What Next?: Recent Episodes
Publicis Groupe
Even before Covid-19 exploded, the forces of globalization, demography and technology were changing the way we created, consumed, and communicated.
‘What Next?’ brings leadership perspectives and advice for the near future. Each episode we ask - how can society, business, and the individual thrive? Our host, Rishad Tobaccowala, finds fresh takes on society, the advertising and marketing industry, and the way we work to guide us into the near future. Join CEO’s, creative leaders, academics, futurists, media mavens and many more in conversation with Rishad Tobaccowala, to ask “What Next?” for business and for humans too.
Executive Producers: Christopher Harrison and Severine Charbon
Producer: Lara Parker
Audio Engineer: George Turner
Audio Engineer: Michael Powell
Sound Designer: Grzegorz Fiedorowicz
Project Coordinator: Anne Bor Gloaguen
Communications Consultant: Karen Lim
Host Photo: Emmanuel Andre
Theme Music: So Solid Sounds
Post Producer: Zuzanna Brzezinska
Editors: Mark Jewitt / Gilly Smith
Gabrielle Dolan, global expert in strategic storytelling on the power of storytelling in Communications. The best-selling author of eight books, including the latest - Story Intelligence: The Craft of Authentic Storytelling Made Smarter with AI, which debuted at number one in Australia and reached number one on Amazon's hot new releases in four different categories, says that we need to storytelling that helps us understand, remember, and retell messages better. Efficiency can get in the way of effectiveness, she argues, while authenticity over AI-generated content is still the goal in Comms. AI can be a storytelling coach, she says, but the best storytelling are always your unique, authentic stories.
Jonathan David Lewis, president of McKee Wallwork on rebuilding leadership in a trust recession. The author of three books including Brand vs Wild: Building Resilient Brands for Harsh Business Environments, and The Rebuilders: Daily Foundations for the Leaders We Need, he says that leaders must adopt a new playbook to address the workforce's increasing feelings of transactionality, futurelessness, and suffering (TFS). It is community, he argues, that defines identity, and leaders play a critical role in rebuilding relationships in a world where CEOs are the least trusted group in the workplace.
Kendra MacDonald, CEO of Canada's Ocean Supercluster on digital transformation in the ocean economy. One of Atlantic Businesses Magazine's top 50 CEOs, and recipient of The King Charles Award which honors exemplary Canadians for exceptional leadership and impact, she shows how narrative can harness the opportunity for growth in Canada’s long coastline and the ocean's critical role in global systems. Stressing the need for trust, urgency, and alignment in projects, she says that AI can enhance business strategies, but that innovation in the future is less about technology and more about storytelling.
Dr. Ami Bhatt, Chief Innovation Officer at the American College of Cardiology and FDA Digital Health Advisory Committee chair on the rise of telemedicine and AI in healthcare. The Harvard and Yale trained cardiologist explains how and why to build the frameworks which determine how AI and digital health tools reach patients safely, equitably and at scale. Leadership, governance, and infrastructure are essential, she argues, for AI to improve patient outcomes, and to meet the challenges of scaling innovation, the shift towards hybrid, continuous and data-informed care. Patient agency, education and responsible AI adoption, she says, is vital in addressing unmet healthcare needs effectively.
Follow Dr. Bhatt on LinkedIn and X, and visit dramibhatt.com for more on AI governance and the future of care delivery.
• LinkedIn: linkedin.com/in/dramibhatt
• X: @AmiBhattMD
• Website: dramibhatt.com
Brian Solis, futurist and digital anthropologist on his bestselling book Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future. The Head of Global Innovation at ServiceNow, and a special advisor to the United Nations Global Innovation Team is who Forbes has described as one of the most creative and brilliant business minds of our time. He explains his term ‘cognitive Darwinism,’ as spicy thinking about the future workplace where AI can lead to perpetual mediocrity if not used strategically. AI, he says, is about enhancing human capabilities and building a better workforce, but the trick is maintaining agency in the agentic age.
Rei Inamoto, founder of global innovation firm, I&CO and former chief creative officer at AKQA, on the shift from storytelling to trusted differentiation as a core brand strategy. The author of "Brand Shift" says that the rise of short videos, personal brands, product-as-content and increased consumer expectations has changed the very nature of storytelling and made trust a premium in a world where information is murky. While our human obsession with storytelling over thousands of years is important in marketing, he argues it is the notion of trust and how a company positions itself as trusted differentiation that really matters.
Natalia Zacharin, founder of Zacharin Consulting, on her journey from corporate life to scaling her firm to $3 million in six years. The Inc 5000 honoree who specializes in fractional CFO services and strategic financial planning, argues the importance of understanding financials, particularly for small businesses, and the pitfalls of inaccurate bookkeeping. Sharing insights on her experience as a fractional CFO and the importance of continuous learning and mentorship, she advises business owners to be cautious with debt, invest wisely, and maintain higher profit margins for growth and reinvestment. Revenue and sales themselves, she tells us, will never fix broken systems, and profit is not the same as cash.
Rebecca Hinds, author of "Your Best Meeting Ever" on the principles for designing effective meetings. The founder of Work Innovation Lab at Asana and the Work AI Institute at Glean, emphasizes the importance of applying product design principles to meetings, including her 4D system - Discussion, Development, Decision or Debate to reduce "meeting debt" and determine if a meeting is necessary at all. Meetings, she argues, should be limited to discussions requiring complex, emotional or one-way decisions, which leads to real insights into organizational design in the workplace. The best organizations, she says are where leaders lead with curiosity, find the bridge builders, the super connectors and the difference makers, who themselves play with the technology and ask not what they can do with it, but what it can do for them.
Jason P. Carroll, founder of Aptive Index — a behavioral intelligence platform powered by psychometric science and AI that helps leaders hire better, lead smarter, and build thriving teams. A TEDx speaker and certified Dare to Lead facilitator trained by Dr. Brené Brown, Jason brings together the science of human behavior and the art of courageous leadership. He says that while AI and technology will change jobs, organizations must leverage, focus on and train their people, because it will be how people use the technology that will make all the difference to the future of business.
Damien Wassel, CEO of Vault Comics, on his transition from academia to publishing and the use of stories as tools for connection and influence. The former academic brings his PhD in Philosophy to underscore his partnerships with globally recognized brands and talent, and publishes multiple best-selling and award-winning comic books and graphic novels. He argues that in an age of distraction, it is stories that can attract and hold our attention, building community through a shared emotional engagement, even across time. It is the comic and graphic novel’s ability to provoke deep reflection, he says, that reminds us of how it feels to be human in the age of Ai.
Betsy Kauffman, founder and CEO of Cross Impact Coaching on her journey from technology project management to executive leadership coach and consultant. After 25 years leading large-scale technology transformations across Fortune 500 companies, her resulting TED Talk: Four Tips for Honest Conversations at Work has had over 1.6 million views. She tells us how aligning leadership teams for successful AI transformations must include the human element if we are to define goals and secure proper change management. It is the human context in AI decision-making, she says, that can avoid inefficient use of resources and reduced productivity and lead to high-performing, aligned teams. Talent and teamwork, she argues, rather than relying on the advances in technology, are the key to driving strategic success. She has created a free alignment survey to help leaders and their teams understand whether deeper alignment is what your team needs right now before you head into your next big change initiative.
Hannah Bauer, founder and CEO of Heartnomics, on her journey from surviving childhood heart disease to leading a firm that helps leaders rebuild trust, alignment, and resilience. A Maxwell leadership faculty member, Lean Six Sigma, Black Belt and Bull Ridge examiner,she explains the importance of balancing love and excellence in leadership, particularly in times of change. She argues that the future of success and leadership is a unique combination of math and meaning, of excellence and heart. In a world that is overwhelmed with burnout and disengagement, focusing on the psychological safety of your teams, she says, is an essential business strategy.
Business #Leadership
Sangeet Paul Choudary, best-selling author of Platform Revolution and Reshuffle, explains how artificial intelligence is re-stacking the knowledge economy. As AI changes how knowledge is created, distributed, and monetized, it is also reshaping who holds power across industries. Drawing from his work advising Fortune 500 CEOs and global institutions, he explores what this shift means for workers, companies, and the future of competitive advantage.
Economy #Business #ArtifitialIntelligence
As Publicis Groupe celebrates its 100th anniversary, we’re revisiting a timeless conversation with Maurice Lévy — a leader whose legacy is deeply woven into the company’s story.
In this wide-ranging interview, Maurice shares the inside story of the Power of One, how Viva Technology is poised to evolve, and why “the blank cheque of trust” is worth more than the paper it’s written on. He speaks candidly about his own “basket of failures” and why you should “stay in bed at home” if you have no passion for the work you do.
Warren Kornblum, a marketing leader and author of Notes from The Brand Stand discusses the importance of “share of heart" in building brands by engendering and building trust. The former CMO of Toys R Us says that our need for trust, human connection and long-term growth outweighs the need for any short-term focus on efficiency and scale. In this fast-changing world of algorithms and data, he says, we must focus on human-centric leadership and emotional connections in building lasting brand loyalty.
marketing #business #leadership
Carla Michelotti, a legend in advertising and law, discusses the importance of rebooting, staying relevant, and the need to grow new muscles before our “old” brain muscles become atrophied by AI. Carla has held senior roles at Leo Burnett, BCom3, and the Publicis Groupe and today continues as an advisor to many firms and organizations, including the American Advertising Federation as its Government Affairs Chair, and the as a board member of BBB National Programs. In this conversation, she highlights the impact of AI on the legal and advertising sectors, and the necessity of adapting laws and business models to accommodate AI, truly an alien intelligence. She advocates for increased education and literacy about AI, especially regarding its use in children's AI companion bots, and stresses the importance of maintaining human involvement and particularly the business value that human wisdom has in an AI-driven world.
Learn more about the BBB National Programs Center for Industry Self-Regulation (CISR) initiative on guardrails for AI companion bots.https://industryselfregulation.org/incubator/ai
Jess Butcher MBE, CEO and founder of Scrollaware on her transition from tech entrepreneur to social advocate for digital balance. The award-winning consumer tech entrepreneur, (most notably with AR pioneer, Blippar), a Fortune "Most Powerful Female Entrepreneur", BBC's 100 Women and three times TEDx speaker, calls for an urgent, more ethical approach to societal tech-addiction. She argues that consumers, educators, legislators... and now business must take action to address the rapid society-wide growth of overwhelm, distraction, negativity, polarisation and loneliness . She shares evidence of the growing shoots of digital defiance among Gen Z and Gen Alpha and cites marketers and advertisers from KitKat to Heineken who are already leveraging cultural changes to shift the conversation. She declares this the next CSR frontier, with the potential for businesses to work together to reprioritise the IRL embodied lives of both their staff and customers.
Teresa Barreira, Chief Marketing and Communications Officer at Publicis Sapient on the role of human values in the AI integrated business. The former Chief Marketing Officer of Deloitte Consulting, with senior leadership roles at Accenture and IBM argues that the shift from human-first AI strategies to AI-first approaches is redefining human roles and enhancing productivity in the workplace. But she says it’s the opportunity to build a culture of exploration and learning that AI can offer, by automating up to 90% of tasks and freeing humans to focus on high-value activities. A hybrid work environment is one which places value on human failure and reflection and where humans and AI can collaborate seamlessly.
Business #AI #FutureOfWork
Todd Irwin, founder and Chief Strategy Officer at Fazer on de-positioning, a strategic approach to outperform competitors by solving hero customer pain points better than anyone else. The musician and artist turned brand strategist who has advised Fortune 500 companies, SMEs and startups for three decades, argues for a shift in thinking from differentiation to problem solving, and simply being better. An expert in delivering competitive brand strategies to visionary leaders seeking growth, he argues that creativity is downstream of positioning, and solving problems reminds us that when people grow, brands grow, and when companies grow, we all grow.
Veronika Kryuchkova, Global Head of Capability Building for the Reckitt Marketing Academy, joins Rishad to explore how we can thrive in a world that’s becoming more human and more machine.
She reveals why high-agency professionals, those who combine belief, action, and ownership, will dominate the future of work. Veronika reframes career growth for the new era: it’s no longer about climbing the ladder but designing your own Capability Stack, the intentional blend of core, human, and future capabilities that compounds like an investment portfolio. And she makes a bold case for continuous micro-reinventions as the growth engines of fulfilling careers. Her message is clear and timely: in a human-machine age, those who thrive will treat their careers as investments to grow, not contracts to protect.
FutureOfWork #Advertising #Business
Christian Godden, Head of Strategy at Malmo FF on the role of community in driving international partnerships and long-term development for Sweden's most successful football club. The former strategic Director and Partner at BBDO in the Nordics, advising global brands on marketing and communications, explains Malmo FF’s unique model of competing in human currency rather than financial resources. Owned by its 14,110 members, it puts community engagement at the heart of its business, with initiatives like educational programs and job placement services. It is community and relationships, he argues, that work harder for the club than data-driven strategies in brand building and societal development.
Sports #Business #Communications
Dr Katie Best, leadership coach and consultant on how to solve 10 of the toughest leadership problems. Her titular book addresses common leadership challenges, clustered into three main areas: managing oneself (avoiding burnout, making good decisions, increasing influence), managing teams (cultural issues, employee performance, staff engagement), and leading change (strategy implementation, hybrid working). With an academic background at The LSE and King's College London Business School, she explains how making good decisions, handling burnout, managing cultures in teams, is ultimately all about good communication and listening, especially in a hybrid workplace. Finally, she argues the case for her own model of SOLVE: State your problem, Open the box, Lay out your solution, Venture forth! and Elevate your learning. #Leadership #FutureOfWork
Ross Benes, Senior Analyst at EMarketer on the impact of media deregulation on entertainment quality. Deregulation, he argues, has led to an increase in trashy content like infomercials and reality TV, but marketeers should recognize its value which millions find meaningful. The author of 1999: The Year Low Culture Conquered America who has been quoted by publications such as Marketplace, Bloomberg and LA Times, explains how despite the rise in sports fees, the increase in sports programming has led to more exposure for lesser-known sports. We also discuss trend of media personalities moving from online platforms to traditional media, exemplified by Bari Weiss's acquisition by Paramount.
FutureOfMedia #Entertainment #FutureOfBusiness
Omar Imtiaz, Distinguished Enterprise Architect at Salesforce on the transformative impact of AI on human work. With a background in computer science and IT, Omar argues the importance of the shift from technology-driven to human-centered transformation with AI enhancing human capabilities rather than replacing them. Advocating for a collaborative approach where AI and humans work together, he reminds us that meaning, purpose and emotional engagement is the future of the workplace, unleashing a completely new generation of creativity.
Omer joins us in his personal capacity. The opinions shared are his own and do not necessarily reflect those of Salesforce. Nothing here is confidential, proprietary, or advice; it’s a general discussion of industry topics.
AI #Creativity #Futureofwork
Joe Marchese, co-founder of Human Ventures and Casa Komos Brands Group on the importance of The Attention Economy. The founder of TrueX and former president of advertising revenue for Fox Networks Group who oversaw billions in annual revenue across Fox Broadcast, FX, National Geographic and Fox Sports, including the Super Bowl and World Series, lays out a more effective advertising strategy as the industry shifts from impression-based metrics to real engagement. The value of human relationships and trust in a business world increasingly influenced by AI, he says, must place cultural adjacency and experiential marketing at its core. It is integrity through a human lens, he argues, which will become critical in the marketing of the future.#Business #Human #Marketing
Dr. Mohan Gundeti, pioneer in pediatric robotic and laparoscopic surgery on his innovations in digital surgery, AI, and telerobotics. The first surgeon to perform reconstructive bladder surgery in a child argues for the future of robotic surgery in minimally invasive surgeries, including pediatric patients as young as four months. The use of AI and machine learning to diagnose health conditions and enable remote surgeries, he says, could potentially reduce kidney failure in children and increase global health equity. As a student at the Leadership in Society Initiative at the University of Chicago Graham School, he also argues the case for personal enhancement by training himself for marathons and practicing gratitude.
Medicine #Robotic
Nick Restrepo, Vice President of Sales at World Emblem, on his journey into heat applied decorations in the garment industry. Today creativity and personalization driven by AI is spreading everywhere. Using the evolution from traditional sewing to heat-applied dimensional branding as an example, Nick argues the impact of technology, particularly AI, in personalization and streamlining the process. His insights in leadership stress humility, transparency, and client relationship-building, but time, he concludes, is the ultimate currency.
Rick Yvanovich, visionary business coach and serial entrepreneur, on his journey from an accountant to transformational business coach. The author of Business as Unusual, How to Thrive in the New Renaissance, and trusted advisor to driving growth and change around the world argues that being an architect of change, is about blending purpose and performance. He calls for personal accountability in leadership and as a team member, making the choice to shape your life and aligning your own sense of purpose in your organization's success.
Chris Hirst, award-winning author of No Bullshit Leadership, No Bullshit Change and Indispensable: the No Bullshit Guide to Career Success on leadership and teamwork in the workplace. The former Global CEO at Havas Creative and former CEO at Gray, London who was ranked in 2018's Evening Standard power 1000 list as one of advertising industry's most influential CEOs, argues that leadership is about movement and change while early career development is about attitude, not aptitude. Strategic self-interest and ‘warming the room’ is what builds great careers and strong relationships with bosses focussed on enabling their entire teams to succeed.
Leadership #CareerGrowth
Michael Walrath, CEO of Yext, on the shift from an internet built for humans to one built for machines. The founder of Right Media which was acquired by Yahoo for $850 million, and Moat which was acquired by Oracle, argues the importance of structured data for AI-driven search and discoverability. Google, he says, will still be important, but will soon no longer be the entire oxygen of the internet. As AI blows this space apart, marketers, he urges, must quickly adapt by focusing on data architecture and leveraging new AI tools like ChatGPT and TikTok. However, he believes that the future is bright, if only for marketers who understand the scope of this exciting tectonic shift.
Anders Indset, leading business philosopher and author of The Singularity Paradox, places the emergence of Artificial Human Intelligence at the center of a broader reflection on what it means to be human in a world of accelerating technological change. Recognized by Thinkers50 as one of the most influential voices in technology, economy, and leadership, he is the founder and chairman of Njordis Group, a venture firm committed to enabling positive progress for humanity.
As the commercialization of humanoid robotics gathers pace, Indset warns of the societal and existential consequences of systems that are increasingly capable of replicating human thought and behavior. In a landscape shaped by exponential transformation, where risks and possibilities unfold simultaneously, he argues for a new mindset: organizations as learning systems, guided by innovation and shaped by ethical cultures rooted in trust, change, and friction.
Steven Gaffney, author and expert in change management and honest communication on his nine-step formula for effective leadership. Coaching and advising high-achieving teams with Fortune 500 clients like Amazon, Marriott and Allstate Insurance and the US government and military has led him to highlight the need for deep listening and addressing emotions. Leaders must create emotionally safe environments he argues. Encouraging honest feedback, maintaining consistency and appreciating employees' hard work fosters a workplace culture centred on achievement and achievers versus performing and performers in a world of ambiguity and change.
Business #Management
Kudzi Chikumbu, tech executive at TikTok, venture capital advisor and digital influencer on the rise of the portfolio career. He argues that the creator economy is much more than just a side hustle, but a talent pipeline which is already enabling the best creatives to leverage their talent and use social media to express their authentic creativity. The role of human differentiation in the AI age, he argues, will remain crucial as the need rises for creativity, inspiration, and identity to work alongside the machines of the future.
Tik-Tok #ContentCreators #SocialMedia
Steve Fisher, futurist and innovation leader at Revolution Factory and The Human Frontier Institute on the future of AI and human potential in the workplace. The author of The Startup Equation, host of The Think Forward Show and Off World Podcast discusses his new book, Super Shifts, which argues the importance of designing the future rather than simply reacting to it or resisting it. He says the rapid systemic changes driven by AI and other technological advancements must be seen as an opportunity to reimagine and reinvent if we are to embrace the Age of Intelligence.
Startup #AI #HumanIntelligence
On a special crossover episode between Career Lab and What Next, Renetta McCann joins Rishad Tobaccowala to explore the monumental shifts redefining where, when, and why we work. Drawing from insights in Rishad’s new book, Re-Thinking Work, they unpack the five forces reshaping the future of employment—from generational mindset shifts and the rise of AI to the gig economy and the lasting effects of the pandemic. Together, they dive into how "unbundled and distributed work" is evolving into a competitive advantage, enabling greater flexibility and unlocking global talent in today’s ever-changing landscape.
Leadership #FutureOfWork #Business
James Root, Senior Partner at Bain & Company and author of "The Archetype Effect" on the need to de-average talent management systems. A former adman, his six worker archetypes, Giver, Operator, Artisan, Explorer, Striver, and Pioneer, each based on a different set of motivating priorities, provide a deeper insight into the real needs of the workforce. He argues that leaders need to understand individual motivations and align them with job roles to get the best from their individuals and their teams in terms of productivity, engagement and business results.
Business #Productivity #Workforce
Haleh Shoa, founder of Picturli, on intentional digital preservation of memories, both for the individual but also in Business. The former advertising executive who has led global brands such as Apple, Infinity, Nissan and Ritz Carlton through the analogue to digital transition, including spearheading transformation at Ogilvy LA, argues that digital asset management can curate a corporate legacy. Blending storytelling strategy and digital hygiene, she says, can help to preserve what matters most.
Business #Photography #Content
Sir John Hegarty on the philosophical heart of creativity. The founder of Bartle Bogle Hegarty and a legend in advertising who now advises startups, argues that the expression of self is the key to creativity. In his series of courses, The Business of Creativity, he explains the need to understand the two different types of creativity: pure and applied. He urges leaders to forget the data and feed their curiosity, doing whatever it takes to make the creative self the source of innovation. As AI’s ‘remarkable’ technology democratizes opportunity, he says that leaders and young entrepreneurs must embrace it as a collaborator, but never lose sight of the superpower of the creative human.
Creativity #AI #Business #Techonology
Mike Maynard, CEO of the Napier Group on the benefits and challenges of employee ownership, the importance of focus in a competitive market and why to invest in employee growth. An engineer turned marketing man, he argues the need to continually upgrade ourselves and develop our teams, finding a sense of ownership, both in our company and our work. Results do matter, he says, but we need to think much more clearly about how best to measure them.
Marketing #Business
Bill Harvey, Emmy-winning media researcher on the three levels of consciousness in the workplace: emergency oversimplification procedure (EOP), observer state, and flow state. An advertising veteran from the Mad Men era, his innovations in advertising, including the passive people meter and set top box data have made him a legend. Now, after decades of consulting for more than 70 of the top 100 advertisers, his non-profit Human Effectiveness Institute which optimizes decision making and has been used by the US, Army and Navy and 34 universities, focuses on the importance of introspection and understanding one's motivations to pursue our passions. His insights have led to more effective advertising, but just as importantly, how to be a more effective human being.
Business #HumanIntelligence #Advertising
Rohit Bhargava, founder of the Non Obvious Company and IdeaPress Publishing, on augmented creativity, the human mode, and accelerated learning. Adjunct professor at Georgetown University with a background in marketing and advertising at Ogilvy and Leo Burnett, he argues the significance of live events, media literacy, and the role of the curator in the stories we tell in branding. Technology advancements and storytelling, he says are interlinked, but the future will always depend on the greatest storytellers, and in particular, those who find the non-obvious stories to tell.
Advertising #Business #Technology
Michael Tchong, pioneer in digital marketing and consumer behaviour and Adjunct Professor of Innovation at the University of San Francisco on uber trend spotting in a world of AI driven innovation, acceleration imperative and time compression. A trusted authority on market-disrupting trends, he predicts the extinction of digital marketing with the rise of AI-powered disruptors, and the influence of the control enthusiast as consumers demand instant gratification and superior services. He says success in business will be driven by human innovation and human insight in the AI-driven economy with the rise of service marketing where consumers dictate the terms.#Business #AI #Innovation
Dr. Angela Jackson, CEO of Future Forward Strategies and author of "Win Win Workplace," on the importance of centering employee voices, aligning business success with employee well-being, and building diversity, equity and inclusion into pathways to advancement. The Harvard lecturer who advises organizations on innovation and human capital strategies has been featured in Forbes Wall Street Journal, BBC and the Economist, and argues that companies with strong employee engagement have higher share prices and revenue. Those that invest in talent internally and adapt to new generational workforce expectations, she says, are those with the Win:Win mindset. #business #leadership #innovation
Nick Colucci, former chief operating officer of Publicis North America on his 40-year career in healthcare advertising and recent induction into the Hall of Fame. Having built Publicis Health into the industry's largest health focused agency network as CEO and chairman, Nick shares the top three take outs of his extraordinary career: the importance of self-management over time-management; the significance of feedback as a gift; and the impact of being a multiplier rather than a divider in leadership. His approach to mentoring focusses on the value of discipline and feedback on personal and professional growth. When we grow people around us, he argues, we grow their skills, we grow teams, we grow companies and we grow business.#Grow #Business #Upskill
Digital pioneer and innovator Leslie Laredo, president of Laredo Group and the Academy of Digital Media, and Deborah Burns, award-winning author of "Authorize IT!: Think Like a Writer to Win, brand storyteller, and business strategist, share their thoughts on why leadership must be redefined -- and how to it. They discuss their beliefs, stressing that traditional models of leadership need to evolve to emphasize neutrality, belief, and integrity, which are the principles of their Theta Leadership program. This conversation is a must-listen for anyone looking to redefine leadership, expand awareness, and multiply impact in a rapidly shifting landscape.
Leadership #NewBusiness #ThetaLeadership
Steve Dennis, strategic growth consultant and author on risk taking in leadership strategy. His books "Remarkable Retail" and "Leaders Leap," call for companies to adapt quickly to disruption. They stress the importance of being ‘remarkable’, avoiding mediocrity, and taking bold, transformative actions to stay relevant. Explaining the key principles of leadership he describes in his latest book, he says that leaders must embrace change, foster a culture of experimentation, and pay attention to opposing points of view from a more diverse workforce.
BusinessStrategy #Leadership #Disruption
Vikram Sharma, Operating Partner at S2G Investments on the massive opportunities of new technology for digitization and legacy industries. The former division president of Information Resources, or IRI, and former CEO of Shop Local says that 80% of US GDP comes from low-digitized industries, presenting significant opportunities for innovation. An extraordinary combination of businessman, strategist and technologist, he argues that technology, while it might be scary, is coming to enable us. He says that in both the real world and the investment world, it’s important to marry math and meaning, and that ROI with storytelling can inspire and drive transformation.
Business #Innovation #Technology
Jack Myers, media ecologist, leadership strategist and author of The Tao of Leadership on how ancient principles can guide the modern business. The former executive at CBS TV and ABC Radio, and founder of The Myers Report and Media Village Education Foundation argues that leadership In the AI era will be built around five Taoist values: harmony, flexibility, balance, stability and integrity, integrating technology with human creativity and helping business adapt to rapid technological changes. He predicts the rise of the 'Nexus Generation,' born into an AI-integrated world, which will play a critical role as human intuition and creativity learn to coexist with AI in the future workplace.
Business #Leadership
Jack Klues, former director at Publicis Groupe, on the current talent crisis in the advertising industry. The architect of what is now Publicis Media built his career at Leo Burnett Media and says that long-term employee growth over constant job churn is about companies investing in their people. The role of leaders, he says, is to foster a supportive environment in the age of AI, shifting from boss behaviour to collaborative leadership. And short-term pitch cycles and the commoditization of talent, he argues, degrade trust, respect, and integrity in client-agency relationships.
Business #Leadership #AI
Kass and Mike Lazerow are serial entrepreneurs, investors, and authors of Shoveling $!it: A Love Story About the Entrepreneur’s Messy Path to Success. As the co-founders of Golf.com and Buddy Media—acquired by Salesforce for $745 million—they bring a wealth of experience from decades of building businesses and supporting nearly 100 early-stage startup founders as angel investors and advisors. They explore how AI and no-code platforms are breaking down barriers to entry, fueling a record surge in new businesses and reshaping the rise of entrepreneurs as the new franchisees. The heart of their message is that the balance between passion and persistence is the key to business success.
Pre-order their book here:www.shovelingshit.com
Entrepeneur #DigitalBusiness #Leadership
Andrew Essex, a seasoned executive at Tata Consultancy Services on the future of business, creativity, and brands in an AI-driven world. The founding CEO of the award-winning agency Droga5 and CEO of the Tribeca Film Festival argues for the importance of human ingenuity and the need for brands to maintain their value, and gives us his vision of the evolving role of Madison Avenue. He predicts that excellence in craft and the hybridization of creativity and technology will be the way to thrive in an AI world, and says that continuous learning and curiosity is the way to navigate the changing landscape effectively.#business #leadership #advertising
Seth Green, Dean of the University of Chicago Graham School on how to navigate career transitions while keeping sight of our North Star, ‘traveling lightly" as we balance purpose over material wealth in achieving a fulfilling life. The co-architect of the University’s Leadership in Society Initiative, aimed at helping accomplished individuals transition to meaningful second careers, argues the importance of lifelong learning, especially in a rapidly changing world in which many are now climbing two career mountains. Ultimately, he says, we need to align our careers with personal values and to balance joy and meaning in work. Title draws on David Brooks' concept of the "Second Mountain."
Business #Leadership
Peter Naylor, seasoned media executive on the impact of streaming television and the superior experience it provides. The former global Vice President at Netflix argues that Sports streaming will explode our expectations of the viewing experience as Netflix and others begin to leverage the advertising potential of what was the last bastion of traditional media. And through his involvement with Sandy Hook Promise, a nonprofit focused on gun violence prevention, he reminds us of the power and responsibility of media influence as it expands exponentially, particularly on children.*This episode was recorded on December 11, 2024.
Donna Dupont, founder and chief strategist for Purple Compass on the importance of good governance and forward planning in business as we face the challenges of climate security and extreme weather events. As an award-winning designer and futurist who helps organizations build their future literacy, she argues how in preparation for future risks, we can see future opportunities. She reminds us that the ramifications of climate change impact every one of us, both as leaders and as individuals, but that in business, it will affect how we hire talent, how we manage risk and where potential clients might or might not spend their money.
ClimateChange #Business #FutureOfWork
Scott Donaton, currently Chief Marketing and Content Officer at Versus Game, on brand storytelling and the agility of startups. The former Global Chief Creative and Content Officer at Digitas who became CMO at Hulu argues that Versus Game's AI-driven engagement engine which gamifies content to enhance user interaction is a glimpse of the future in media. He says that companies need to embrace the Next Big Thing – especially the AI era of brand storytelling, and to move at the speed of startups if they are to stay competitive.
Marketing #Media #FutureOfWork #BrandStorytelling
David Kenny, Chairman of Nielsen, dives deep into the evolving landscape of talent, data, media, and technology. David explores the critical intersection of people and business goals, offering powerful insights on creating synergy between the two. He discusses how to navigate the complexities of industry shifts, the importance of adaptability in leadership, and how the future of data-driven decision-making will impact companies and consumers alike.
Leadership #Media #Technology #Data #BusinessStrategy #Innovation
Engineer and business coach, Sairan Aqrawi focuses on merging technology and communication for success in leadership. She shares her journey from Iraq to the U.S. with nothing but $300 in her pocket and a million dreams. Now an engineer overseeing metro projects and a midlife coach helping women uncover their hidden talents, she says that it is IQ + EQ that leadership is really all about. As she highlights the need for courage, trust, and effective communication, she advises aspiring leaders to adapt, communicate, and maintain a growth mindset to help their staff discover and unleash their true potential.
Business #Leadership #Tech #Coach
Joaquin Gil, author, filmmaker, composer and digital artist on AI and the creative experience. He’s also a programmer, creator of graphic novels, live action, animated films and shorts, electronic music albums and the technical director of special effects for classic feature films like Starship Troopers, Godzilla and Oscar winners like Contact and As Good As it Gets. And his children’s book, The Caretakers whose use of AI illustration is one of the first experiments of its kind. He discusses new interfaces, the importance of imagination, the power of creativity and the exciting new world available to creative people.
AI #Creative #Advertising #Media #contentcreation
Brian Morrissey, founder of Rebooting on the future of sustainable media business. The former president and editor in chief of Digiday Media and digital editor at Ad Week believes that the move from mass media to micro media, particularly since the Pandemic, is a power shift from institutions to individuals where AI will be most vibrant part of the media ecosystem. He illustrates his argument with his own model at Rebooting which started with a Substack newsletter, expanded to a podcast, and now offers consultancy and events. Multi-skilled smaller companies which optimise the latest tech and are motivated by autonomy, he says, are the future of the workplace Sustainable media business, he believes will be about a niche media of unique expertise, perspective and personality.
www.therebooting.com
The Rebooting Show
Media #Business #Ad #Tech #MicroMedia #Leadership
Itamar Friedman, CEO of Qodo on the evolution of AI in software development, and the changing philosophy of AI. The former director of Machine Vision, which was bought out by Alibaba, established Codium AI before ChatGPT, predicts a future in which increasingly AI will think like humans, and argues that System 2 Thinking could even improve human reasoning. He gives us an insight into many of the tools that his own company is creating, and explains that jobs for developers will grow rather than fall victim to AI. The need for coders and software engineers, he says, will increase, but their jobs will expand and operate at a higher level.
Business #Leadership #AI #SoftwareEngineer
James Vanreusel, founder and CEO of Vanreusel Ventures on fractionalized work, international contractors, AI and office automation in the future of work. With over 25 years of experience in finance, from Wall Street to non-profits, he guides us through how to navigate modern business solutions, the intersection of technology, financial management and strategic staffing. He discusses the gain or pain of the interim CFO and the fractionalized worker, and envisions a future where AI in business pushes leaders towards continuous learning and innovation in staffing.
Vanreusel Ventures LinkedIn: https://www.linkedin.com/company/vanreusel-ventures/?viewAsMember=true
Ask A CFO:
https://open.spotify.com/show/2oshmGhQLUMY3ctBT4H8jn
Scale By Numbers:
https://open.spotify.com/show/7uwZ4eddso1lup4r0unAJf
Business #Tech #Finantial #Media #Strategy
Greg Kahn, CEO of GK Digital Ventures, and Shiv Singh, the author of Marketing with AI for dummies and Chief Marketing Officer at C3 AI on the transformative impact of AI and to its potential to revolutionize the industry. They argue that AI is a technological shift as life-changing as the internet and mobile phones, sparking existential questions about the future of work itself such as who and what to trust. But they stress the importance of companies to be pragmatically enthusiastic, to embrace openness to change, critical thinking, and diverse perspectives in navigating the AI landscape, enabling technology to give birth to more job opportunities than ever before.
AI #Business #advertising #media #FutureofWork
Juan Betancourt, CEO of Humantelligence on AI-powered HR in the workplace. A graduate of the prestigious endeavor.org accelerator program, his plugin, which is already used by companies like Accenture and UnitedHealthcare, provides real-time psychometric insights in 10-minute assessments, integrating with platforms like Teams, Outlook and Slack. Betancourt argues that its ability to personalize email rewrites and virtual meeting culture analysis will revolutionize the way humans interact in the workplace. But, he says, in a world where AI is going to grow increasingly powerful, the most important components are still human insight, human interaction and human intuition.
AI #Business #Media #FutureofWork #HR
Brian Wieser, principal and CFA at the strategic consultancy for media and technology industries, Madison and Wall on the changing of the guard in the future of media. After his roles as global president at WPP's Group M, the world's largest media services firm, Interpublic's Magna Global and Ad Tech for Simulmedia, he argues that in an age of major global platforms and performance, traditional media planning is no longer needed. Media companies, he says, need to scale up and globalize, and the emphasis on short term and performance will not differentiate companies as much as talent, trust from the investment community and understanding that Brands are key.
Nichola Hay, MBE, Director of Apprenticeship Strategy and Policy at BPP, the United Kingdom's largest apprenticeship training provider, discusses the evolution of apprenticeships in the UK. After 20 years of helping British businesses attract new talent and upskill employees across their organizations, Nichola is at the forefront of thought leadership and guidance on the challenges and opportunities in the UK's apprenticeship market, for which she was recognized in the Queen's New Year’s Honours List of 2021.
She argues that we need to review the examples of Germany, Austria, Switzerland, and the Netherlands, countries leading the way in vocational early talent programmes for young people. She also looks at England showcasing apprenticeship programmes for all ages and levels, which retrain the existing workforce while increasing diversity in these transitional times of digitization, AI, aging populations and declining populations.
Bobi Gilburd, Chief Innovation Officer at Team8, a leading Venture-Creation and Venture-Capital firm in Tel Aviv, on the evolving landscape of cybersecurity and the unique ecosystem of Israeli tech innovation. After 27 years’ experience in the IDF's elite cyber intelligence unit leading its research and cloud divisions, Bobi won the Israel Defence Prize for his cyber security contributions. He believes that AI is both a tool and a target in cybersecurity, that we're moving into a world today where technology is going to become the key differentiator in business. And it may even replace human creativity and innovation.#Business #Advertising #AI #cybersecurity
Ken Mandel, regional Managing Director of Grab Ads and brand insights at Grab on the huge potential of digital advertising in Asia. After building XM Asia Pacific into a top digital consultancy, establishing Yahoo's advertising products in Asia and launching Buddy Media in the region which was then acquired by Salesforce, he believes that the future is Asian. He argues that the rise of the super app, the cashless society and the massive growth of the digital economy there shows that the rest of the world needs to urgently understand the Asian market #Business #Advertising
Scott Monty, executive coach, advisor and public speaker, renowned for his values-based approach to leadership development, on human intelligence, insights, inspiration and intuition in the workplace. Hailed by The Economist as the number one social business leader, his expertise in consulting for giants like Ford, Walmart, IBM, McDonald's, Coca Cola and Google has led him to believe in the importance of character, culture and storytelling in the age of AI. He argues that leaders must prioritize character strengths such as generosity, honesty, kindness, sensitivity and curiosity, and cultivate a human-centered approach which complements, augments and builds on what modern technology does to shape the future.
Jerremy Howell, Vice President of Talent and Organizational Development at Publicis Health, and Chris Keating, Vice President of Learning and Development at Publicis Media on the personalisation of learning in the workplace and the impact of AI and trauma in rethinking how we work. Jerremy’s speciality in talent, organizational behavior and leadership development matched with Chris’ passion in understanding and decoding the human condition underscore their drive to explore the psychology, behavior and coping mechanisms of the workforce at Publicis, as well as their podcast guests in The Lessons Learned. In a world of minimal attention span and more complex human experience, they believe, bosses must figure out how to use different learning styles to maximise the potential of their teams.
Natalie Berg, retail analyst, podcaster and author on the future of trends, innovation and the convergence of physical and digital commerce in the retail space. The co-author of Amazon: How the World's Most Relentless Retailer will Continue to Revolutionize Commerce, and podcast host of Retail Disrupted argues that successful retailers will focus on continuous innovation, customer centricity and the will to disrupt. Differentiation, she says, will come from offering immersive experiences rather than just convenience and value, and the need to balance technology with human touch to create a seamless and compelling customer experience.
Podcast and website: www.nbkretail.com
On another special episode of What Next?, Rishad, after scores of episodes discussing the impact of Artificial Intelligence on our future, is finally replaced by AI. Outsourced to AudioStack by guests Chris Outram, head of Blockchain at Publicis Media, and Keith Soljacich, Head of Innovation at Publicis Media Content Innovation known as PMCI, we hear for ourselves what’s around the corner. Chris, as a technical guide on the marketplace of cryptographic solutions for brands at Publicis, and Keith whose strategic development of groundbreaking brand experiences has already leveraged cutting-edge technologies for Fortune 100 clients like Samsung, Visa, McDonald's, Disney and Campbell's, are way ahead of the game. As they explore the future of content creation evidenced by the twinning of Rishad’s own voice, we get a glimpse of the extraordinary abilities of this new age of creativity, connection, and community.
In a special episode of What Next?, best-selling author of Can't Sell, Won't Sell: Advertising, Politics and Culture Wars, Steve Harrison returns to discuss his new book which is about an unsung hero in the history of advertising: Howard Gossage.
As you'll discover, Gossage got to “interactive advertising” in 1964. Back then, he was also pioneering the publicity and unpaid media-generating stunts that dominate our award shows today.
But Steve says his hero’s biggest lesson for us is this: if you want to attract, involve and engage your audience you must realise you are in showbusiness.
After a decade dedicated to soulless data and po-faced purpose, Gossage teaches us that advertising works best when it is entertaining. And, as Steve suggests, in him you have an entertainer who wrote the most imaginative, irreverent, funny - and effective ads you’ll ever see.
The Howard Gossage Show: and What it can Teach You About Advertising, Fun, Fame and Manipulating the Media, by Steve Harrison and Dave Dye
www.amazon.co.uk/Howard-Gossage-Show-advertising-manipulating/dp/0957151535/
Check out Gossage Ads here!
https://lion.box.com/s/h1yhe3apx5pjc6ue4ntd2wlr2h9eqioh
Ofir Krakowski, CEO of Deep Dub on the potential of AI-driven dubbing solutions for improving content accessibility globally. An Israeli tech pioneer whose company has already translated thousands of hours of content for major Hollywood studios and streaming platforms including Netflix, Apple TV, and Hulu, Ofir believes that AI has the ability to translate nuance and idiom into the languages massively underrepresented on the internet. And as the world reads less and becomes more video-driven, he argues that this application of AI, with its localized language dubbing bringing new opportunities for people all over the world, will democratize viewing and learning.
Nirit Cohen, HR strategist and bridge builder between emerging trends and practical solutions on the seismic shifts in how we approach work. A columnist for The Marker, Nirit’s 25 years of experience at the Intel Corporation in Israel, EMEA and US has led her to examine how to craft strategies for the challenges and future trends across the employee lifecycle. She says that organizations must adapt to a future of work unbound by location, where AI and evolving employee expectations around flexibility, autonomy, and work-life balance are reshaping careers. And after the COVID-19 pandemic accelerated the shift towards remote work and the rise of the 1099 economy, she argues that the impact of AI will lead to profound transformations as workers embrace “the future of less work” by prioritizing their well-being and personal fulfillment alongside their professional goals.
Further reading links: https://niritcohen.com/
Eric Levin, GM and Chief Content Officer at Publicis Media Content and Innovation (PMCI) and executive producer of Impact on National Geographic, joins us to discuss the transformative impact of AI on content creation, funding, and distribution. Leading content innovation for Publicis Media globally, Eric’s team was the brains behind the award-winning CES experiences for Canon and the first-ever brand channel on Roku. He says that because the content landscape is changing so quickly, business models across the entertainment and brand space will have to embrace the power of AI in developing, distributing, optimizing, and customizing content for their audiences. Eventually, he says, commerce and content will be seamlessly interlinked as businesses and marketers will need to strike a balance between technology, creativity, and entertainment.
Stacy Feiner and Jack Harris, co-authors of The Sixth Level: Capitalize on the Power of Women's Psychology for Sustainable Leadership. They make the case that current leadership models are missing critical elements and offer an addition to Maslow’s five-model Hierarchy of Needs. Feiner and Harris suggest that this Sixth Level is women’s unique ability to move between the analytical side and the emotional side of the brain which they call the ‘art of toggling’. Mutuality, ingenuity, justice, and intrinsic motivation, they believe, could elevate communities to work collaboratively and justly, and eliminate an outdated model of command and control.
Further reading links:
https://www.thesixthlevel.com/
John Winsor, Executive in Residence at Harvard Business School's Laboratory for Innovation Science and co-author with Jin Paik of the national bestselling book Open Talent: Leveraging the Global Workforce to Solve Your Biggest Challenges on strategies for harnessing the potential of the global talent pool to address major business challenges and enhance organizational success. A prominent figure in strategic marketing and product innovation, John argues that the future of work is a combination of micro-entrepreneurs and freelancers rather than full-time company employees. As a result of open networks, companies will have to reimagine themselves as open workplaces with leaders driven by an abundant mindset. And in a fast-moving, fluid world, it’s the talent in the cloud that will perform tasks and skills, using cognitive surplus across the globe to get the work done.
Sophie Williams, former global leader at Netflix, anti-racism activist, TED speaker, and the author of Millennial Black, Anti-Racist Ally, and The Glass Cliff on the opportunities offered by a more diverse workplace. Her passionate advocacy for more women and Black and global majority people in the industry focuses on growing existing talent and creating a workplace designed to improve the return on its workers' investment. As the Glass Cliff phenomenon identified 20 years ago and replicated in research around the world shows, women are finding themselves being brought in to lead in businesses undergoing a crisis, when their chances of success are limited from the start. Sophie argues that the companies that set out to grow people from all backgrounds are likely to be the winners in the future.
Further reading links:The Glass Cliff
TED talk
UN transcript
Kirthiga Reddy, former managing director (and the very first employee) of the social media giant Meta in India, co-founder of Liftery , and the first female investment partner at Softbank is today the CEO of the generative AI and blockchain startup Virtualness. In this conversation, Kirthiga discusses the enabling opportunities provided by Blockchain, Generative AI, and the rise of India.
Kirthiga argues that in the world of Gen AI, blockchain is going to become even more important for creators, brands, sports media, and entertainment. She saysthat the read-write-own era that blockchain ushers will give new ways to monetize their side hustles (and also main hustles) and leverage them into a fairer, more creative world. She envisions a future where all moments that matter — including awards, certificates, memorabilia -- will be on blockchain.
Kirthiga Reddy links
Linkedin: https://www.linkedin.com/in/kirthiga/
Twitter: https://twitter.com/kirthigareddy
Virtualness links
Website: https://www.virtualness.io
Linkedin: https://www.linkedin.com/company/virtualnessio
Twitter: https://twitter.com/Virtualnessio
Joey Hubbard, Chief Training Officer at Thrive Global, shares provocative insights into why workplaces mandating RTO need to offer something to “earn the commute”—and how taking care of yourself is the least selfish thing you can do.
Mark Grether, Vice President and General Manager of Uber Advertising on the renaissance of the marketer and the blend of creative analytics, brand and performance. As the man in charge of the acceleration of Uber’s global advertising business and one of the driving forces behind Uber’s success, his insights into the future of mobility media are a must listen. Merging branding and awareness campaigns into performance is the Grether Rule, he says, with the best platform companies already blending data generation with data monetization to fuse online and offline worlds
Lou Paskalis, Chief Strategy Officer of Ad Fontes Media, CEO and founder of AJL Advisory, former president and chief operating officer of MMA Global on the business opportunity that the return to News represents for marketers and how that has the added benefit of bolstering our society. He argues that in the unfounded fears of becoming collateral damage in the culture wars has sidelined many advertisers and deprived news publishers of a valuable source of advertising revenue at a time when they are actively combating disinformation and misinformation in a growing war on truth. News audiences represent the single most attractive cohort for marketers when it comes to household income, cultural influence and the ability to purchase products and build their respective businesses and advertisers are leaving significant money on the table by avoiding news.
"As AI becomes mainstream, the proliferation of misinformation it could create will exacerbate what we are already seeing today. Some bad actors will introduce "deep-fakes" that will be harder for consumers to discern and technology to detect. These ultimately threaten everything from the way business gets done to our society and indeed, democracy itself. At the same time, AI will help news publishers hone the appeal of their core product by helping them easily and efficiently tailor their offerings to disparate audiences. There are big opportunities for savvy marketers to partner with news publishers by investing in news advertising and enabling new technologies to bring both news and their messages forward to grow their business and thus protect it from the same threats that these same technologies represent to their businesses."
Lisa McCarthy, CEO and co-founder of the Fast Forward group, and author of Fast Powered: Five Power Principles to Create the Life You Want in Just One Year on managing stress and achieving fulfilment in the workplace and in life. Lisa who has spent 25 years at prominent media companies including Univision, Viacom, and CBS, driving billions in sales revenue, has used her own experience of the toll of high pressure to develop a system to create success and satisfaction. Named a ‘woman to watch’ by Advertising Age, and listed on Crains New York Business 40 under 40, she argues that managers need to put the emphasis on coaching and mentoring, and less on bossing. The constant upgrading and improving of our selves, she says, will help us to seize opportunities, which will be even critical in the workplace of the future.
www.fastforwardgroup.net
Richard Townsend, CEO of Workforce Learning on talent, culture, and the augmented human. His predictions are based on a rich pedigree in communications, from humble beginnings at DMB&B Advertising to launching the digital division of Starcom Mediavest. But it’s his pivot into online learning at Circus Street that has shown him a future where AI will deliver the technological uplift to let us become better at being human. He argues that in a world of AI, everybody will have their own personal chief of staff, research assistant, and designer sitting alongside them as they work. The result, he says, is a future of problem solving, creativity, leadership while the machines get on with the rest of the job.
Rudina Seseri, Co-Founder and Managing Partner of Glasswing Ventures, shares her insights on the future of Artificial Intelligence based on 19 years of investing and operational experience in high-growth AI and Frontier Technology companies. She argues that large language models will becomesmaller, more distilled, more refined, and therefore more powerful, while the transparency of the open-source and open model landscape will enable companies to control their own destinies. She believes that the Coming Wave, predicted by author Mustafa Suleyman, will strip the paint off someAI companies to reveal the true AI-Natives set to thrive.
https://www.the-coming-wave.com
On LLMs becoming smaller
LLMs for Dummies by Rex Woodbury: https://www.digitalnative.tech/p/llms-for-dummies?utm_source=substack&utm_medium=email
Phi-1.5: https://www.linkedin.com/pulse/phi-15-ai-textbooks-groundbreaking-new-way-train-llms-rudina-seseri-acbre/?trackingId=xFExcDnPTyuisRwZdmCs%2BQ%3D%3D
On Meta's AI strategy
Meta AI roadmap: https://www.wsj.com/video/events/metas-ai-roadmap/D8AD06F0-BCB8-4615-8FF6-B7DD3E1CE228.html
On AI trough of disillusionment
Biden EO on AI: https://www.whitehouse.gov/briefing-room/presidential-actions/2023/10/30/executive-order-on-the-safe-secure-and-trustworthy-development-and-use-of-artificial-intelligence/
SuperReturns: https://globalfinance.connectmeinforma.com/community/superreturn/articles/five-essential/details
Internet pioneer, John Kosner, President of Kosner Media, a digital media and sports consultancy and investment advisor in sports tech startups on the future of Sports. His four decades of Sports media expertise include building ESPN into the world's leading digital Sports destination; he also struck ESPN's original streaming deal with Bamtech, which led to Disney's acquisition of Major League baseball's technology firm in 2016. He argues that Sports will follow gaming into the interactive world building communities around sports players on and offline as younger fans look for new ways to engage. And he advises us to follow his old Disney colleague, Steve Jobs’ mantra: beware the status quo.
Latest Sports Business Journal column: https://www.kosnermedia.com/news/crossing-sports-media-rubicon-one-year-later
NCAA Gender Equity Media & Sponsorship Analysis, 2021: https://static1.squarespace.com/static/5e48689ce8cf6318cdabe294/t/6149e29e8768351a56a63bcf/1632232095074/NCAA+Gender+Equity+KHF+Phase+I+Report+-+Desser+Media+%26+Sponsorship+Addendum.pdf
Interview with Ben Thompson, Stratechery: https://www.kosnermedia.com/news/kosner-stratechery-interview-past-future-sports-abundance
Chris Guillebeau, New York Times best-selling author of The $100 Startup, Side Hustle and The Happiness of Pursuit on the rise of the side gig, and its impact on the future of work. His daily podcast, Side Hustle School is downloaded two million times a month, often by listeners who have regular jobs but want to diversify their income, create more options for themselves and do more of what matters. He argues that this creator economy is redefining what work means, with more focus on joy and meaning but also on what he calls asymmetrical risk which can reap a very different type of reward.
Further links:
https://chrisguillebeau.com/
Michael Millward, Managing Director of the British and Irish Business of international solutions company, Lyreco on the increasing importance of community and resilience in business. With 25 years of experience across different markets and workplaces, from working in kitchens to sales to the development of packaging technology, he argues why change is the key to unlocking new sources of power. Leaders in business, he says, must build their teams by showing vulnerability and a passion for change, adapting and embracing the future, dreaming big and refusing to consider Plan B.
Linkedin: https://www.linkedin.com/in/michael-milward-66a3654/
Linda Thomas Brooks and Wallace Snyder, founders of the Institute for Advertising Ethics on the future of trust in business. Linda, who is also chief executive officer at PRSA and former president and CEO of the Association of Magazine Media and Wallace, former president and CEO of the American Advertising Federation, argue that the rise of AI will elevate the role that ethics plays in keeping companies relevant. As Millenials and Gen Z look at who is doing the right thing, how to build ethics into the heart of business will become key to attracting and retaining talent.
Further reading: Institute for Advertising Ethics: https://www.iaethics.org/
Josh Bernoff, former senior leader at Forrester, best-selling author of 'Groundswell' with Charlene Li, and ‘Build a Better Business Book’ on the relationship between ChatGPT and the book writer. The author of eight business books - he also calls himself a ‘midwife’ of 50 titles on some of the most powerful ideas in the genre – argues that books will continue to matter even if the way they may be created and distributed might change. And while AI may replace hack writers, it will never replace human intelligence, the wit and character of great writing. His mantra is ‘Be paranoid early’ as AI continues to evolve in the creative world, and as long as we change and adapt, AI plus HI can provide a brilliant future for writers
Josh Bernoff website: https://bernoff.com
Josh Bernoff books: https://bernoff.com/books
How authors use AI: https://bernoff.com/blog/how-successful-business-authors-work-better-with-ai
Cory Doctorow article about enshittification: https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys
Article about fake travel books: https://www.nytimes.com/2023/08/05/travel/amazon-guidebooks-artificial-intelligence.html
Atlantic article about the AI corpus of pirated books called "Books3": https://www.theatlantic.com/technology/archive/2023/09/books3-ai-training-meta-copyright-infringement-lawsuit/675411/
Marcus Collins, award-winning marketeer and cultural translator, author of the best-selling book ‘For the Culture: the Power Behind What We Buy, What We Do and Who We Want to Be’ and digital strategist for Beyonce on the value in belonging. The former Chief Strategy Officer at Weiden and Kennedy and recipient of Advertising Age's 40 under 40 award who was inducted into the American advertising Federation Advertising Hall of Achievement tells us how the work of philosopher, Emile Durkheim and Beyonce, queen of the Beyhive, have taught him to ditch the trendspotting and tap into the power of organic communities.
Further reading: My site: www.marctothec.com/fortheculture LinkedIn: https://www.linkedin.com/in/marctothec/
Book: For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be
Emmanuel Probst, global brand thought leader at Ipsos, adjunct professor at UCLA, Wall Street Journal and USA Today best-selling author of Brand Hacks on the art and science of brand transformation. His fascination in the quest for meaning is explored further in his latest book, Assemblage which is about how to build brands that transform people and the world they live in. Emmanuel tells us about the power of brands to influence the future as consumer preference for authenticity, meaning and storytelling exposes performance marketing as tactical and a waste of money.
Further reading:
The Art and Science of Brand Transformation book here: https://rb.gy/qmq41
Emmanuel Probst on LinkedIn: https://www.linkedin.com/in/emmanuelprobst/
Sakshi Chhabra Mittal, the founder and CEO of Foodhak on a revolutionary new food subscription delivery and app startup which significantly enhances peoples health and wellness by combining modern technology and traditional ways. A former venture capitalist at Softbank and biotech head at Pfizer, Sakshi tells us how to combine ‘delicious’ and ‘good’ in food to offset what she calls The Four Horsemen - Cancer, Diabetes, Dementia and cardiovascular disease, and lead a revolution in healthy food.
Further reading:
https://www.linkedin.com/in/chhabrasakshi/?originalSubdomain=uk
https://foodhak.com/
Dr Eric Solomon, founder and CEO of The Human OS, on the intersection of psychology, brand building technology and creativity. His experience in marketing leadership positions for YouTube, Spotify, Google, Instagram and Bonobos has led to his development of what he calls the Human Operating System. As he helps leaders steer their companies through the risks of AI, he reminds us to keep 'humanity in the tech stack' by asking themselves the purpose of what we are doing and why in order to best to navigate change.
FURTHER READING LINKS:
My site: www.TheHumanOS.co
LinkedIn: https://www.linkedin.com/in/ericinnyc/
Author page on Entrepreneur: https://www.entrepreneur.com/author/eric-solomon
Allen Adamson, co-founder of Metaforce, author and adjunct professor at the New York Stern School of Business on how to innovate experiences beyond the consumer perspective and the importance of curiosity in the age of the marketeers. As someone who comes with a rich background in both agency and business, he explains why observation of the absurdities of life are the key to communicating great ideas, and why Jerry Seinfeld if hadn’t made his name in comedy, would have been a great marketing man.
Further Reading:
www.metaforce.com
https://allenadamson.com/seeing-the-how-book/
Dev Patnaik, keynote speaker, CEO of Jump Associates, board member of Conscious Capitalism and author of Wired to Care on how empathy will drive business, why learning and growing are essential for its future, and how the next 10 years will determine the happiness of the human condition for the next 1000 years. A trusted advisor to some of the most influential companies in the world, he explains how to learn is ‘to listen and repeat’, while to grow is ‘to do and reflect,’ creating purpose in the boardroom, which is the essence of conscious capitalism.
Further Reading Links:
Dev in Forbes, link to page: https://www.forbes.com/sites/devpatnaik/?sh=55aa1ac122f3
Dev in MarketWatch: Tech companies are suddenly playing it safe---why that’s a blunder.
Dev in Chief Executive: The Disney Effect: How CEOs Can Fortify Against the Panic Button Era
Dev in Ad Age: Superfans and Microtribes: How brands can harness passionate consumers to drive growth.
Dev in Fast Company: Widespread Empathy: Rewiring Your Corporation for Intuition
Link to Dev’s book on Amazon: Wired to Care
Dr Mansoor Ahmed-Rengers is the founder of Frankli and OpenOrigins and a researcher at the University of Cambridge. In this episode he discusses how to combat media manipulation tools such as deepfakes and generative AI. Mansoor predicts that once the hype dies, AI-generated content will be seen as cheap and derivative and that prestige brands will want to distinguish themselves by showcasing human-made content. Brands that completely divest from old school, non-AI ways of creating content will realise it was a massive mistake in a matter of 3-5 years.
Further Reading:
frankliapp.com
www.openorigins.com
Heather McGowan, keynote speaker, author and champion of humans in the Future of the Work on how business leaders must prepare for a post-pandemic world. One of Forbes’ top 50 Female Futurists, she preaches the importance of life/work integration to reset the way we think as Gen Z begins to replace Boomers in the workplace. Heather emphasizes that it is not "where we work" that matters but how "work fits into people’s lives" today.
Further Reading:
https://heathermcgowan.com/about
https://www.linkedin.com/in/heathermcgowan/
Michael Donahue, who has spent 60 years in the advertising business including leadership roles at the ANA (Association of National Advertisers) and the 4A's (American Association of Advertising Agencies) reminds us of a) the importance of continuous learning and curiosity, b) why it is never too late to pioneer and innovate (Michael led the 4A's drive into digital over two decades ago when he was at "retirement age"), and c) the need to focus on loyal users and the next generation and, finally, how we should be more worried about the Fear of Finding Out (FOFO) versus the Fear of Missing Out (FOMO).
Further Reading:
https://www.linkedin.com/in/michael-donahue-460b425/
https://www.mediavillage.com/article/2023-the-year-to-get-back-to-basics-turning-common-sense-ideas-into-common-business-practices/print/
https://www.mediavillage.com/article/two-way-mentoring/
https://www.mediavillage.com/article/marketers-need-to-connect-the-dots-developers-of-transformation-successes/
https://www.mediavillage.com/article/why-and-how-marketers-need-to-lean-in-hard-on-millennials-and-generation-z/
https://www.mediavillage.com/article/the-two-most-important-population-cohorts-millennials-and-generation-z/
https://themasb.org/marketers-need-to-focus-on-profitable-brand-users/
https://www.mediapost.com/publications/article/381673/make-common-sense-ideas-common-practice-a-new-yea.html
https://www.mediapost.com/publications/article/372749/its-the-demand-chain-stupid.html
James Rosewell is the founder of https://movementforanopenweb.com/ In this episode, he restates the case for the original vision of the internet as the Open Web. He discusses the increasing influence of the key digital platforms on the shape of the internet and why recent discussions about GDPR, consumer privacy, and the death of the 3rd party cookie are more nuanced than they might appear.
Further Reading Links:
James Rosewell Links:
https://www.linkedin.com/in/rosewell/
https://twitter.com/jwrosewell
https://movementforanopenweb.com/#join
https://movementforanopenweb.com/mows-mission-opening-the-web-for-everyone/
Topic further reading links:
https://www.thetimes.co.uk/article/toothless-digital-watchdog-is-all-bark-claim-critics-w0qz76mt7
https://digiday.com/marketing/googles-privacy-sandbox-updates-are-met-with-both-skepticism-and-a-little-more-optimism/
https://www.theregister.com/2023/05/20/google_privacy_sandbox_july/
https://www.businessinsider.com/google-releases-privacy-sandbox-timeline-industry-observers-skeptical-2023-5
https://www.thedrum.com/opinion/2021/02/03/why-marketers-open-web-lobbying-against-google-s-privacy-sandbox
https://www.gov.uk/government/news/cma-to-investigate-google-s-privacy-sandbox-browser-changes
Former McKinsey partner, co-founder of Happiness Squad and author, Ashish Kothari, is on a mission to “democratise happiness” and help a 1 billion unlock their full potential through integrating the art and science of happiness. In this episode, he predicts the crisis on stress, anxiety, and burnout in organizations will get a lot worse before it gets better in 2023, that organisations will continue to see suboptimal returns from and slow progress from ‘flourishing programs’ unless we drastically change course, and that the rise in AI technologies will further cause the urgency and pull to elevate human consciousness and need to evolve our adult development. In order to thrive versus just survive, he shares a practical set of ideas that you can start to implement right away to unlock your full potential and live with more joy, health, love, and meaning. In his words, you can “ACHIEVE MORE” not by “DOING MORE” but by “BEING MORE”.
Further Reading Links:
https://happinesssquad.com/
https://www.linkedin.com/in/ashishkothari1/
https://community.happinesssquad.com
Teresa Barreira, Publicis Sapient CMO & CCO, explains why the individual Is the new ‘mission critical’, how non-branded content marks the next wave for brand building, and declares the marketing funnel to be dead. She also argues that marketers should embrace generative AI as a competitive way of augmenting their own work and redefining their craft.
Further Reading Links:
https://www.publicissapient.com/impact/never-done-film
https:/www.publicissapient.com/news/publicis-sapient-and-oscar-winning-director-ben-proudfoot-launch
https://www.adweek.com/agencies/publicis-sapient-captures-its-impact-in-3-documentary-films/
https://www.linkedin.com/in/tbarreira/
https://www.teresabarreira.com
HR legend, Josh Bersin, Founder & CEO, The Josh Bersin Company, shares insights from his recently published book, Irresistible: The Seven Secrets of the World's Most Enduring, Employee-Focused Organizations. He argues that to survive the global talent war, the managerial mindset needs to shift to human-centred leadership, especially as your employees embody your brand and are your best conduit to customers.
Further Reading Links:
@Josh_Bersin
https://www.linkedin.com/in/bersin/
https://joshbersin.com
https://www.amazon.com/Irresistible-Secrets-Enduring-Employee-Focused-Organizations/dp/1646871103/ref=cm_cr_arp_d_product_top?ie=UTF8
Shopify’s Deann Evans takes us behind the scenes of its dramatic growth across 175 countries. She also explains how its ‘Chaos Monkey’s’ have eradicated 320,000 hours of internal meetings resulting in a productivity increase of 25%, what it’s like in a 100% ‘work anywhere’ company, and why no one ever joined Shopify to sit in meetings.
Further Reading Links:
https://www.linkedin.com/in/deannre/
Rishad revisits Madison Avenue’s ‘creative revolution’ with Andrew Cracknell (former agency ECD and author of “The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising”) to ask, “what can we all learn from the original Mad Men (and women) of that golden age of advertising?”
Further Reading Links:
https://www.linkedin.com/in/andrew-cracknell-7288b444/?originalSubdomain=uk
https://www.youtube.com/watch?v=_9HO0ZTlCYM
In this episode, Rishad talks with leading futurist Andrew Curry, Director of The School of International Futures. Andrew shares some helpful approaches used by futurists to improve business outcomes, considers how his own work has changed over the past 20 years, and talks about developing futurist capabilities in the next generation of leaders.
Further Reading Links:
https://soif.org.uk/
https://twitter.com/nextwavefutures
https://www.linkedin.com/in/andrew-curry-802198/ https://soif.org.uk/app/uploads/2020/06/NGFP_Futures-Manifesto_2020_web-1.pdf
Note: This interview was recorded in 2020, so a good opportunity to see if Andrew’s predictions materialised!
What can business leaders learn from military leaders? In this episode, Rishad talks exclusively with Colonel Kevin W Farrell, PhD, (USA Retired). We learn about the advantages of Back Briefing, Red Teaming, and what it’s like working with Brad Pitt as a military advisor!
Further reading Links:
https://www.linkedin.com/in/kevin-w-farrell-ph-d-9800302/
https://battlefieldleadership.com
Do you know your ‘Buppy’ from your ‘Backboner’ from your ‘Devout’? Esther ‘E.T.’ Franklin, Global Chief Strategy Cultural Fluency Officer at Spark Foundry, unpacks the many aspects of the identity conversation and how marketers are missing growth opportunities due to wildly blunt audience assumptions.
Further reading links: https://www.linkedin.com/in/estheretfranklin/
Kat Gordon, Founder/CEO, of The 3% Movement, predicts that the job of the future is the “Creative Entrepreneur in Residence”, WFH will become just W, and introverts and empaths will rise as the next creative leaders.
Further reading links:
https://www.3percentmovement.com/
https://www.youtube.com/watch?v=17D7LEH6tlo
Susan Cain’s Quiet: The Power of Introverts in a World That Can't Stop Talkinghttps://tinyurl.com/2p89a4tu
Arpit Jain, Global President of Marcel at Publicis Groupe, unpacks the truth of the AI powered “people experience and growth platform” - Marcel, which was an AI hip before AI was hip.
He explains how human intelligence can work in complementary ways with artificial intelligence to better collaborate for better business outcomes, to super charge talent mobility, and to achieve personal and career growth. And how juggernaut is supercharging Publicis Groupe.
Further reading links:
https://www.linkedin.com/in/arpit-jain-423b2515/
https://marcel.ai/public/article/2021/september/what-is-marcel-
Perhaps surprisingly, the world of physical conferences and events has returned with a vengeance. Christian Muche takes us behind the scenes to preview the brand-new Possible Event at the infamous Fontainebleau Hotel in Miami (17-19 April), which he intends to turn into “The Davos of Marketing” by focusing on business and marketing opportunities for everyone who attends. Guest speakers include Elon Musk, LL Cool J, and Jon Bon Jovi. Christian also discusses what to expect from GenZ in the future, the current confusion around the Metaverse, and the many ways in which the physical and virtual worlds are converging and fusing.
Further reading links:
https://possibleevent.com/
https://www.linkedin.com/in/christianmuche/
https://www.mmaglobal.com/
Glynn Davis, business journalist, retail expert and founder of the Retail Insider publication on how far and how fast fashion and fast food can grow. Learn how incoming automation and robots are prompting new thinking in these retail and restaurant industries, the largest sectors in most economies around the world, as an internal threat comes from the very people they serve.
@glynnDavis / @retailinsider
Bryan Wiener, CEO of Profitero, the e-commerce analytics platform empowering over 4,000 brands with solutions across 900 retailers in 50 countries, explains why companies need to become great at being “fast-followers”, why solution providers of the future will have product at their core and service at the edge, and how digital commerce is revolutionising stores, advertising, industries, and organisations
Further reading links:
https://www.linkedin.com/in/bryan-wiener-26956/
https://www.profitero.com/
In this special episode, Jenna Young, former Executive Creative Director at global PR firm Weber Shandwick and now Head of Client Creative at Korn Ferry on what it takes for people to thrive at work. They discuss the value of leaders being available to their teams, what it means to translate a leader’s vision into a reality and why the new CEO of Starbucks is training first as a barista.
Further reading links:
https://www.kornferry.com/about-us/consultants/jenna-young
https://www.youngjenna.com/
https://www.kornferry.com/about-us/partnerships/fortune?utm_campaign=global-WMAC-culture-2023-01&utm_source=internal%20outreach&utm_medium=ppc&utm_content=website
Sascha Schmidt, professor and director of the Center for Sports and Management (CSM) at WHU - Otto Beisheim School of Management on the future of sports and technology. Learn how advanced analytics and AI in sports are opening up opportunities for systematic people and athlete development, and how new technologies can impact sports in the digital age.
Vincent Yang, CEO and co-founder of Firework on the domination of video commerce. Learn the language of shoppable video with the B2B version of Tik Tok which brings the short video and live streaming commerce to business websites. Hear how it will enable marketers to create meaningful relationships with customers, generate sales and build enduring brands.
In this special episode, Rich LeFurgy, General Partner, Archer Advisers, Director of the 4A’s Institute of Advanced Advertising Studies (San Francisco), and Founding Chairman, Interactive Advertising Bureau, discusses the coming reset in the digital media experience, how (read: more fun!) employees will want to be back at work more often and how AI is going to transform the creative process, from executions to campaigns to strategic development.
FURTHER READING LINKS:
Archer Advisors
Interactive Advertising Bureau
4As Institute of Advanced Advertising Studies
Consumer Value Equation Reset NYT: All Advantage: Get Paid for Surfing the Web
Brave Browser
Abaqoo Browser
Ad Filtering
Caden
Bon Bon
Employee Value Equation
LA Times: L'Oreal Office
AI & Last Frontier of Creative
ChatGPT
Dynamic Creative Optimization
Generative Creative Executions
Generative Website Generation
Generative Stories
Dan Robbins, Vice President of Marketing and Partner Solutions at Roku on a near future when ad-supported streaming will overtake its ad-free predecessor. Learn how its massive audiences will drive greater creative possibilities, and how this franchise space will lead to new ways of thinking as the growth in Sports viewing explodes
Andrew Swinand, CEO of Publicis Groupe, Creative and Production, United States, CEO of the Leo Burnett group and co-founder of Abundant Venture Partners on how problems can be an unlikely means of generating growth. Learn the power of human failings and of kindness in business.
Annette King, group CEO for the Publicis Groupe in the UK on the impact and opportunities post-Pandemic work culture is offering brands and the communications industry. Learn what the pattern of talent movement, including the Great Resignation, can teach us about the future of the work space.
Michael Conrad, founder of the Berlin School of Creative Leadership and former vice chairman and chief creative officer of Leo Burnett on cross functionality leadership, idiosyncratic shifts and one-word strategies that inspire change. Learn the importance of creativity, of brave thinking and of challenging the status quo.
Mark Achler is a venture capitalist investor, a CEO, a serial entrepreneur and a faculty member at Northwestern University's Kellogg School of Management. He also is the co-author of Exit Right which discusses how companies and startups can plan their best exit. Mark believes that the human is the key to a successful company; learn how kindness and trust can create an environment that allows people to innovate, and how to enable and empower a community of employees and customers to advocate for your brand.
Further readings: Exit Right by Mark Achler and Mert Iseri https://www.exitrightbook.com
Mark Achler: https://www.linkedin.com/in/markachler/
Sarah Fay is a partner at Glasswing Ventures a first-capital-in venture capital firm investing in the next generation of intelligent enterprise and frontier technology startups. She is a pioneer and leader in marketing being the former North American CEO of Isobar and Aegis Media. Learn how AI will help us all as individuals, completely change the way marketing is created, distributed and measured and the keys to being a successful investor including pattern recognition.
Further reading links:
Glasswing Venture: https://glasswing.vc/
Sarah Fay: https://www.linkedin.com/in/sarahfayboston/
Yoav Shoham, Emeritus Professor at Stanford, artificial intelligence pioneer and co-founder of AI21Labs, AI Index, and WeCode.org.il, explains how machine and deep learning, pattern recognition and statistics will change our work. He predicts that in only a few years, most consumer interaction with brands will be via computational chatbots, software will be our copy writing and reading partner, and how much more sophisticated audience segmentation will deliver hyper-personalisation.
Further reading links:
https://en.wikipedia.org/wiki/Yoav_Shoham
https://www.ai21.com/
http://www.aiindex.org
https://www.wecode.org.il
Fabrice Braunrot was Vice-Chairman of JP Morgan Chase and is now the Co-Founder of Harvest Ridge Capital. Fabrice discusses two of his obsessions; how to eat well and how to build great client relationships. Learn about “green washing” and why we need many more nuclear reactors! If you want to build trusting relationships, do not read from a script, but instead, solve their problems and also consider the art of the French Impressionists!
Moran Cerf, former hacker and now neuroscientist and business professor at the Kellogg School of Management, predicts why every company will need a neuroscientist on the board, the ethical challenges presented by the marketing opportunities of artificial intelligence machines reading and writing our dreams, and why, as more people choose to have a neural implant, a new class in society will emerge.
Further reading links:
Website: morancerf.com
Twitter: twtrdtcm
Gordon Crovitz and Steven Brill, co-founders and co-CEO’s of Newsguard show how programmatic advertising has been funding billions of dollars worth of misinformation and what can be done about it.
Further reading links:
To learn more about NewsGuard and its work to help ad agencies and clients with brand safety against misinformation, visit NewsGuard’s website:
https://www.newsguardtech.com/solutions/brandguard/ Learn more about how $2.6 billion every year is unintentionally spent in programmatic advertising by brands to support misinformation sites, promoting everything from healthcare hoaxes to Russian disinformation about Ukraine:
https://www.newsguardtech.com/special-reports/brands-send-billions-to-misinformation-websites-newsguard-comscore-report This explains why MediaPost named NewsGuard the advertising Supplier of the Year:
https://www.mediapost.com/publications/article/370068/2021-media-supplier-of-the-year-newsguard.html This is NewsGuard’s annual Social Impact Report:
https://www.newsguardtech.com/special-reports/social-impact-report-2021
For more information including about how Publicis makes NewsGuard protections available for its clients, please contact Sarah Brandt, Head of Partnerships for NewsGuard, at sarah.brandt@newsguardtech.com. Follow NewsGuard on Twitter: @NewsGuardRating
GC Cooke, an entrepreneur and FTSE 100 NED, discusses Web 3: The End of Business As Usual, discusses his groundbreaking new book that aims to educate readers about the potential of web3 for businesses and society. The book is the first on the subject written from the perspective of an established business leader.
Using established strategic frameworks and a broad historical overview of the internet’s development, Web3 – The End of Business-As-Usual tells why web3 will usher in a supply-side revolution that will change the way in which the world makes things and how people work together.
Further reading links:
www.web3thebook.com
https://www.linkedin.com/in/grahamccooke/
https://www.linkedin.com/company/web3-the-end-of-business-as-usual/
https://www.amazon.co.uk/Web3-End-Business-As-Usual-GC-Cooke/dp/1915036860/ref=sr_1_1?crid=Y2QDE3MGU75Y&keywords=web3+the+end+of+business+as+usual&qid=1668077343&sprefix=%2Caps%2C204&sr=8-1
How do agencies and marketers prepare for a fast-approaching world where algorithms make buying decisions instead of humans and what’s produced is determined concurrent with actual demand? Robert C. Wolcott, early-stage investor, Chair of The World Innovation Network (TWIN Global), Adjunct Professor of Innovation & Entrepreneurship at the Booth School of Business, and co-founder of growth strategy firm Clareo, predicts a new age of ‘Proximity’ where digital technologies push the production and provision of products and services ever closer to actual demand—ushering in a new era of sustainability.
Further reading links:
https://www.responsible.ai/
https://www.twinglobal.org/
https://www.forbes.com/sites/robertwolcott/?sh=1eaa31d94088
https://clareo.com/
Author, Consultant & Former Senior Vice President of P&G Beauty, Gill Whitty-Collins, discusses the invisible forces that hold women back & lead to over 90% of the world’s senior leadership roles being held by men.
Her experience & insights inspired the publication of her book, “Why Men Win At Work - And how we can make inequality history.”
Links:
Website
https://gillwhittycollins.com
Newsletter sign up: https://gillwhittycollins.com/join
LinkedIn
http://linkedin.com/in/gillwhittycollins
Instagram @gillwhittycollins
Twitter @gwhittycollins
Book link
https://www.amazon.co.uk/Why-Men-Win-Work-Inequality-dp-1910022497/dp/1910022497/ref=dp_ob_title_bk
Thomas Kolster, recognised marketing and sustainability expert and author of “Goodvertising” and “The Hero Trap”, discusses the ‘brand purpose’ movement he helped to kick-start and his disappointment about what it is today. Hear how brands have gone from being “heroes” to falling into “hero traps” and how they need to move from being the answer to becoming an enabler, from a brand-centric to people-centric model and at the very heart, how brands should be less about their stories than the stories they enable people to tell about themselves.
Rishad talks to Paul Kemp-Robertson, co-founder of Contagious and co-author of “The Contagious Commandments”, about the impact of ‘Radical Transparency’, asking ‘Heretical Questions’, and why we should take brand purpose seriously.
Website: https://www.contagious.com/
LinkedIn: https://www.linkedin.com/company/contagious-communications/
Twitter: https://twitter.com/contagious
Insta: https://www.instagram.com/contagious
Kim Scott is the best-selling author of Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity, and Just Work: Get Sh*t Done, Fast & Fair.
In this episode, Kim shows how ‘radical candor’ builds better leaders, teams, and organisations in the post-command and control era. Then Kim unpacks the differences between bias, prejudice, and bullying and how we can better manage our interactions with each other.
Inspired by her books, Kim co-founded two companies ‘Radical Candor’ and ‘Just Work’ to help organisations apply her thinking. Kim was a CEO coach at Dropbox, Qualtrics, Twitter, and other tech companies. She was a member of the faculty at Apple University and before that led AdSense, YouTube, and DoubleClick teams at Google. She’s also managed a paediatric clinic in Kosovo and started a diamond-cutting factory in Moscow!
Website: https://www.justworktogether.com/
Get The Just Work Book: https://www.justworktogether.com/the-book
Get The Radical Candor Book: https://www.radicalcandor.com/the-book/
LinkedIn: https://www.linkedin.com/in/kimm4/
Twitter: https://twitter.com/kimballscott
Sinan Aral, scientist, investor, entrepreneur, and David Austin Professor of Management, Marketing and Data Science at MIT, discusses his book, The Hype Machine. We look “under the hood” at the neuro science powering “the social media industrial complex” to influence behaviour and the five communications strategies for our hyper-socialised world.Links: https://www.linkedin.com/in/sinan-aral-3964a7/https://www.sinanaral.io/books
A must-listen for anyone withcreative ambition.Martin Lindstrom, CEO of Lindstrom Company, author of seven New York Timesbest-selling books, and voted by Timemagazine, one of the “World’s 100 Most Influential People”takes us on an eclectic and fascinating journey via the themes ofhisnew book,The Ministry of Common Sense, How to Eliminate Bureaucratic Red Tape, Bad Excuses and Corporate BS. Links:
https://www.martinlindstrom.com/
https://www.linkedin.com/in/lindstromcompany/
Renetta McCann, Chief Inclusion Experiences Officerat Publicis Groupe, reflects on what she’s learned after nearly four decades in the industry. A strategist working at the intersection of business and people, she discusses complexity, individual learning, and the development of people managers.Further reading links:https://www.linkedin.com/in/renettamccann/Keywords: Rishad Tobaccowala, Renetta McCann, Starcom MediaVest Group, Leo Burnett, Media Planning, Media Buying, Performance Management, Future of Work, Inclusion, Talent, Strategy, DEI, Personal Development, Personal Growth.
Bobby Duffy, Professor of Public Policy and Director of The Policy Institute, King's College London, and author of highly acclaimed book “Generations”,challenges the marketing industry to re-think its lazy assumptions about the attitudes of who we are targeting. Hear why it is wrong to generalise about generations.For more about “Generations”: https://generations-book.org
Rishad talks to Timandra Harkness, Fellow of the Royal Statistical Society, broadcaster, and author of Big Data: Does Size Matter? about the uses and abuses of data during Covid and what we might expect in our personalised century.
In a wide-ranging interview, Maurice Lévy shares the inside story of the Power of One, how Viva Technology is poised to evolve, and why “the blank cheque of trust” is worth more than the paper it’s written on. He speaks candidly about his own “basket of failures” and why you should “stay in bed at home” if you’ve no passion for the work you do.
In 2022, 85% of Cannes’ Grand Prix winners were social purpose/charity related campaigns. Advertising's most influential champion of social purpose, P&G's Marc Pritchard, surprised and even shocked many in the industry by announcing that we needed to now prioritise generating growth over doing good. That's an argument Steve Harrison has been making since the launch of his book "Can't Sell, Won't Sell: Advertising, Politics and Culture Wars. Why adland has stopped selling and started saving the world". Here he discusses what the IPA called "the most provocative advertising book in years" in what could well be Rishad's most provocative podcast in years!
Rishad talks to neuroscientist and sports psychologist, Dr Julia Jones about how sound and music can improve your performance whether you’re working from home or in the office. Her book The Music Diet (published in 2019) championed a new approach to workplace wellness. See www.neuronwellness.com for more info.
Marla Kaplowitz, President & CEO of the 4A’s (www.aaaa.org) and former Publicis leader, discusses how the relentless expansion of digital platforms will redefine client and agency relationships, the new skills needed in agencies, and ‘quantum marketing’.
Brittany Kaiser, Cambridge Analytica whistleblower, author of Targeted, co-founder of the Own Your Data Foundation and leading player in the NetFlix film The Great Hack, explains how data was weaponised in the Obama, Trump and Brexit campaigns, what future public data policies look like and the opportunities for clients to grow beyond the big platforms.
In a very special episode, Rishad talks to renowned historian, award-winning BBC broadcaster and digital business entrepreneur Dan Snow. They explore how Dan has accelerated away from traditional broadcast to build an agile and successful digital content business by exploiting the impact of digitisation.
Terence Kawaja, CEO and co-founder of LUMA Partners, is the dealmaker in the media sector. Check out this episode where Terry (as he is known to friends) predicts “zero-based calendaring”, how marketers need to “portfolio re-balance” their spend from physical retail to e-commerce in a rapidly changing commerce landscape post-covid and where the metaverse will be found (and it’s not on our heads).
Even before Covid-19 exploded, the forces of globalization, demography and technology were changing the way we created, consumed, and communicated.
‘What Next?’ brings leadership perspectives and advice for the near future. Each episode we ask - how can society, business, and the individual thrive? Our host, Rishad Tobaccowala, finds fresh takes on society, the advertising and marketing industry, and the way we work to guide us into the near future. Join CEO’s, creative leaders, academics, futurists, media mavens and many more in conversation with Rishad Tobaccowala, to ask “What Next?” for business and for humans too.