When defining the culture of our church we must start with the questions, “Who are we and what are we becoming?” We find the answers by what we value and celebrate. At River Church, we highly regard seeking and saving the lost. Why? Because Jesus did it and as his followers, we should take note of how he accomplished this. We’ve twisted this business of evangelism when we are more concerned with getting people saved than loving them well. Loving people into a revelation of their salvation is the way of Jesus. When we lay down our lives for the lost, broken, hungry, and hurting we are revealing the kind of love that says, “You were worth dying for.”