This episode is the first in a series of conversations about the impact of cognitive biases in the field of UX research and design. In this episode, Aedge podcast co-hosts, Suchitra G and Jyothi Sridhar talk about

• their journey into UX and
• their understanding of the concept of Anchoring Bias
• What drew them to the field of User Experience
• What does ‘UX’ mean to them?
• Cognitive biases and how are they relevant in UX?
• People’s decision making process
• 52 UX Cards - the article that helped us discover and understand cognitive biases
• Anchoring Bias definition and examples in real life
• Planning fallacy.

This podcast is brought to you by Adeptic Creative Labs with support from the team at Clearly Blue Digital.

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