This week we set off to talk about how people grow to care about brands, things and other people, but end up spending more of the discussion on why people start caring about those things versus how they grow closer to them. We spend some time talking about identity, and how things that resonate with our identify are ones we grow closer to, but also about how sometimes things we want are not part of our identify — sometimes we want the outcome of something but don’t see ourselves as the person who does the thing or activity that leads to that outcome — e.g., we want to be fit but don’t see ourselves as someone who exercises regularly.

We also spend some time on the difference between caring about something and being invested in something, and Divya has some great metaphors, as always.

Theme music is by Steve Combs, available here: https://freemusicarchive.org/music/Steve_Combs/Steve_Combs_Premium_Preview_EP_1325/06__Steve_Com