What is search intent? How can you use it to improve your SEO by creating better quality content?

As a website owner you want to provide content that fulfills your website visitors and what they are looking for. In turn, businesses want high quality search traffic to their website.

Search engines consider how well your content fulfills your visitor’s search intention. Providing this type of content will help your site grow in search engine results pages (SERPs).

Understanding a visitor’s search intent will help you to create content that accounts for the human factor; the mental and emotional reasons behind why a person searched.

One of the main purposes of marketing is to understand your customers. Understanding your customers’ search intent will help to guide your content marketing strategy and improve your SEO.

• Learn how search intent affects and shapes your SEO.
• What are the different types of search intent?
• Is keyword intent different from search intent?
• Research tips to uncover your users’ search intent.
• Learn how to optimize your content for search intent.

Join Dave Snyder, CEO of content marketing experts CopyPress and an expert in content and SEO, along with Greg Gifford, VP of Search, SearchLab, and an SEO and local search specialist, and David Cross, Marketing Director of CopyPress, and a direct response marketer for over 30 years.