The holidays are just around the corner. Each year, when November and December come along, something changes, and we give in to our urge to accumulate and hoard stuff. It's like our sensibility goes into deep hibernation. If you're not the one buying, you're the one selling - or, at least, tempting people to buy what you have to offer. What's funny is that when everything subsides, we're all left wondering whether we've been misled and why we have made certain purchase decisions. In today's episode, I take on the common question of why some companies engage in false advertising and how they seem to keep getting away with it.

Links

https://theponderlab.medium.com

https://www.youtube.com/watch?v=hDX7xYKDOlo

https://www.theponderlab.com

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Show notes

Pondered Bytes is hosted and edited by Ilsmarie Presilia.

Music is "waveform" by Emescii and "Neuron Parking" by Pelayo from Unminus.

Brought to you by The Ponder Lab.

The Ponder Lab is a Netherlands based Brand Consultancy Studio that specialises in closing the gaps between businesses and their clients. It does so by offering services such as Strategy, Design & Development to elevate brands in an era where strong identities matter the most.