Smudge co-founder Toby Vincent unpacks the need for simplicity when solving problems with technology. It takes effort and intentionality to design with simplicity but it’s worth it, both for creators and end users.

Visit our website: www.smudge.com

Visit the Smudge store: store.smudge.com

Follow us on LinkedIn: www.linkedin.com/company/smudge-apps/

Download Balance book on Apple Books: apple.co/36U8gun

Download Balance book as an ePub: bit.ly/3Br4jvj

The Search for Simplicity: www.smudge.com/our-approach/the-search-for-simplicity/

Dieter Rams’ 10 principles for good design: bit.ly/3eNhVaq

Artwork by Make Collective: www.make.nz