Happy Holidays from the Evidence-Based Marketer! In this week's episode, we take a look back, at one of our most popular episodes, A Look Back at the History of Holiday Marketing, for a deep dive into the history of Christmas, and the various marketing strategies that have influenced the way we experience the holiday season.

Black Friday, Super Saturday, Cyber Monday…the holiday season is a bonanza for marketers. But how did we get here? Puritans once fined people 5 shillings for celebrating Christmas. Now U.S. consumers spend $800 trillion annually on presents. We’ll look at some of the watershed moments that have helped create the way we’ve commercialized the holidays—from store window displays to Coca Cola’s co-opting Santa to sell soda to children, Montgomery Ward creating Rudolph the red-nosed reindeer to drive sales, Franksgiving, and much, much more.

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