2:00 Where the term bundling comes from.

5:00 Telecoms: Triple play and quad play

6:05 Being bundle blind

11:00 Is bundling just an enforced cross sell?

15:00 Homogeneous vs heterogeneous bundling

20:00 Is it up to startups to unbundle?

24:00 Apple One

30:00 Cultures created via bundles

33:00 Unbundling and D2C

37:00 .. and back to culture.

42:00 Not everyone is the same - the benefit of not bundling

48:00 Rome with no coffee

51:00 What does bundle thinking do to help you for PMF, exiting, etc.