Alisha is the co-founder and CEO of Rainstick, a clean technology company committed to cutting residential water usage in half. Rainstick is a high-flow shower system of 3GPM that saves 80% water and 80% energy through point-of-use recirculation and real-time cleansing. Alisha holds an MSc in Climate Change and Development and a Bachelor in International Business, majoring in Sustainability. In 2020, she came first place in the Communitech's Fierce Founder's Competition and is also the recipient of the Caldwell Partner's Future CEO Award, Royals Roads Leadership Award, and the TD Sustainability Award. She has spent time working, studying and living in Kenya, China, The Netherlands, the United States and Canada, where she currently lives today.

KEY TAKEAWAYS FROM THE EPISODE

• 02:20 Alisha explains the circumstances leading to start of RainStick Shower
• 07:14 Alisha explains about RainStick Shower
• 08:37 Entrepreneurs need to maintain a timeframe for their progress in their entrepreneurial journey.
• 10:01 Facing the initial challenges are a part of startups
• 14:28 How to identify the market for your product
• 19:56 Feedbacks help shape the health of your startup
• 25:54 Plans ahead for RainStick Shower

GOLDEN NUGGET FROM TODAY’S SHOW

Alisha says, “Startups can be slow and challenging, however it is important to believe in your startup, build the team and constantly reiterate and update the technology as needed."

CONNECT WITH ALISHA

• RainStick Shower - www.rainstickshower.com
• Email Alisha McFetridge - alisha@rainstickshower.com
• Connect with Alisha on Instagram - Instagram.com/rainstick.shower
• Connect with Alisha on LinkedIn - www.linkedin.com/company/rainstickshower

CONNECT WITH DANIELLE

• Danielle’s Website - https://www.daniellegillespie.net/
• Connect with Danielle on LinkedIn - https://www.linkedin.com/in/daniellegillespie/
• Email Danielle - dg@daniellegillespie.net Medium: https://medium.com/@dgillespie_irl
• Send A Text: +1 (412) 207-3851

Connect with Danielle to learn more about how the Ideas Last methodology can help you turn your product into a successful business venture, regardless of product stage: paper napkin, beta, V1, or established product already released into the wild.

SUBSCRIBE TO THE IDEAS LAST PODCAST

• Apple Podcasts - https://podcasts.apple.com/us/podcast/ideas-last/id1579391101
• Spotify - https://open.spotify.com/show/6Fj8K2kEIm8RWNfYzgZs4L

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast!

ABOUT THE IDEAS LAST PODCAST

It has long been said that ideas are everything, especially in the startup world. But what if having a laser focus on your idea can actually hold your business back? In the Ideas Last podcast, Danielle Gillespie interviews startup founders, whose success came from obsessively, focusing on execution instead of ideation. Each episode dissects what it actually takes to build a long-lasting profitable startup, rather than simply launching - by putting your idea, last.

Read more about the Ideas Last story - https://medium.com/@dgillespie_irl/ideas-last-a-new-way-to-startup-b94a585e35f5