Timestamps:

3:00 Jobs To Be Done, and the influence of Clayton Christensen

4:50 A History of JTBD - what it is, the Innovator’s Dilemma, disruptive vs sustaining innovation

12:00 Making things that customers actually want

15:00 JTBD for startups & corporates (& VCs)

17:00 The famous JTBD milkshake example

25:00 Turning JTBD into action.

30:00 Jobs as progress, or jobs as activities

35:15 Kodak picking the wrong Job

41:00 User stories vs JTBD

46:30 “Does it deserve to be?” - JTBD from a developer/product manager’s perspective

48:00 How does JTBD tally with software products?

55:30 Translating JTBD interviews into sales and marketing