Aedge - SoundSage

This is a conversation between Padmaja and Chitra from Adeptic Creative Labs about Padmaja’s unique experience working with a whole of different kinds of stakeholders in the healthcare industry and her experiences working on a UX project amidst doctors and designers.

Project started in 2019, collaboration consortium, cardiology space
In procedure product
She took on a UX program manager role, along with 2 designers and other important members in the team. A 3 year project.
Had a huge learning curve in doing Ethnography studies, user research, talking to doctors, super specialization within cardiac science and combination of physics.
Going to hospitals in the US and in INdia, observing doctors, observing animal trials
Interviewed doctors and technicians, doing a follow-me-home study
Being deferential is key to stay in the conversation, MD's and PhD's, world's best - asking them to teach the team.
Challenge was working at their level, learning cardiology 1-0-1, and attending midnight classes with a lot of reading up. A very kind and accommodating environment.
Be open about not understanding, people have to be given the time, immersion of sorts, a guru-shishya parampara.
Team setup - Engineering team - relying on UI specs, stories, strong backend engineers paved the way for success.
Recruited people from across the world - Armenia, Peru, France, Russia and had to work in a stealth mode
Anonymising user specs, cardio to geo spatial
Team collaboration - in-person travel, until Covid hit, and then remote working, daily scrum calls, intensive spec writing, mocks and prototypes
Clinicians responded better to hifi prototypes, mock walkthroughs with engineering teams
Actually became much closer as a team, staring at each other over a zoom call in all meetings
High fidelity prototypes v/s wireframes - a flip
Challenges with legends, Mimicking whats there in the real world, showing new experiences, no interference in garden variety features needed to stay the same
Having doctors in the core team, who made time, the clinical rep who spoke for the team, fully engaged
Lessons for UX folks from this experience

This podcast is brought to you by Adeptic Creative Labs with support from the team at Clearly Blue Digital.

Write to us at podcasts@adepticlabs.com.

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