Timestamps

1:05 What is a playbook?

4:39 Where does the idea of a playbook come from?

6:22 Theory vs practice

7:55 Stripe’s B2D playbook

11:07 A playbook as an allegory

13:21 Memesis (again)

18:05 When you’re no longer following - Samsung vs Apple

1:16 Atlassian’s team playbook

21:23 Checking the impossible is still impossible

31:52 Comparing ecosystems to playbooks

33:55 Replacing playbooks with narratives

39:15 Creating (and iterating) a culture playbook, Netflix through to HubSpot

41:35 Is a playbook just how people learn stuff?

43:25 First Principles Thinking

49:27 Fake it until you make it with Aristotle

54:20 Playbooks as a learning model

Further resources:

Stripe’s B2D playbook

Atlassian’s Team Playbook

Apple’s Walled Garden

Netflix’s Culture Deck

First Principles Thinking