So you’ve put all the hard work in to actually make your product, and now you’re ready to hit the launch button. With two product launches in as many weeks, Ashley & Paddy talk about some of the things they do before, during and after they launch a product. They discuss: announcing something before it's ready, lift pitches, how to contact PR people, creating press kits and landing pages, which are the best channels to launch your product via and keeping a product alive after launch.