It's important to leverage the lead generation platforms to the fullest. Webinar is an important lead generation medium for both B2B and B2C marketers. We discussed the nitty gritty of the content marketing with webinar and other platforms with Fiona Stevens, Head of Marketing at Loyaltylion. 

Highlights of the talk: * How do you reach out to your audience as a B2B e-commerce brand? * What does it mean to use personalized content? * One thing that matters in the SaaS marketing world * Webinar as a source of lead generation

Listen in to this insightful conversation or catch the full video/blog here- https://bit.ly/2VSv2R2