“Brand is the bridge between how much your product costs and how much your customer is willing to pay.” 

But what if you could measure that “bridge” objectively? In this episode, Richard and Taylor talk about Taylor’s controversial new formula for quantifying the value of your brand.

Then, Richard has a conversation with Jules Vertrees, CTC client and founder of Verve Culture, a brand that sources beautiful home goods & gourmet foods from artisans around the world. 

Show Notes:

• Taylor’s tweet on quantifying brand: https://bit.ly/3nBGQVu

21 Antifragile Tactics Podcast: https://bit.ly/3zht5Om * Check out Verve Culture here: https://verveculture.com/ * The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.