On Thursday, 18th Aug 2022, Google released a document on What creators should know about Google’s helpful content update that has got everyone in a panic.

Of particular concern is the implicit suggestion that any content written by AI-based content writing tools may get penalised.

In this episode of Digital Insights, Harshad and I look at unpacking what the document says, what it may mean for SEO and how we can ensure we stay on the right side of Google in its wake.