Martin Ronfort, the founder of DrTech, and Michael Waitze, the founder of Michael Waitze Media were joined by Eugene Tham, a co-Founder and the CEO of Shopform. Shopform is a social platform to review and shop digital native fashion brands. Shopform is creating a community of trust and users who share authentic reviews with each other. Every review helps people make more informed decisions, and helps to grow small businesses around the region.

Some of the topics that we discussed...and there were many:

• The lack of innovation in eCommerce during the last 10 years (We agree!)
• Eugene's definition of Social Commerce
• Social Media platforms and eCommerce platforms do not work well together yet
• The discovery issues for digital-native brands on the large marketplaces
• Some of the potential new Social Commerce models
• Brands leaving marketplaces and joining Shopform
• Gen Z is looking for more authentic and more social online shopping experiences