In this episode, Jenny Bristow, CEO of Hedy & Hopp, is joined by Suzie Schmitt, Senior Digital Producer, to chatabout creative solutions for data integration in marketing dashboards. Building on recent discussions about privacy and analytics at industry conferences, they discuss a workaround that enhances the reporting capabilities of data—while staying HIPAA compliant.

Additional Episode Highlights:

● Call Tracking Challenges: Using CallRail’sHIPAA-compliant product and the difficulties in accessing comprehensive reporting data.

● Identifying Essential Data: Determining whichdata fields are necessary for analysis while avoiding sensitive information.

● Secure Data Management: Managing API keys and maintaining compliance by operating within asecure environment.

● Enhancing ReportingDashboards: Creative data integration can lead to morerobust and informative marketing dashboards.

Connect with Suzie:

● LinkedIn: https://www.linkedin.com/in/suzie-schmitt/

Connect with Jenny:

● Email: jenny@hedyandhopp.com

● LinkedIn: https://www.linkedin.com/in/jennybristow/

If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review onyour preferred listening platform and sharing it with others.