Luke Szyrmer is a B2B technical product manager. He’s a Lean Startup community activist with Lean Startup Circle London, Europe’s largest Lean Startup meetup. He’s the bestselling author of #1 bestseller Launch Tomorrow. He also mentors early stage tech founders.

Ian & Luke discuss:- * Reasons why companies fail * Idea validation * Testing/Engaging with the market * When to kill a project * Validation/experiment cards * Buying personas * Company culture * Pivot or persevere

Check out Luke's blog launchtomorrow.com Books mentioned

https://www.gitbook.com/book/trikro/the-real-startup-book/details

https://leanpub.com/YourFirstStartupExperiment

Experiment template

http://www.kromatic.com/downloads/experiment-herder-template

Other experiment templates:

http://blog.strategyzer.com/posts/2015/3/5/validate-your-ideas-with-the-test-card

http://blog.strategyzer.com/posts/2015/3/9/capture-customer-insights-and-actions-with-the-learning-card