As a B2B service provider, you may think you don't have a boss. But you do. Your boss is your multi-millionaire future self. He or she is calling you from the future and is probably quite dissatisfied with your current performance. This is the message from my future self (note: I am NOT at that level yet - at the time of posting this, my business is making $30k/month) to my 5 year younger self, trying to get that lazy son of a gun to pull out the finger and do some friggin work. What would YOU tell your younger self? And what would your FUTURE self tell your current self? Time Stamps: 0:40 - Use your network (only) as a launchpad1:35 - Outbound is the way2:55 - Before you're successful, make a binary decision about content5:50 - Sell to small businesses, not to big corporate13:15 - Define a cash runway, and then sell one offer to one avatar14:15 - Volume shall set you free15:13 - Outsource client acquisition15:55 - The amount of work and sacrifice to get there is far more than you think22:30 - Stop being hung up about what YOU want to be selling24:10 - You are less important than your goal2 videos I reference: Relying on your network as the main source of business is a very bad idea (mathematical proof): https://www.youtube.com/watch?v=lIeu1Ec1x6QCritical Density Test https://youtu.be/g5Uqce4U7Bk
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA
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