In this episode, Beth Cougler Blom talks with Matthew Rempel about how entrepreneurs who own facilitation-related businesses can create and communicate the value we bring to our clients in various ways.

Beth and Matthew also talk about:

• finding our ideal clients
• dealing with fear around saying no to potential clients
• rethinking the purpose of "the funnel"
• becoming a source of influence rather than an influencer
• creating value via social media

Engage with Matthew Rempel

• Website: https://strategymadesimple.ca/
• YouTube: https://www.youtube.com/channel/UCdGJ6-z9ji5PSJJerJs2JLA

Links from the Episode

• Liberating Structures Nine Whys
• Seth Godin
• Amanda Natividad on X
• Rand Fishkin on X
• Rand Fishkin's blog post: Influence Maps–The Best Marketing Framework You've Never Heard Of
• Session Lab's State of Facilitation 2024 Report

Connect with the Facilitating on Purpose podcast:

• Follow Facilitating on Purpose on Instagram, LinkedIn, or YouTube
• Show notes and transcripts available at facilitatingonpurpose.com

Connect with Host Beth Cougler Blom:

• Give feedback or suggest upcoming show topics or guests at hello@bcblearning.com
• Visit bcblearning.com to explore Beth's company's services in facilitation and learning design
• Purchase a copy of Beth's book, Design to Engage
• Follow Beth on Instagram or LinkedIn

Podcast production services by Mary Chan of Organized Sound Productions