Spartan Races founder Joe De Sena discusses how his childhood upbringing was a major part in pushing him to pursue greatness. Just like the Spartans from ancient history, Joe discusses the Spartan mentality of when life is tough, when business is tough, when family is tough, just take that extra step and keep fighting through and you will be victorious.
Dr. Julie Ducharme TEDx speaker, CEO JD Consulting, Professional Speaker, Author, and Entrepreneur, specializing in consulting women executives and businesses.
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Connect with Joe De Sena Joe De Sena is the founder and CEO of Spartan, the world’s leading endurance sports brand. Growing up in working-class Queens, De Sena has demonstrated an entrepreneurial spirit since his preteens. He built a multimillion-dollar pool cleaning business before moving to Wall Street, where he started his own trading firm. In 2001, De Sena fled Wall Street for Riverside Farm in rural Vermont. It was during this time that he discovered his passion for adventure races and endurance events, and Spartan Race was born.
De Sena has built Spartan into a global fitness and wellness brand, with a 10 million+ community of athletes across the globe. Under his leadership, Spartan’s portfolio of brands has grown to include Spartan Trail, DEKA, La Ruta, Tough Mudder, and HIGHLANDER.
New York Times bestselling author, De Sena’s latest book, 10 Rules for Resilience: Mental Toughness for Families,
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