With more and more people considering entrepreneurship as a career over the traditional routes, it becomes crucial to understand the process behind it. While on the exterior, the life of a CEO seems super glamorous, everyday life includes a lot of strategizing, firefighting, and trying to keep up with the ever-growing competition.

In this episode, James talks about how the idea behind Spotship was born. He speaks about what it takes to come up with a business idea that can be scaled. We also discussed pivots and when you should consider them if you're an entrepreneur. A topic I was really curious about, we also discussed how James runs Spotship, a tech company without having written a single line of code in his life. We also finally touch upon how B-school helped James with finding the right contacts to help him scale!

Spotship is a shipping company that implements AI in its goal to reduce 90 million tons of CO2 a year! With their valuation tripling in the last year, they're now a team of 24 across 4 countries with clients in many more.