Smudge co-founder Toby Vincent explains why developing a deep level of care and understanding for users is an important step towards getting great outcomes with technology.

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Developing Care and Understanding: www.smudge.com/our-approach/developing-care-and-understanding/

David and Tom Kelley, Creative Confidence: www.creativeconfidence.com

Jan Chipchase, The Field Study Handbook: www.thefieldstudyhandbook.com

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