You already know what to do. So why aren't you doing it consistently?

In this episode of Sales by You, Celina breaks down the real reason consulting firm founders stall on their business development activities, and it has nothing to do with strategy. It often often down to executive function: your brain's ability to plan, initiate, and follow through when no one's making you and the payoff isn't immediate.

Most firm founders don't have an information problem. They have an execution problem. And until you identify which cognitive skill is the bottleneck, no strategy is going to stick.

In this episode:

• The 5 executive function skills that determine whether your business development strategies actually get executed
• Specific tools for each one — from impulse control and task initiation to emotional regulation and planning
• Why cognitive flexibility might be the most underrated skill for consulting firm founders managing multiple cognitive demands at once

Celina Guerrero helps boutique consulting firm founders build revenue on purpose, so it stops being something that just happens -- or doesn't.

💬 Connect with Celina on LinkedIn: https://www.linkedin.com/in/celinaguerrero1/

🌐 https://www.connectandco.co

Watch the Masterclass: https://www.connectandco.co/masterclass