Welcome to the 4th Episode of Coffee Conversations with Stephen Hayward of Project X. Today we will be talking with Howard Morton, Managing Partner of Boardwalk International Advisors (www.bia-inc).  In today’s conversation we will be talking about the following: Howard’s experience in driving a Bahiour Based Customer Profitability Strategy leveraging the Teradata Value Analyzer How to get started Return on investment Management buy in Guiding Principles Lessons learned Download howard_morton_behaviour_based_profitability_20051117.ppt His new foray into Management Consulting and Merchant Banking. Download cc_4_profitability_analysis.mp3 So again thanks to Howard for the time and best of luck on the new venture.  Please enjoy, feel free to comment and have a great day! Our Podcast is also available on iTunes as well as here for download.