Marketing Residency with Jan Rossi: Recent Episodes
Jan Rossi
Marketing methods for online and offline success by Jan Rossi - 14 year successful retail business owner, website designer and social media marketer for small to mid-sized businesses. Marketing Residency offers marketing strategies, tips and ideas you can implement for your retail business today. Episodes are between 1 and 8 minutes in length. This is not just news curated from google alert emails. Nor is it a list of tools you can use.
Presenting fresh and actionable information that works today - not based on data from 3 years ago. Times change fast! Listen in (almost) daily. I try to update the podcasts each day between 3 and 6 PM.
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Visit my website at JanRossi.com
LISTEN IN (almost) DAILY for actionable tips and creative marketing strategies that propel your business to success! You do have to implement these ideas. Now go show off in your marketing department and make stuff happen!
Listen in! Good tips to keep you and your business safe. Do not click on any link you are looking at - if you give up your name and password - it's game over! Be careful out there. (NYPD Blue reference - yes, I am old! lol) More later!
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Lots of gems in this podcast. Listen in! Implement something today. Remember to make BING map profiles for all your accounts too! They are no longer pulling from YELP. You must make an Apple Map area. Your competitors might not do this just leaning on the Google Maps. Not you! You listen to Marketing Residency with Jan Rossi and you are getting them way more exposure! Nice job! More soon from Jan Rossi.
Music credit from FreeSound.org website:
Election Time, Funky Brass Instrumentals for Podcasts and Quiz Games - by Kjartan Abel.
Visit https://kjartan-abel.com/library to find free music for your next project.
This work is licensed under the following: CC BY-SA 4.0 Attribution-ShareAlike 4.0 International.
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Talking today about having that Spring hopefulness in your feed with your messaging and graphics. Check on your neighbors and comment on their fun activities. This helps you get local eyeballs on your business too - but only if you are not spammy. Contribute a good, well thought-out comment. Listen in ! More from Jan Rossi soon.
Also, now that Google Podcasts is dead, what podcast app are you using? I would love to know - add your recommendation in the comments. Thanks! Jan
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The amount of FB scams through Direct Messaging (DM) on Facebook is increasing. Just Report and Delete them. Do not panic. Do not waste time emailing Facebook. Do not take down anything on your page. Just clear out these timewasters. Having a Social Media Manager helps protect you from these obnoxious activities. Warning! You are in Violation! Forgettaboutit! Listen in to Jan Rossi. Have you found anew podcast app to listen to these sessions? I am finally aligning with a new app. So osorry to see Google Podcasts go away. Oh well - onward!
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Be careful of vendors that want to work with you that know nothing of their medium. This recently happened to one of my clients. The franchise owner was pushing a company that had no experience in their field - it was obvious. So now their credibility with us has gone down. We avoided aligning ourselves with someone who was going to most likely farm out our work to foreign entities all while telling us they were doing the work. Nope! Check out these businesses. Poor writing, typos, wandering subject matter - these are the signs. Stay away! More marketing tips from Jan Rossi again soon. Happy New Year! Hope it's the best for your company.
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This is a great tip to help our retail area maintain great flow and assistance to customers if your employees are busy with others or as a quick point of purchase option. Move things around in your store. Help your customers by curating small bins with "Store Favorites under $20" or "Great finds from $21 - $35" - great a gift for your favorite neighbor with a pet! People have limited time .Help them find something fast.
Listen in to Jan Rossi of Marketing Residency. More tips to come!
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Without the online customer service assistance using Google Ads is more difficult than you think. They shut you down for no reason. It's like "if you can survive all our shenanigans for blocking your ad run, I guess we'll let you run some ads" - well, that's what runs through my head. Have Advil and loads of patience handy. Don't be discouraged though, Google Ads and Facebook, Instagram ads are great for your business. Just watch the budgets and if things are not running well, turn it off and start over! Good luck - but don't be scared to use these great marketing tools. The link goes to my ACAST channel as my website is temporarily down for some big changes. Keep moving forward marketers - try new things!
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I'm back! Hello again! New things instore for this Marketing Residency Podcast. I will be linking directly to the podcast on Acast. https://shows.acast.com/marketing-residency-with-jan-rossi especially with Google Podcasts shutting down in 2024.
Fall thoughts, a focus on one of my clients who just came back from a trade show and tons of new items are heading to the store! Lots of new inventory. I will be busy!
Thanks for continuing to follow.
More again soon! - Jan
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Here's an example of a garden center reaching out to me to help show me how to trim my plant! It got lots of engagement. AND I made sure to buy something from them specifically due to their targeted efforts. Marketing - it works! Sorry for the long delay between episodes - I've had some visitors to the shore and I'm having way too much fun. No worries - back to the microphone in June 2023!
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Have you analyzed your prices and margins lately? You may be leaving some profit by not bundling. People love a deal! Bundle items to make more money. Listen in and check your prices too! The higher price is one single purchase. Buy 2 @ ? Buy 3 @ ? People love this and will often buy one for themselves. Do it! Make more profit and stay in business.
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Donations should be capped and tracked! It's nice to support local causes for great good will in the community. Some do's and don'ts with donating as well. Listen in to Jan Rossi and learn how to handle your donations. Thanks for listening! ♫
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A good story about why it's important to keep your hours accurate EVERY DAY! Listen in ♫ to Jan Rossi of Marketing Residency. I give you marketing tips and ideas so you stay in business and thrive! More at JanRossi.com
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Right in front you a vendor might be displaying a QR code on their packaging. That's an attempt to get your customers to bypass your retail store and buy direct from them. Are you paying attention? What to do? Listen in to this short podcast (3:59) and learn how to spot and it kill this practice off! Good luck! A bit of business consulting today from Jan Rossi of Marketing Residency! More tomorrow - or later - lol!
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Post in advance of events, days off, special things going on - give your audience time to fit you into their busy schedule. Everyone as their errand runs mapped out - just get in their schedule with advance notice. Don’t post - you are closing early - no need. Especially when you only have 34 followers and they are not regulars - . BUT in that case I would change my voice email greeting if you have a special phone number for the business. AND I would change my hours open to reflect your shorter hours on Google Maps. There is nothing more frustrating than seeing a store is OPEN on their google profile and then when you go there they are closed! Make sure to change your hours back the next day.
All this is just good communications practices between you and your fans. The businesses that communicate the best - get more sales because people can feel comfortable your information is correct. Beat out the competition by just keeping your information updated!
What a concept.
For more see JanRossi.com
Happy St. Patty's Day! I hope all your marketing efforts pay off with big profits this weekend. Many bars are offerring shuttles to keep people interested in moving from one place to another - great ideas out there. Knock off early and join in the fun. Listen in for more tips. Thanks for listening! ♫ Jan Rossi of Marketing Residency. JanRossi.com
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Work on those videos! Use all the tools you can to make a smart and fun video clip for your business! Listen in ♫ with Jan Rossi of Marketing Residency.
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Just doing a little bit of advertising helps your brand tremendously. Stop spinning your wheels just posting. Show it to new folks. Listen in to Marketing Residency by Jan Rossi today. More at JanRossi.com
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In January 2023 it's a good idea to refresh your content strategy and keywords. Don't forge to use Google Trends! I've decided to focus a it on Youtube in 2021 so I made a video based on this podcast and you can find it here. Not all podcasts will have videos as it is time consuming. So catch me here on your favorite podcast player or head to YouTube and find my channel here: https://www.youtube.com/c/janrossi
It's slow going, but we must move forward with new ways to connect to our customers! Good luck with all your platforms in 2023. More at JanRossi.com
Ready for 2023? I am however I am taking some "slow" days as the end of 2022 was packed including me having co-hosting duties for a New Year's Eve Party! Gosh, that was fun! So let's but out in 2023. Listen in to an idea I have for you. Wishing you the BEST with all your marketing in 2023! -Jan
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Write it down in a safe spot. Use the cloud. Save your passwords, user names and ansers to security questions so you never get locked out of anything! This is important. Put in backup phone numbers (even a friends number if you don't have 2 phones) and backup email addresses. This is very helpful when you are locked out! More at JanRossi.com
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Ok here's the most obvious tip - put your phone umber on your image! When you are in the "mix" of hashtag results the pics with the images and a phone number get more action! There's more - listen in - more from Jan Rossi of Marketing Residency tomorrow! See more at https://JanRossi.com
The business that puts their phone number on their Instagram Feed wins! (If you are a business that heavily relies on call in to-go orders, etc)
I talk about the Netflix Documentary "Hey Pepsi, Where's My Jet?" Listen in! Good Marketing reminders for you in this fun story. Here's a link to more information on this subject: https://consequence.net/2022/10/pepsi-wheres-my-jet-trailer-netflix-documentary-watch/
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Remember your disclaimers, however make sure they are not too restrictive or people will not act on your offer. The public has been manipulated so much they are wary of advertising lures. Listen in to Ja Rossi of Marketing Residency ad hear how to do it right! More tomorrow! Thanks for listening. Go to JanRossi.com for more info.
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When customers want to buy from your business it's important to keep up on your prices. No longer can you state "it's supply chain issues" it just rings hollow. When you show them a lower number and charge a higher number that is very deceptive. Would you go back? I don't think so. Don't leave customers thinking you charge whatever you want. They will not do business with you again. Be a good business owner and be genuine in all aspects of your business. Listen in! More from Jan Rossi of Marketing Residency this weekend. ♫ Have a great day- be profitable!
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Desperate marketing folks are sending daily emails and we are all so over it. What else can you do to keep fans shopping with you? Another marketing idea from Jan Rossi of Marketing Residency. Thanks for listening in - wherever you listen - Google Podcasts, iTunes, Amazon.
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More information from Jan Rossi on sharing reviews on your social channels! It's so easy - put them on rotation! More tomorrow!
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Share those reviews! Listen in ♫ more from Jan Rossi of Marketing Residency tomorrow.
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Ever have someone post right after you made a great post that had potential? I'll tell you what happens. Try to avoid stepping on each other with posts. More from Jan Rossi of Marketing Residency tomorrow! Find me at JanRossi.com
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The words you chose in social posts, press releases, descriptions on line and even your Google Business Profile are intentional. Find out why. Listen in to Ja Rossi of Marketing Residency.
I will be broadcasting more frequently this fall 2022. Stay tuned!
For more info go to JanRossi.com
All the connections you make via networking will pay off! Listen in. A bit of an inspirational podcast today. More from Jan Rossi tomorrow Thanks for listening in. ♫
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Be careful knowing your terms of service. My fun graphic image (which is considered "gimmicky") was rejected by this platform. Listen in to find out who wants this off their platform. More from Jan Rossi at JanRossi.com Thanks for listening to Marketing Residency.
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Nobody wants any correspondence from their managers on holidays. Nothing. Nada. Zippo the clown! If you want to work - that's fine - but do not send any information to your staff until the day after a national holiday. Respect their time off. Listen in to Jan Rossi of Marketing Residency now! Part 2 coming up too - I think you can guess what that one is about! Enjoy the rest of this short week.
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Thanks Google! Don't forget to load up photos on your Google Business Profile page - it matters!
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Listening to your entire staff is a best practice. Sometimes there is a key member of your organization that knows this new project you are working on will be a fail unless something is corrected. How do you get those folks to contribute? A good leader knows how to find those voices. Listen in to Jan Rossi of Marketing Residency. Today is Part1, Part 2 is a good story of how this is so important.
https://JanRossi.com
Be careful handing out your brochures near your competitors parking lot! Listen in - also - how to politely tell the "Karen's" out there that your hours are as posted. Ha! Enjoy!
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There is data all around us. Are you using it to help you with your content goals? You should be. Listen in. Find more great marketing advice from Jan Rossi at JanRossi.com - more tomorrow from Marketing Residency!
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What is your risk level? As a business person you have to take certain risks or you don't really achieve the level of success you've dreamed about. Consider who you surround yourself with - do they try and talk you out of things? Are they really someone you should be listening to? Listen in - more from Jan Rossi of Marketing Residency tomorrow!
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With employees coming in and out of jobs your address is more important than ever! A delivery person needs to know your UNIT No. on all delivery invoices. Many stores with the same address? Make sure that unit no. is on there or valuable inventory will be marked as "delivered" to a wrong address and it will be your fault! Go back and re-address all those decisions you made when you first opened up. Are they all correct? Fix your address on all social platforms, billing and delivery invoices with vendors and of course your website. Make it match! It's the best way for your goods to get to you safely.
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Learn how to size up your retail customers with their greetings. They might just show passive aggressive tendencies in retaliating in a review section. Be patient, explain things and definitely keep your strength and cool. Don't let a quiet person in your retail store attack you behind the keyboard later. People throw off weird vibes sometimes and your ability to match their energy just might fail. Be up front and make sure you keep your cool. Listen in. Good thoughts by Jan Rossi of Marketing Residency.
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More new changes with Google Business Profile (GPB) you can choose the button "not helpful" in the review area! Awesome! Now those whiney what-are-yo-talking-about type reviews will get buried if they (Google) don't choose to remove it. Good to know! Stick with Jan Rossi of Marketing Residency for quick tips and ideas. No long boring podcasts with fluff - just the good stuff. Have a great day.
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Keep ownership of your platforms with you - don't give up ADMIN status. And hire 3rd party folks you trust - if not - your passwrods might be changed! Listen in to this important podcast episode. It's a good reminder to keep up on passwords and have a solid "plan B" way to get into your accounts if you get hijacked! This is important.
More at https://JanRossi.com
Think you might get more customers with a 24/7 hour service situation? Give it a try. Listen in -
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Get ready! Across the United States the Bans on Plastic Shopping Bags has begun! Do you provide a nice reusable bag for your clients? Is it branded? Website on there? It's a nice reflection of your business to have a bag that people use not just in your store but in other stores! I have recycled bags from Colorado that I am using in New Jersey! While that store is not here yet - it might be soon. Pay attention to what's happening around you and beat your competitors to this easy marketing strategy. Keep your brand name in front of everyone!
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In this re-broadcast I cover the importance of keywording your images on the website so that they are found in search. Many people search on images - you won't show up if there are no words to connected you with those search results. It's a good lesson to repeat! Thanks for listening on Google Podcasts, Spotify, iTunes and Amazon. I appreciate the increase in listeners! Keep moving forward in your marketing efforts.
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Try to stay away from unusually gigantic letter in your over images. Images are meant for mostly images and a logo or two, but if you are filling up your cover photos with all words - it does not look good. You are trying too hard. Add more benefits and small tag lines and great photographic shots of your goods and services. Large logos scream desperation and an uncreative mind. AND the largeness of those image letters is too far from the words I am reading in your posts - it's a visual disconnect. Don't do it. Bring in a marketing person to help or a graphic designer. Don't try to do everything yourself! More from Jan Rossi of Marketing Residency tomorrow.
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The reason a pet store did not make on of the top three positions in Google Business Profile is because there were 2 fake listings taking up space as they used the PetSmart address. No descriptions, no reviews - just a brand with items at PetSmart and they made up fictitious businesses and used the PetSmart address. Nope. Nope. Nope. You are a brand with products IN the store. By clearing these two fake listings away - a local pet store finally gets position number 3 in the Tri-Pack with Google business Profile! Soon it will be position 1! A ha! Always be on the lookout for "things that do not seem correct" and then FLAG them to get out of your way. A good marketer is always looking at the big picture. Listen in - more tomorrow!
JanRossi.com
Good advice for new retail folks that are just "wishing and hoping" things will pick up. If you build it - they won't come unless you market your business!
A great story of how to improve and finally let folks know you exist!
More from Jan Rossi at JanRossi,com
Not sure what to post? Need an idea? Share reviews. Put them directly on your timeline so they are seen in your Facebook feed. Plus more tips form marketer Jan Rossi. Have a great weekend!
Find more at https://JanRossi.com
It's super important to check that your Apple Maps feed is correct. If not - look at your listing on YELP. It pulls from there. You can now review a business on Apple Maps too. Pay attention to all these social spaces. Wrong information can be pulled into other directories if the info is not correct on Yelp.
More with Marketing Residency tomorrow!
I am on Spotify, Google Podcasts, Amazon Music and Amazon Flash briefings. A few good marketing tips to carry you through the day - from Jan Rossi!
Be the cheerleader. Get excitement back into your work and your work environment. If your fearless leader is not feeling it - you take over - and move the group forward. Be the change leader (ha! funny mantra). Make your day awesome by actually participating. Everyone wants to have fun at work - you be the catalyst!
More at JanRossi.com
In this 3rd Session of the Audio Prompt Business Journal we discover our Customers Traits and Habits! Attract more of your ideal customer. This is a fun and easy exercise. I also included a little bit about Market Analysis - easy and very revealing. Start filling out this information on your "Customer Overview" sheet. I love this section as many people think they know their customers, but they are overlooking important things that really define the folks that love your business.
Remember, you want to find more of these exact people!
Find more marketing information from Jan Rossi of Marketing Residency at JanRossi.com
Listen in to this first installment of the Audio Prompt Business Journal.
Write down your Vision / Mission after you have listened to this episode. It will give you insight, ideas and more.
Now - it's your turn! Fill out that First Vision / Mission page of your Audio Prompt Business Journal.
I'm Jan Rossi, past corporate sale rep, past retail Day Spa owner, current marketing, website, podcast and course creator. I'm your Marketing Coach and business strategist friend. Lets keep more of our money with profits! It starts with a good business plan.
My website: https://JanRossi.com
Just q quick reminder to carry out some massive bulk deleting with your gmail or outlook areas. A sorted set of files helps you be more creative. Don't get bogged down search for important images, content. etc. It's Friday - let's reduce the number of dead emails in your way!
More at JanRossi.com
Here is something new from Jan of Marketing Residency. Throughout the month of February I will help you consider one of of 8 topics to design your Audio Prompt Business Journal. Listen in for more details.
On separate sheets of paper write these headings:
Vision / Mission
Customer Overview
Risk - Expenses
Marketing Plan - Advertising & Promotions
Employee or Freelancer Plan
Pricing
New Revenue Ideas
Other - Maintenance - Upgrades Improvements
This podcast the Intro Segment (1) and then at the end we'll have a Wrap up Segment (10)
These sessions will happen in the month of February! Stay in touch and set up your business plan for 2022 with this fun Audio Business Journal prompting with Marketing Residency.
This will be fun and revealing! To your success in 2022! - Jan
Hold up on buying too many domains. Just find the right one for your application. Main website - take some time and get the right one. Worried a competitor might make one similar? Buy that one too - but just those two. Later on you can buy another one for a radio ad or something special. But don't buy 10 at a time! This will hurt you one year form now when they all renew at full price! Yikes! You heard it here from me - Jan Rossi - go easy on springing for those domains.
Find more marketing information at https://JanRossi.com
People want to do business with you because they trust you. Be trustworthy. Are you ready for Valentines Day? Are you planning your marketing ideas and social media posts? Planners get out more information! Think 4 months ahead if possible - better yet - write a marketing plan for 2022 and use it!
More at JanRossi.com
More Episodes this week - I will make more time for the podcast!
:-)
There's a 7 day hold now on New User access to your Google Business Profile! Good news! Listen in.
Find more at https://JanRossi.com
For Work From Home (WFH) enthusiasts this new magazine from Staples is a big hit. Great articles full of good content - not generalizations. You can request a hardcopy be sent to your home instead of reading it online (I like to read in the morning with my coffee at the kitchen table) - Take a look. Very good ideas, lovely graphics and interesting info from the Staples Work Life Magazine team.
Go to their link: Staplesworklifemag.com and it will redirect you into the Staples site.
Oh you wanted more marketing info today? here ---> JanRossi.com
no show notes today!
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Watch out using Acronyms in your sales copy or post copy. Not everyone shortens words. Be clear with your messaging. Just a quick reminder from Jan today. Have a great weekend and stay warm.
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Tighten up your signatures on email It's time! Things change. Happy New Year to all! Double check every link.
See more at https://JanRossi.com
Please tighten up the way Gift Certificates are sold and tracked in your small business. Oh, you don't track them? How do you know if there is fraud occurring? Who sold each gift certificate? How is it tracked? Do you know how many are outstanding? It's important. This is a big ripoff area that is easy to recreate. Tighten it up! Protect that bottom line! More from Jan Rossi at JanRossi.com Thank you for listening to Marketing Residency - more tomorrow.
I'm working on something special for the New Year. Stay in touch! Subscribe!
If you'd like to review that would be great - but no problem if you just enjoy listening.
Some people might be far away and want to buy something over the phone so that their family member can pick it up. This is a great option. Consider it as another way to satisfy a customer sales request. Listen in! More from Jan Rossi of Marketing Residency tomorrow! Merry Christmas - enjoy the holiday.
See more great marketing ideas on my blog at https://JanRossi.com/blog
The new Google Business Profile Manager has more than a few bugs. Let them work it out. But just rest assured you aren't the only one with issues. Just keep posting (Finding Nemo - lol) YES! We are getting great traffic with our posting methods, etc. Are you? Keep up on it!
More from Jan Rossi of Marketing Residency coming up this week.
Go to https://JanRossi.com for more great marketing tips you can implement today.
Evidently during my move to NJ FB made a "quiet" change and removed the 20% rule of text on ad images. Good to know! Thought I might share in case you've been sweating over this old rule. Groups are good! That will made advertising quicker.... maybe FB thought it was hindering them from grabbing more visa money from you sooner. Don't freak out over text now. But they DO say that if you stay within the 20% "old rule" you will fair better. Ok - good to know - sharing!
More from Jan Rossi from Marketing Residency tomorrow!
Don't fall into the trap of following others with your marketing ideas. Come up with something fresh, originals and fun too! Listen in to a playfull way to interact with your customers this season. More from Jan Rossi of Marketing Residency tomorrow!
Find other great marketing ideas and tips at JanRossi.com
This is a rebroadcast of one of my popular subjects - how to promote your podcast with a guest! It's a great idea to grab their followers on to your page. Listen in - great advice. What a great way to combine like-minded listeners. More from Jan Rossi of Marketing Residency tomorrow.
Buy buttons! -Get these links everywhere so if folks want to buy they don't have to search for a buy button.
Be sure to add a quick update on your Google post area. Use the events page too. This will help during high traffic days lile Cyber Monday! Listen in to more of Jan Rossi's Marketing Residency podcasts by finding it on Google Podcasts. More tomorrow from Jan Rossi. - JanRossi.com
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When a large national brand quits social that is making a huge statement! Other people and brands may follow. The information revealed about the manipulation of young teens on the FB and Instagram platforms is very troubling. Where are you going to spend your ad dollars? Does it change your strategy?
Happy Thanksgiving to all!
More from Jan at https://JanRossi.com
Give people lots of options for sharing. Sometimes you just want to share a particular blog post to one person. Add that SMS button (I use AddThis.com) and give folks the option to share directly! Look at my example on https://JanRossi.com - They slide in on the left on desktop and sit on the bottom on your mobile. Make things easy for people to engage with you! Go to a single blog post to view the share buttons.
[Using my best imitation Anchor Man News music from freesound.org of course ! lol]
The Google Business Profile Listing for your business is very important. It shows up before any of the organic search results for you and your competitors. the businesses that pay attention to it get the most leads. Other businesses still obsessed with their like metrics (so 6 years ago) will find they are out in the cold. They have no idea how much business they lost due to ignoring their profile. But that's not you smart business owner because you are listening and following Jan Rossi! More tomorrow - great episodes all week. Go to https://JanRossi.com for ore great marketing information!
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Make sure your words come through correctly with Google Search! It good mean the difference if your Google Reviews area. More from Jan Rossi of Marketing Residency tomorrow!
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
- Google My Business is now Google Business Profile. Talking about this change.
- Talking about Shopping Local for the Holidays
- Send people to your Website. Watermark those Photos
- Inventory good? Let folks know so they are not disappointed.
- Don't advertise something you DO NOT HAVE. Major trust problem with folks there.
- Adjust your social posts to tell the your exact inventory status. Be Genuine! Be Transparent!
That is all for today. Grab my Free Cheat Sheet to help you set up Offers on Google Business Profile. It's 4th Quarter! Get out there!
Here's the link -------> https://bit.ly/OfferGMB
No time for show notes! Just listen in! ♫
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Use the photo section of your Google My Business listing to add Zillow reviews! Make it happen. Be creative. Another great marketing tip from Jan Rossi of Marketing Residency.
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Here's a link to that article if you'd like to read it in full. PIVOT! Change tactics! Keep your company solvent and keep innovating. Great story - here's the link on the Farmer's Insurance page: https://www.farmers.com/learn/real-stories/company-switches-to-making-ppe/
More marketing tips from Jan tomorrow. See my blog on the website here: https://JanRossi.com
Audio is hot! Facebook is now allowing you to have special AUDIO ROOMS in your Facebook groups! This feature comes in super hot as the Facebook overlords have decided to turn this feature ON in your group right away. Not so fast there cowboy. Going rogue on us. To keep control turn this feature to Moderator and Admin only for now. You can decide later on how you will use this new feature. Glad you are listening to Jan Rossi at Marketing Residency? Me too. Stay tuned for more tomorrow.
Great marketing information for business owners on my website at https://JanRossi.com
Great photos can bring in great customers! If you are stuck in a rut and need suggestions - I cover 5 great ideas here and another 5 for a total of 10 are listed in my blog post on my website here ----> https://www.janrossi.com/blog/photos-add-to-Google-My-Business-Listing
Need help setting up your OFFER area on Google My Business? Just use my handy Free Cheat Sheet to gather all the information before you post the offer - it's good to be organized. Here's the link for that one too - https://bit.ly/OfferGMB
More tomorrow - subscribe and stay informed with Jan Rossi
People have developed new healthy habits while staying at home more often. Before you try and convince them to follow you going forward, what can you do to help support the healthy habits they have already put into place? Does this mean more veggie options at your restaurant? Does this mean encouraging more walking and exercise habits and can you position your product to help with this area? A good bit of research that's important to pay attention to - more from Jan Rossi tomorrow.
Go to my website a JanRossi.com and listen to my audio freebie to help you position your Google My Business Cover photo perfectly every time!
https://JanRossi.com
How to add a bit of October to your email subject lines. Creativity helps with the open rates. Take time to have some fun with it. More from Jan Rossi of Marketing Residency tomorrow.
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Add cool October / Fall / Halloween inspired bits to your business and your marketing. Extra fun effort during this seasonal time is perfect to get attention to your business. Make people seek out your place with the cool new "Witch's Brew" instead of JUST a cup of coffee for instance.
This lovely graphic of the "Witch's Brew" I grabbed from Etsy and sticker maker Ashleysmade. The link to her shop and this decal is here:
https://www.etsy.com/listing/1052944586/witches-brew-starbucks-inspired-decal
Having friends over for coffee? Make it festive!
Halloween is a fun time for kids and it brings joy to many seeing everyone have fun. Don't forget about community good will! Join in! Promote! Listen in to this Marketing Residency podcast by Jan Rossi - more tomorrow! JanRossi.com
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It's a marketing opportunity to try and get those holiday sales now. People want to support local. Help them do it by actually asking for that gift certificate sale today - not just 4 days before Christmas. More money now - better profits all around. More from Jan Rossi of Marketing Residency tomorrow!
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It's important you keep up the messaging now. If you just pop on to push Christmas items - that's a problem! Be real! But don't just pretend to care about your customers - you really do have to care about them. One way to do this is to keep them in formed. More from Jan Rossi of Marketing Residency tomorrow! Stay tuned.
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It's a shame how many businesses only have one category for their listing. Add more information and give Google the chance to have our business show up in more search results. More from Jan Rossi of Marketing Residency tomorrow,
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When FB literally is flat out dead for 6 hours you start to question using it to connect with your customers. Take a look at LinkedIn and Pinterest! Maybe it's time to loosen those ties to Faceook. Listen in to the podcast with Jan Rossi of Marketing Residency! This podcast is also on Google Podcasts. Listen wherever you are connected to podcasts.
Ready to spend time OFF for Facebook? I suggest you tighten up your Google My Business listing. Why not make a great OFFER to people who see your listing. Know what has to be in that offer? No? Well, then step over to my website and download my FREE Google My Business Cheat Sheet. The direct link to grab this offer is here: https://bit.ly/OfferGMB
Or if you'd like to check out my informative website on all things online marketing - go here: httsps://JanRossi.com (the offer link is in the navigation bar!)
Instagram is giving us a cool new map feature. Similar to the Google My Business area this will allow your business to show up on a map feature. There are 2 things you must do if you want to get seen in this new Instagram area. Go to the blog post here and watch my tiny video on how to put your category into Instagram. https://www.janrossi.com/blog/Maps-Feature-Instagram-Similar-GMB-(New-2021)
I've got this pinned on Pinterest too. I've re-discovered this platform. You can pin it onto your boards and save it for later reading here ---> https://www.pinterest.com/pin/138274651050443743/
I changed my podcast image and it is more like me now! I do try to make this daily but it doesn't always happen. So there you go! Hope you like it! Refresh those old videos if you have a training course. Just a few words about this subject. Enjoy the lovely fall weather! More from Jan Rossi of Marketing Residency tomorrow.
Ready to spend time on a very important platform? I suggest you tighten up your Google My Business listing. Why not make a great OFFER to people who see your listing. Know what has to be in that offer? No? Well, then step over to my website and download my FREE Google My Business Cheat Sheet. The direct link to grab this offer is here: https://bit.ly/OfferGMB
Or if you'd like to check out my informative website on all things online marketing - go here: httsps://JanRossi.com (the offer link is in the navigation bar!)
It's time for a review on all your platforms! Is your information correct? Take a look. You'll be surprised about the things you thought you'd "fix later" and you never did! A quick tip from Jan Rossi of Marketing Residency.
One way to improve your Google My Business Listing is to make a great OFFER to people who see your listing. Know what has to be in that offer? No? Well, then step over to my website and download my FREE Google My Business Cheat Sheet. The direct link to grab this offer is here: https://bit.ly/OfferGMB
Or if you'd like to check out my informative website on all things online marketing - go here: httsps://JanRossi.com (the offer link is in the navigation bar!)
Tighten up those social profiles for epic leads and profits!
Pinterest Updates for 2021! Big thanks to Amy from Levee Road Studios for this information. I took her quick Pinterest refresher. Many thanks Amy. Here is her link so you can take the course too - https://leveeroadstudio.podia.com/ Now I've got to get going on Pinterest. It's probably going to be the best move I make for myself and my clients in the 4th quarter!. Fresh content!! :-) (go take Amy's course - it's FREE) - Jan from Marketing Residency
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Without knowing the outcome of your social media efforts, how can you proceed? Find out how to get access to your Google Search Console and Google Anayltics areas and see what landing pages are favored, what links are being followed and even look at the heat map to see were their cursor roams - yes that's a thing! Hope I have intrigued you. More from Jan Rossi of Marketing Residency tomorrow,
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If you are putting out too much content the repeated words might have the opposite effect for your fans. If they even think a robot is putting out your messages, they will unhook. Nobody wants to be constantly "sold too" when they themselves have a choice. Pay attention to your wording. Give me more information so I will gladly follow your link instead of hesitate and scroll past. A good social media marketer has the talent to actually GET PEOPLE to YOUR BUSINESS WEBSITE! That's the goal 90% of the time. Are you doing it? Your analytics will tell you!
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Get those Fall images ready marketers! Time to switch things out. Be relevant to your audience. More from Jan Rossi of Marketing Residency tomorrow.
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Embrace new online changes.It works!
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Is your website ready for people to start purchasing small or large Christmas gifts? Sometimes people spread out their purchases based on their paychecks and they start in the Summer months. Be prepared and get that Christmas Ideas page set up today. From Jan Rossi of Marketing Residency.
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Good tips on avoiding Groupon. It's a tad old school and follows you around for years - listen in. More from Jan Rossi of Marketing Residency this weekend.
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Having trouble coming up with Social Media Posts? Divide them into Past, Present and Future types. It all becomes clearer. More from Jan Rossi of Marketing Residency tomorrow.
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Vary those images on Instagram. Plates of food are ok - but I want to see happy people dining, I want to see gorgeous drink images with their names prominently displayed. Put some effort into your social media! Remember people are sorting with hashtags. How do I know what bar I am looking at when all the dang beers look the exact same? SHOW OFF YOUR BRAND. More from Jan Rossi of Marketing Residency tomorrow.
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Time to re-look at your outside photo shots! Make them better. Listen in! ♫ More from Jan Rossi of Marketing Residency tomorrow.
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Time to get your social media ready for 4th quarter! Listen n to Jan Rossi of Marketing Residency.
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Tighten up that ad spend money!
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Take a look at the ads your competitors are running. It's important to know. More from Jan Rossi of Marketing Residency tomorrow!
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Acknowledge your walk in customers or they will "let you know" how they feel with a bad review. Listen in! More from Jan Rossi of Marketing Residency tomorrow.
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A great reminder to make sure errant people do not change key information on your listings. Listen in to Jan Rossi of Marketing Residency.
NOW on Amazon through Audible (or Music) Link to Audible: https://www.amazon.com/item_name/dp/B08K593FSZ/
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It's a good idea to be grateful to people who support you and your business. Let's continue this practice of gratitude and mindfulness. More from Jan tomorrow!
I just added this podcast to the Amazon Music section which allows for podcasts. It should show up on Audible too. As the Flash Briefing area is limited, the new Amazon Music area is a good way to find this podcast in addition to Google Podcasts and Apple Podcasts. If I learn something different, I will let you know. Thanks for listening!
Don't just re-use your TikTok video on Instagram Reels. They will hold back your reach. Instagram would prefer you stay on their platform and not go to TikTok. Just recreate that TikTok using Instagram Reels choices - text, music, etc. More tomorrow!
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Watch out for those default selections Facebook sets up - they are usually not in your advantage. Listen in! More from Jan Rossi of Marketing Residency tomorrow.
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A little bit of information if the Alexa Flash Briefings go away you can "Ask Alexa to play Marketing Residency on Apple Podcasts" for instance and you'll still get this podcast. If you subscribe to Marketing Residency on the Google Podcast App - that's an easy way to listen in! You never know with Amazon. The ability to even FIND Flash Briefings on the Alexa app is very difficult. So it's been fading for a bit now. Many other Marketing podcasts are silenced. Mine came back with me sending a simple email. Perhaps they are weeding out folks that do not add content? Who knows? Let's stay in touch. Find me also at https://courses.JanRossi.com
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Don't forget to put the fees i for video creation for use with your social media. Some ads are just 15 seconds. Can you make a compelling ad in 15 seconds? Take a look at someone's past work. They should be able to show you their work on a minimum of 3 business accounts. Be diligent. Don't sign any contracts that you cannot unhook from if they are doing shoddy work. Go 90 days at a time maybe! More from Jan Rossi of Marketing Residency tomorrow!
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Are you targeting locals or people driving through? Maybe both? Work on targeting those Facebook ads. More from Jan Rossi of Marketing Residency tomorrow.
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There I said it! I bet you do this too. Listen in to Jan Rossi of Marketing Residency.
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A good give and take is a great way to stay in touch with others on social media. Don't forget to listen - this means FOLLOW and FOLLOW BACK. Check your Twitter and Instagram feeds to make sure you listen back. Now if someone questionable is following you - just block and be done with it! More from Jan Rossi of Marketing Residency tomorrow.
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Have a little fun. Bring your fans in on the joke. They will be curious and click through. I know I do! More from Jan Rossi of Marketing Residency tomorrow.
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This is important - so I felt it a good time to rebroadcast it as we are into summer and more folks are staying out later - maybe even after you are closed. What do they see in your window displays? (Sorry for my phone notifications - this was one of my early broadcasts.... ha!) More from Jan Rossi of Marketing Residency tomorrow.
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Fill in all the sections on Facebook. Provide all your best information using the Additional Information Tab on FB and win over new fans instantly - well, if they actually go to your profile! Listen in and learn something new. Be the social media manager that gives 120%! More from Jan Rossi of Marketing Residency tomorrow. Stay cool!
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Remember that as your fans age - your platform messages need to adjust. Pay attention and always go after new customers. Once a customer is committed to your business - they don't necessary see your ads any longer. The messages should be targeted to your new wave of fans. But you still have to innovate to keep them coming back! - More about that topic tomorrow from Jan Rossi of Marketing Residency.
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Join into your town's community events and help out - get exposure for your business! Listen in to Jan Rossi of Marketing Residency and add this great marketing idea to your business plan.
Listen in via Google Podcasts too: bit.ly/GooglePodMR
There is a way to get those great, real 5 tar reviews out of the hidden tab on Yelp. Listen in with Jan Rossi of Marketing Residency to find out how to fix this important issue!. Remember - iPhones lean on Yelp for their reviews - not Google. This is important!
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I was listening to my podcast yesterday about cautioning you to post link after link after link back to your website and I realived there is a missing piece to this scenario.
When business owners want you to simply just route everything to a blog post - again, everything - it strips away the power of having a very graphic solid image meme that will bring people into your message - this is normally what we do on social media. Just posting an image they purchased from Shutterfly and a link to learn more is really a problem now in 2021.
Why? What is the problem?
Listen in to this interesting take on social media posting now in 2021 by Jan Rossi of Marketing Residency.
Important information about keeping links and shorteners to a minimum on Facebook by Jan Rossi of Marketing Residency - listen in!
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Short Names and Call History - one is over with and the other is a new offer. Listen n to get the details with Jan Rossi of Marketing Residency today.
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Always double check that the bad review is legit! Listen in to marketer Jan Rossi - I'll help you figure out how to keep your business reviews in top shape! More tomorrow with Marketing Residency.
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Double up on that logo! Listen in to this easy hack to make it pop! More from Jan Rossi of Marketing Residency tomorrow.
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Liking how convenient and profitable the appointment scheduling system worked over the pandemic, one barber decided to stick with it! Bravo! Keep what's working and make that phone number a bit more prominent.
More from Jan Rossi of Marketing Residency tomorrow. Enjoy the day.
Another episode of Marketing Residency with Jan Rossi. Don't be afraid to try new things - bring in a social media manager if you can't figure it out! Just hire the right person!
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A few quick reasons why your Google My Business page is doing nothing for you with your marketing efforts. Listen in! More from Jan Rossi of Marketing Residency tomorrow.
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A quick reminder that a Social Media Marketer wears many hats! from Jan Rossi of Marketing Residency.
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As restaurant businesses re-open they are discovering that people are clamoring for their offerings. People have cooked enough! They have negotiated agreements between family members who argued for fried chicken versus hot cheesesteak sandwiches and they need a both a break and a delicious meal unlike one they can whip up themselves in 10 minutes. Can you make this happen? Are you ready to delight and inspire folks to get out and come back in?
Listen in for the remainder of the flash briefing. Don't forget you can listen in on Google Podcasts here as well.
This is Jan Rossi from Marketing Residency - Start to plan that comeback. More on this in the upcoming week. I have many more ideas on the way.
Make sure your post your audio transcript first on your own website before your Podcast Host takes your SEO juice. This works when you record in Audacity and then load it up yourself - you control when it goes up to the podcast site.
There are big SEO changes this month in May coming from Google. I will keep you informed and give you the SEO tips that make sense.
More from Jan Rossi tomorrow! Have a great end of the week. - Jan
It's time to inspire the staff - open the doors and make sure customers choose your business. Listen in to Jan Rossi of Marketing Residency. More tomorrow!
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I might have solved the hidden post problem with one of my accounts. Time will tell!
Also, apologies as I did not realize the dog barking from 10 blocks away was being picked up by my microphone. So you are not going crazy and your neighbor's dog is not to blame! lol Authentic. That's me.
Have a great remainder of the week! Jan Rossi of Marketing Residency.
Pay attention to your feed and do not post random silly things thinking it will increase your engagement. No. That's a bad, lazy practice. Listen in to Jan Rossi of Marketing Residency.
Find this podcast on Google Podcasts too!
Here is a rebroadcast of an important subject - Google PPC. some tips and good ideas worth sharing again. Thank you for listening. This is Jan Rossi with Marketing Residency. Have a great day - more tomorrow.
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Better check to see if you have this happening to your Facebook page. This is a sneaky way to hurt a business. Fix it! Listen in to Jan Rossi of Marketing Residency and learn something new today. I will update again when I hear back from Facebook Support too.
Look at the insights. If something is weird - fix it.
Great idea to do some special partner posts in FB - a great way to share the love! Listen in. Great marketers use ALL the tools! More from Jan Rossi tomorrow from Marketing Residency.
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Follow the research - take the dollar signs of your menus! Less is more. Pictures? No pictures? Listen in to Jan Rossi of Marketing Residency and now the ew GMBCapeMay.com - the new site will help you set up your Google My Business Page.
Thanks for listening! More tomorrow!
Jan :-)
Take a moment to get restorative sleep for ourselves AND help restore the EARTH! We got this. Focus on reducing your footprint on the earth and at the same time make restorative strides for your well being. Ask your fans! More tomorrow from Jan Rossi of Marketing Residency.
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Show your potential new customers and old fans that you are doing well with updated images online. Help them feel comfortable with doing business with you. More from Jan Rossi tomorrow. Have a great week! Take those pics!
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Taking the time to think about your hashtags and group audiences really helps when you want to launch a quick ad. It's something I should do more often to switch things up. You might consider this as a good maintenance activity for today as well. Have a great day. Make money and promote - if people can't find you - they can't do business with you! More from Jan Rossi of Marketing Residency tomorrow!
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Short Words used for voice commands should be added to your important keyword list. More audio searches mean that these words might be favored for increasing traffic. Pay attention to how people find you! More from Jan Rossi of Marketing Residency tomorrow!
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Are you images clear and exact in Google My Business? Make it easy for people to find you! Listen in just 1:44. More from Jan Rossi of Marketing Residency tomorrow!
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Reels is pretty fun and does produce action for your brand. Listen in and learn something about Reels. Just a bit over 2 minutes! These are easy marketing tips that will make a difference in your day. Just implement! More from Jan Rossi of Marketing Residency tomorrow!
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Groups now have the capability of having a 5 minute rule. Listen in to find out more! It will help your group be more civil to each other!
Try it!
Jan Rossi, Marketing Residency
If you see a profile all X'd out - it's that fancy font thing - it's no good if people can't read it!
More tomorrow from Jan Rossi of Marketing Residency.
Staying quiet during stressful times in your community is key. I'm talking specificlly about your business - your brand. Posting things personally is fine, but really hesitate to post anything with your brand unless you feel it will be understood. In times of high emotional stress, like this recent Boulder shooting, sometimes it is best for your brand to stay silent. It's your call of course - but really hesitate to jump into conversations with your business account.
More about marketing from Jan Rossi tomorrow. Stay tuned.
What does your company navigation look like on your cell phone? Are customers seeing your "home" button on top? Why? Think about it and listen to Marketing Residency now!
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Happy St. Patty's Day! lol. More tomorrow from Jan Rossi of Marketing Residency.
Listen on Google Podcasts: https://bit.ly/PodcastMR
Have you ever seen a very long Facebook post or ad? It’s a new trend on Facebook and it is catching on. A great supporting visual is key. A great caption is important as well.
It's time to step it up and post a longform piece on Facebook. Listen in!
More tomorrow from Jan Rossi of Marketing Residency. Now on Stitcher, iTunes, and Spotify as well as Amazon Flash Briefings and Google Podcasts. Thanks for your support!
Why do I get so excited to get a code from Google? It means another Google My Business listing is going LIVE! Listen in - more about marketing from Jan Rossi tomorrow!
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This is a repeat - been a super busy week. Still good info. Listen in!
Something fresh tomorrow!
Jan Rossi - Marketing Residency
(and my old music! )
A bit of information on using Reelz on Instagram. Listen in!
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Make great changes using real data and climb to the top of search results. Google My Business is giving us way better tools. Use them or fall to the bottom of the pack (translated - wind up on page 5) Listen in! Great info again from Jan Rossi of Marketing Residency.
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Help your customers enjoy their spring break. Everyone needs a good break away from screens. Help them with your products and services. Position your business as a solution for a great spring break idea. More from Jan Rossi of Marketing Residency tomorrow!
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This is important! Unhook your business bank account from all auto pay. Pay attention to what is happening in Texas with these outrageous bills. Auto pay folks have all their money drained from their accounts. Do not let this happen to you. It's the warning to the rest of us! Listen in. Good business advice today.More from Jan Rossi of Marketing Residency tomorrow.
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Your online marketing creates the attention to your business. If you aren't there - your customers forget you! They will go to the place that is advertising. They sometimes assume you went out of business. True! Stay in front of their eyeballs with postings, stories, advertising and connecting with other business pages. Listen in! Be there! More from Jan Rossi of Marketing Residency tomorrow.
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More infomation about the podcast yesterday. More from Jan Rossi of Marketing Residency tomorrow!
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Bring new customers into your retail busness by fnding them online and being vocal in the community. by Jan Rossi of Marketing Residency.
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If you gave your correct Birthday on Facebook already - you cannot change it! Listen in to Marketing Residency with Jan Rossi now!
Find this on Google Podcasts, Amazon Alexa Flash Briefings, Spotify and more!
An easy to follow marketing guide on promoting your podcast with guests. Cross promote! Listen in! More from Jan Rossi of Marketing Residency on Monday.
Try and maximize your internal memory so that working on graphics is never maxing out your computer's power. Time to visit the repair shop for a virus check, upgrades and add more memory! Do it - thank me later! Happy computing with all the power possible in your tools. Make it easier - and faster! Jan Rossi, Marketing Residency. #techtalk for today.
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A new account mysteriously does not show on the Google Map grid, yet they have a nice page with reviews. What's the answer? A recent move! They most liely never reverified. A simple fix. Listen in to Jan Rossi of Marketing Residency now. More tomorrow!
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Check out your top competitors. Are they using keywords in ads you might want to use as well? Put it in your descriptions and other meta tag areas of your website. Be clever - make sure your client's online presence shows up as many times as possible! Win at marketing. Keep listening to Jan Rossi of Marketing Residency!
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
All good things come to an end - so is the way of the "stories" section on Facebook. Probably a good idea as there are 2 different stories areas and folks were a little confused - until the new design change and they hid it. Go in there and try to reuse your content!
More from Jan Rossi tomorrow. Stay tuned.
Staggering your posts and pics on GMB makes a diffrence. Find out why this is important by listening to this short podcast just (2:21).
Valentine's Day works best when you PLAN your posts and activities. Listen in - add more incentive for customers to come back in May and June.
[Music credit to Elmer Bernstein - The Great Escape（1963]
Google did take down that fake review that had been haunting one of my clients GMB area. Cool! Listen in.
More tomorrow from Jan Rossi of Marketing Residency.
Maybe it's an illusion. Time will tell. But Google is allowing us to flag some fake reviews. Let's see if it works or if it's just window dressing. Google wants to appear that they give business owners power on their feeds - but if they don't take down these fake reviews then all they have done is pretended to make the change. Your move Mama Google - gonna do the right thing?
more tomorrow from Jan Rossi of Marketing Residency!
Go ahead and keep your hashtags with your post - that's the short answer. Still listen in! Good info.
More tomorrow from Jan Rossi of Marketing Residency.
Listen in! Is it a good move to block the competition? Or maybe just focus on your business? You decide. Everyone has a different opinion on this one.
more from Jan Rossi of Marketing Residemcy tomorrow!
Turn a bad review into something awesome! Listen in. ♫
more from Jan Rossi, Marketing Residency
[my exit music sounds like a SNL transition advertising piece - ha! love these fun free sound bites]
If your brand can help fans with their 2021 - then your brand solutions become part of a positive experience for customers. Insert your produt or service as the solution to one of their goals. Make great posts to encourage people to stay the course - stay on track. Don't be preachy! Be fun. I will post more tomorrow on not being preachy!
Happy New Year all! I'm now at the gorgeous Jersey shore! Loving it. Have a great week - Jan Rossi
[music clip from the karoke version of Seal's Kiss from a Rose]
Like the ew GMB updates in the dashboard. I am less likely to goof up and go into the wrong account now. Excellent! Check it out!
more from Jan Rossi, Marketing Residency - tomorrow! Keep making your 2021 awesome.
What are your clients FANS goals for 2021? Target those! Intertwine their products and services (er, your clients) with the fans goals and resolutions. It's resolutions time. Grab onto your fans goals and dreams. Position your brand as the solution.
I will talk more about this tomorrow. Super important!
Marketing is always key - expecially in 2021!!
more from Jan Rossi of Marketing Residency tomorrow!
Great colors help us with emotions - and that's good for marketing. Use the new 2 colors - a yellow and a grey - to upgrade your engagement. Refresh! Update! It's 2021!
more from Jan Rossi, Marketing Residency tomorrow
Nothing kills your business vibe more than an unfriendly phone call. Always be pleasant on the phone with customers - even if you are closed and about to go home. Be pleasant, kind and professional at all times. Customers remember!
Jan Rossi, Marketing Residency
Forcing shares means that Facebook does NOT put it in your feed. Don't force the share! Listen in!
More tomorrow. Getting ready for 2021 marketing? I am! Great ideas ahead - Jan Rossi of Marketing Residency
Separate your relationship with National Brands. Only funnel your customers to your sites that you have control over. It is still a problem to share from National Social Media areas. Once they drop a "cookie" on your customers computer - you lose that customer! So you can MATCH their advertising words and images - reproduce them - but do not share from a national brand platform!
Great advice from Jan Rossi of Marketing Residency. Now from New Jersety - the shore! ♥ (still unpacking but so far - it's fantasic!)
Google My Business, Facebook, Pinterest - hit them all pretty hard with your marketing efforts! It's Christmas and people need gifts. Are you showing up? Promote! People want to see your things. Do not be shy. Be promotional and warm and inviting!
More tomorrow from Jan Rossi or Marketing Residency.
Make sure you don't stay open too late for the holiday shoppers! Listen in!
More tomorrow from Jan Rossi of Marketing Residency - from New Jersey now!
Talk more afer the move! Support your local businesses and promote those businesses around you as well. #TeamEffort!
I will be broadcasting more from my new location! Very exciting. Thanks for staying in touch.
Jan Rossi, Marketing Residency.
A calm post that makes people feel good is important. Too many Buy Here! Buy Now! posts make everything seem the same. Be different. Be calming. Make people feeld good. Just a short message today. Music sample from Arlo Guthrie - Alice's Restaurant (1967 recording).
Happy Social Distanced Thanksgiving!
Thanks Arlo - my favorite Thanksgiving tune. ♥
Jan
Scarce inventory? Send an email to alert your fans that their favorite item is back in stock! It creates excitement. It encourages a BUY as you are excited to get it before it's gone. Smart marketers use their emails wisely!
Jan Rossi, Marketing Residency
A quick chat about selling. Point of purchase sales dead? Add sales when folks call on the phone. Close the deal! Add sales when customers come to pick up! Be creative. Have the store employees be persuasive and sell, sell, sell. Stay in business!
My best to all retail stores this holiday season!
Jan Rossi, Marketing Residency
By dating your blog posts we get a better sense of the information and how it relates to us now. any very old blog posts have a completely different persepctive. Dates are important. It gives your reader extra "trust" with the information.
More from Jan Rossi of Marketing Residency tomorrow!
Be creative! Find a workaround that will allow you to have a GMB profile. Do it. You'll be way ahead of your competition. Remember your multi-categories too! :-)
More from Jan Rossi of Marketing Residency tomorrow.
Come up with creative soluitions during these crazy times. Make sure you SHOW UP in your customers feeds. Lots of social media action. Are you there? Don't be passive - be aggressive!! Get your name out there and promote that phone number if people want to ask questions. Come up with great holiday gifts NOW! Don't wait.
More from Jan Rossi of Marketing Residency tomorrow.
Audio note: [the seagulls reference my move to the Jersey shore - they don't really mean you should look up to check out where the seagulls are! That was funny when I thought of the audio and the title combo - #icrackmyselfup]
The Google My Business Forum has great insight. Take a look at it from time to time. This story comes from that area. I'm Jan Rossi from Marketing Residency. More tomorrow!
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Hey - here's the full text of this one!
Each time you pop into your Google Analytics account you should have at least one “ah ha” moment.
What I mean is that you notice that an article you wrote 4 months ago has gained way more traction – and you notice all this traffic came from another link – someone recommended your blog and it is being discovered.
NOW what do you do?
You edit that post and put in things that will drive that traffic to other pages that you have.
You add a thorough biography of the writer at the end and include links to other articles that person has written on your website – maybe they like the author.
You add other links within the first two paragraphs that showcase similar products an or accessories to the product being mentioned in the article.
In other words – you BEEF IT UP a TAD.
The power of Google Analytics is (1) knowing where the action and traffic is occurring and then (2) doing something about it to maximize your ability to connect with a fan and have them buy your items or join a newsletter – gaining their email address.
All the notices of tools really just overwhelms people. Learn how to make things happen by following me – Jan Rossi of Marketing Residency. Learn and grow with marketing tactics easy to understand. Bye for now – more tomorrow
Want to listen on the Google Podcast App? Here's the link ---> http://bit.ly/GooglePodMR
----> Want to work on your Google My Business page? Send out an offer!! Pick up my FREE GMD Cheat Sheet here: https://bit.ly/OfferGMB
-----> Or if you'd like to check out my informative website on all things online marketing - go here: httsps://JanRossi.com (the offer link is in the navigation bar!)
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Make sure you are getting ALL the notifications from the groups you enjoy the most. Listen in to Jan Rossi of Marketing Residency - all things marketing and social for retail business owners.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Why isn't Facebook notifying us of invites to manage pages? I don't know! But I can tell you how to find it! Listen in.
Jan Rossi, Marketing Residency
Hold off on making changes in your Google My Business area. Watch out! Let it get resolved before you make changes. Suspension is not fun!
more from Jan Rossi of Marketing Residency tomorrow!
kitty was in on this one at the end! lol
Try to avoid posting anything political on your business pages. Even encouraging people to vote. Don't do it! Stay in your lane with your business.
Listen in - more tomorrow from Jan Rossi of Marketing Residency.
Creative ideas to help you reach out to your customers during this busy time. You've got to cut through the noise and do it with style. Listen in to Jan Rossi and grab some marketing ideas to help you out. Remember - you must implement them too! Create a buzz in your business and do something fun that continues to get your name out there. Sales! That is the goal.
Thank you for listening - this is Jan Rossi from Marketing Residency. More tomorrow!
Keeping your engagement up within your comments area sends a signal to your followers that you are literally ON YOUR PAGE and LISTENING. You are more apt to get great questions and more engagement when you respond back to those folks that said something nice to you or your business.
Listen in!
This is on the Alexa Flash Briefing system with Amazon. Ask Amazon to ENABLE Marketing Residency - then call it up by asking Alexa to play your Flash Briefing or News.
I am alson on the Google Podcast App (Search for Marketing Residency) and recently I am now on Spotify.
More from Jan Rossi tomorrow.
Bye for now! And thank you for keeping your marketing skills up to date by listening to Marketing Residency
Get that last FB NOTES blog post up on your page before it goes away after Oct. 31, 2020. Fill it with great links - cool images and helpful directions for people interested in your services or brand. Hey - maybe it will actually get indexed by Google and you'll get another result for search inquiriers.
Listen in! More from Jan Rossi of Marketing Residency tomorrow.
Image is a placeholder. Evidentlty Acast is not populating my image and I am on a totally different computer. No worries! It's me - Jan Rossi.
I was a bit fidgety in this podcast so there are some desk noises. Well, it's ok! Think about bringing in the hub locker concept to your local mall or your own business to help increase traffic this holiday season. Cool idea right? I've got more - stay in touch.
More tomorrow from Jan Rossi of Marketing Residency
New changes again. I'm at the point that I don't even want to announce these things. It's like Zuck is just throwing shiney objects at us to keep paying attention to FB. UGH. Ok, well listen in. I still am liking Creator Studio.
More tomorrow! Sorry for the delay. Parents needed assistance this past week. Lots of things going on. Stay well and healthy all!
Jan Rossi, Marketing Residency
Use the Facebook Ads App to help you turn on and turn off ads, look at stats and make key decisions. Listen in to Jan Rossi of Marketing Residency. More tomorrow.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Tighten up that phone message. Track your calls. Fix that homepage of the website. Time to pivot with your marketing efforts! This is Jan Rossi from Marketing Residency. Thanks for listening. Questions? Send me an email at jan@janrossi.com
More tomorrow!
The purpose of having your own business is to make money, call your own shots and provide a decent living to your family and the families of your staff as well. What is your most profitable item? Can you sell more of them? Do you know your numbers? This is important.
Listen in to Jan Rossi of Marketing Residency - more tomorrow!
Practice your pitch for not only fae to face customer meetings - but for your online areas as well.
More marketing info tomorrow! from Jan Rossi, Marketing Residency
This is an actual repeat of a podcast from 2019. Worth a second listen. The podcast I made for today - was not saved! Dang multi-tasking. lol
Some fresh tomorrow. Bye for now! Jan
WP Instant Feeds is a simple simple way to bring your Instagram Feed onto your Website. It helps when people who do not have an Instagram Page - they can see what you are posting!
more tommorrow. Sorry for delary - Thought I posted this up yesterday!! Jan Rossi
Buy easy to remember domain names and forward them to very complicated domain names. It's easy to do and very convenient.
more tomorrow - Jan Rossi - Marketing Residency.
A quick reminder to let your social media posts stay on the platform. Do not keep putting things up and taking them down. These posts do not act like a poster in your business! Completely different.
Listen in - more tommorrow from Jan Rossi of Marketing Residency.
Facebook comments is very important for business pages. Be relevant and add value!
Thanks for listening. I'm on Spotify, Alexa and the Google Podcast App. Just search on Marketing Residency by Jan Rossi.
Easy there on all the posting! Listen in - more form Jan Rossi of Marketing Residency tomorrow.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Keep your website updated. All your social media efforts are worthless if the website is dead. Get your secure status now if you don't have one yet.
(This was a rebroadcast from a few months back. Still relevant!)
Something new tomorrow from Jan Rossi of Marketing Residency.
Challenges are very popular! Why? Listen in.
More for Jan Rossi of Marketing Residency tomorrow.
[music credit: The Final Countdown - Europe]
This was originally broadcast in early 2019. Thought it was a fun one to do again. Finding new product niches is important to grow your business. Hope you enjoy it again.
More from Jan Rossi of Marketing Residency. More tomorrow!
[music credit: Bonanza Theme music - old school western from the 70s I think]
Welcome Marketing Residency listeners – this is Jan Rossi. Today I’m sharing 2 things that started as a casual suggestion to a teacher I know – I just spoke with her over the phone as she completed her first full week of online teaching sessions and she was excited –but exhausted.
She helps guide the students through their day and actually has assisted other teachers as they present something to her students – she acts as the assistant sharing slides on the zoom call to help out – and of course she is taking attendance to make sure the students actually went to the music teachers online portal and checked I – she’s no dummy – you must show up kids! All is good though.
So let’s talk about those tips.
. . . . Listen in to the entire ini-podcast! 2 Easy Tips for Everyone to Use!
Make it easy for folks to follow you on zoom.
More from Jan Rossi, Marketing Residency toorrow.
Listen in and be a team player at your company. It's the best way for your firm to outshine the competition!
From Jan Rossi of Marketing Residency
Hey there! I finally decided to jump on Spotify. I did not like their terms last year so I did not sign up to have this short podcast run on Spotify. Now ACAST (my podcast host) made it easy for me and I did not have to sign a very weird service agreement - so you can now find Marketing Residency on Spotify! [yes, I read all the terms and conditions - I'm weird like that] I'm sure I am way at the bottom of search results over there - but maybe I will find some new marketing enthusiasts who need my very short daily marketing tip podcasts. If you are listening on Spotify now - thank you and Welcome! More to come. Jan
Your logo is awesome. You love it. You paid for it. It must be everywhere! Not so fast. Try using a watermark of your website in images on FB. The logo means nothing if I can't find you and I don't know what state your business is in. Just use a simple font and watermark your images with your website. The logo can be used for other things. With wide sharing of photos - your domain is a better choice.
Listen in!
More tomorrow from Jan Rossi of Marketing Residency.
Updating your devices is the best way to ensure you are using the latest versions of software. It's important with all the different tools we use - to update and be current. Also it protects you from hackers!
Listen in - and update EVERYTHING today!
More from Jan Rossi of Marketing Residency tomorrow. Thank you for listening.
Using Twitter.com/search-advanced will help you specifically connect with people who are writing their problems on Twitter - and you need to connect with the problem seekers for which your product or service is the solution!
Easy!
Don't just aimlessly post. Use the tools to sort and organize. A bit on Instagram sorting as well.
This is a bit longer at 3:40 but worth it. Try this tactic and follow folks that are looking for your business to provide the solution!
More from Jan Rossi of Marketing Residency tomorrow.
Speaking your industry lingo is important. Gain trust through speech with fans. Understand what is happening now and what is hot or trending. Visit online trade shows - catch new trends and weave these words into your posts. Stay current!
from Jan Rossi of Marketing Residency.
I was able to find a workaround when MarketingKit.WithGoogle.com does not let you use the review that YOU WANT to share with other social channels. Listen in and I'll take your through the steps.
Even the Gold Community Members on the forum were like "too bad, you have to use the reviews Google Provides" and that is NOT ACCEPTABLE to me. HA! I hate to put it on the forum as a workaround because they might shut down that option.
Market the way you want to - find the ways to make it happen. Listen in!
More from Jan Rossi of Marketing Residency tomorrow
Don't know what to showcase? How about your Mission? The Business Culture? Product Showcases? How about some nice "about us" videos. People like to know who they are doing business with - say it in a video. Always make one video 15 seconds long so it can be used in quick FB video ads too!
More from Jan Rossi of Marketing Residency tomorrow! Stay tuned!
Post Office problems mean trouble for food service companies. Can your business step in to help? Can your business provide 2 family style meals a month for locals? Where can you tap into this problem and provide a solution? Monthly subscriptions are easy and food service is hot right now. Listen in! Marketing is all around us. Are you paying attention? Step in and solve this post office delivery issue for people who need meal deliveries.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Finding an internal social media assstant is a great idea. Train them - give them direction and let them be creative with your retail business social media account. I think it's a win-win. I've helped many internal employees that are still doing great work for their small business owners.
You've just got to take the risk!
More from Jan Rossi of Marketing Residency tomorrow!
Embrace Social Media for your business. Start slow.... just have a presence! Don't be a cranky denier!
Want to connect on Twitter? I'm JanRossiCO. So it's https://Twitter.com/JanRossiCO
Don't lose! Join in with Social Media Marketing.
More from JAN ROSSI of Marketing Residency tomorrow.
Thanks to the show LONGMORE for the intro and outro licks! loved that Netflix show.
Attention Google My Business social media managers! There is now a revamped performance page with new customer interaction insights. The new page will provides refreshed metrics on a monthly basis, and will improve more over the coming months to share more helpful data to business owners.
All of these features will be available on an upgraded merchant interface that will offer helpful recommendations about how you can improve your Google presence—whether it’s adding information to your Business Profile, responding to recent customer reviews, or using Google Ads to help your business stand out.
I personally noticed all the new fun tools today when I logged into the platform. Google My Business is allowing us to updated our listings from the front end (you know the info you see in search) versus the back end….but it is very limited updating. You cannot add additional new categories - it only shows your top category. So go ahead and still usethe Google My Business APP to make all the big changes.
LISTEN for MORE -
Jan Rossi, Marketing Residency
More details is key! I won't watch a video without some indication of what I will be seeing. Is it worth my time? Would I be interested in this? Let the consumer decide. Just throwing up a video with no words behind it is not a good idea. Listen in!
Thanks for listening on the Google Podcast App! Search on Marketing Residency.
Jan Rossi
(2:00)
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Listen to hear if your Instagram page has fallen into some of these traps. Follow real people - unless you are only a business to business site. Real people will learn about your business by connecting with you. BLOCK your competitors!
Great things to come for this acount now. More from Jan Rossi of Marketing Residency tomorrow.
You might thin those crisp stock images and 3 sentence posts look nice and tidy. No. It looks like a robot is posting - like you don't care. Listen in.
Jan Rossi, Marketing Residency
In SETTINGS -General and then Page Info - Use the Page Moderation area and pop in words that you do not want to see on your page. Competitors name perhaps? Stop a rogue affiliate from pulling your traffic to a competitor's site by blocking that competitors name on your page. BOOM! Blocked. If your social media manager misses a post late at night, the auto word block feature will stop that post from appearing.
Be Proactive! Block the crazy words. People won't even know you did this. Protect the good name and reputation of your business.
More from Jan Rossi of Marketing Residency tomorrow.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
A nod to Netflix's "Halt and Catch Fire" to inspire you to surround yourself with innovators. But also help them get those products and services to the marketplace too. There's lots of #fails in this series - but the lesson is to capture the good parts and get them to the marketplace without imploding the company. A great lesson, and a great show. Give it a watch.
I was actively working in this timeperiod working for Tandy and for Xerox (longer - 10 years) and the amount of new tech coming out all the time was crazy!
More from Jan Rossi of Marketing Residency tomorrow.
♫ I added the dial modem sound at the end - you'll hear that a lot on Halt and Catch Fire. Ugh! That sound!! lol ♪
Limit the number of Admins on your Facebook page Listen in for advice on handling Admin disputes on FB.
More from Jan Rossi of Marketing Residency tomorrow.
Keep your store vibrant - even at night! People are walking their dogs in the evening and doing a bit of window shopping. Keep your front window looking sharp! Add additional information outside for them to take home. Put your website and social media handles on the window. Do everything possible to help customers connect with you and your business.
More tomorrow from Jan Rossi of Marketing Residency
Showcase other community businesses on your stories area on Facebook ad Instagram.
More tomorrow from Jan Rossi of Marketing Residency.,
[music credit: Al Stewart - Year Of The Cat]
Without looking at the data you are flying blind. Is the landing pge working? You are getting calls? Good. Maybe one a day? Perhaps you should be receiving 15 awesome call leads a day. Go into the back of your Google Analytics and Google Search Console and dive into the data.
The numbers and information will tell yoiu what is really going on.
If it's not going well and you do nothing to change it - you can't blame the economy for your soft business success. Make the changes! Do it!
More from Jan Rossi of Marketing Residency tomorrow.
Take a look at Google Merchant Center to sell right through Google - no fees! check it out!
More tomorrow from Jan Rossi of Marketing Residency
I'll put the link to that site right here: https://www.google.com/retail/solutions/merchant-center/
Start small with online shopping. Use platforms you already have a presence on to showcase some key items from your retail store. Creating a WordPress with a woo commerce add on is expensive and requires you to input everything as well. These are usually hige undertakings and your results are not guranteed!
Listen in!
Are you listening via the Google Podast App? Here's a way to get it on your phone so you can listen to other episodes as well.
https://bit.ly/PodcastMR
To all the Google Podasts App to your phone go to the Play Store here:
https://play.google.com/store/apps/details?id=com.google.android.apps.podcasts
Ring your own bell! Promote - don't be shy!!
More tomorrow from Jan Rossi, Marketing Residency
Time and time again I see businesses using images that show their product nicely and that’s all. Let me give you some examples.
We’ll start with a tire store
Then – a chiropractor who sells nutritional supplements
Then – work out gear
Then – a book store
This podcast is a bit lengthy but I've got some great points you should hear. I set you up on certain examples of images that will give you more engagement. Listen in - just 4:14 - not too long I hope!
More from me - Jan Rossi of Marketing Residency tomorrow.
Want to give something to your customers that is customizable and functional? Use Google Sheets. It's super easy and your customers can fill out the form online! FREE and easy. I like that... listen in.
More tomorrow from Jan Rossi of Marketing Residency.
Keep track of that domain name you really want. Put on your Google Calendar to remind yourself to see if that domain is all of a sudden available. You can grab it for $12! Be prepared. Lots of nuggets on marketing and online business from Jan Ross of Marketing Residency. More tomorrow!
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Make sure other pages on your website link to the important pages (known as cornerstone content) because it will help Google know what your website is about, SEO is important! Learn more about it by following the SEO pros on Twitter. I do it! You'll see a definite increase in website traffic from your Google Analytics numbers.
More from Jan Rossi of Marketing Residency tomorrow!
Google My Business has updated the look and operation of the Product Area. It is very nicely organized! So get those categories worted out and list some products in the categories. This is a free service - free platform! Jump on and sort it out today. Stay ahead of your competition and you will make more money. It's that easy and simple.
More from Jan Rossi of Marketing Residency tomorrow!
What's happening with your loal school system this fall? How can you help parents provide the right materials for their students with new online sessions? Blue blocking glasses? Water bottles - to remind them to drink water? Planners to keep their tasks on track? Think of ways you can help and make it a special section in your retail store. Parents and teachers will appreciate your efforts for solutions. They are a bit over-worked about the fall school year.
Awesome retail business owner - you are being relevant! More from Jan Rossi, Marketing Residency
Adding the phone number to your business is very helpful to your fans. They might want to check the business hours or ask a question. If noone is there to pick up - make sure that message is super detailed and always send people back to your website for more information.
More tomorrow!
Jan Rossi - Marketing Residency
Check out your state's Tourism office and see if there is some Matching Grant Money available to help promote your area. Even in times of the virus, there is money available to help you promote local businesses to out of towners. Money is money - go get it! my philosophy)
Reach out and put in your applications!
Has to be a non-profit most likely - so team up with one! These are tough times - go grab that grant money.
More tomorrow from Jan Rossi, Marketing Residency
Still sending Instagram posts to Facebook with the thousands of hashtags? (#######) Please stop! lol. Listen in for a great tip. Always! from Jan Rossi, Marketing Residency
More tomorrow!
Are you listening from the Google Podcast App? Gind me here on the Google Podcast App! Shows lots of different sessions - and it's easy to start and stop - gives you control.
https://bit.ly/PodcastMR
Thanks for listening! Jan
Pay attention to the communications you are sending out there. What time are they hitting people? Are you blowing up my phone at night? Do you just assume my phone is on silent at night? No. People have emergencies. I don't do that...so when you ding my phone at 1:30 am that's a problem. And I can't be the only person mad about having y sleep interrupted by a marketing email. Listen in. Pick up some new tip by daily subscribing to my daily podcast Marketing Residency.
bye for now! Jan Rossi, Marketing Residency
If you want to start to do webinars - maybe start out with a Facebook Live Event and get paid for it. Something new from Facebook.
Like the new music? Kinda fun - upbeat. Trying to change things up....
More tomorrow from Jan Rossi, Marketing Residency
Optimize your website so that search queries will result in finding the images ojn your page. It won't happen if there are no keywords behind those images. It only takes a few minutes. Keyword your images correctly for better search success.
Jan Rossi, Marketing Residency
More talk about trying Google PPC and something new - PWA - Progressive Web Apps! Listen in - Jan Rossi - More tomorrow.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Do a search and see what your customers see. Be sure to use a different IP address. Use also Google Alerts to notify you of any brand mentions.
Listen in to Jan Rossi of Marketing Residency
Authentic reveiws are better. How to do this? Embed posts that are reviews onto your website through Facebook. It's easy! Listen in!
More from Jan Rossi, Marketing Residency
A little training on why you should use the Facebook pixel. How you use it. Making your top content look stellar (add more links and Calls to Action on that top content) and where to find the Facebook pixel.
A bit of knowledge goes a long way. Use All the Tools!
from Jan Rossi of Marketing Residency
Tips on Marketing Graphics, Having multiple micrphones - especially laptop specific ones and more from Marketing Instructor Jan Rossi of Marketing Residency.
Don't forget videos are powerful too!
Do you have to have an online store? Not really. It depends.
Listen in!
Jan Rossi, Marketing Residency
Be sure to get up and stretch to keep those creative ideas flowing. Planet Fitness just re-opened and their communication has been stellar. Listen in - and watch out with sitting too much.
Jan Rossi, Marketing Residency
[music credit: Kajagoogoo - Too Shy] (why did I always think this was Culture Club? wow.... )
Working together with your neighbors in marketing efforts could be powerful. Find one reat social media person. Everyone chips in to pay them - all cross posting to encourage folks to shop on your street! Use a hashtag with your street name. Make it fun.
We need more fun and we need more combined neighbor activities.
Try it! You might have an uptick i walk-in traffic you've never had before - it's up to you to close the sale!
More from Jan Rossi, Marketing Residency - tomorrow.
Use a tool called PlaceIt.net for great mockups, turning images into video and maing great interaction stories. Way easier than Biteable! New tools pop up all the time. Be on the lookout for any marketing tool that makes your job easier!
Jan Rossi - Marketing Residency
Thanks for the tune "System of a Down - Toxicity - Medieval Style by
Alka the Bard on Youtube - link to full performance ♫ https://youtu.be/X5d8bnvO2JQ ♫
Musicians:
Song composed by Daron Malakian, Shavo Odadjian and Serj Tankian.
Instruments: Bouzouki, Lute-guitar, Tin Whistle (Bb), Hand Drum, Darbuka and tambourine.
This might inspire you to go to a Medieval Festival. :-)
Just wanted to provide some calm music since the last 5 days have been very stressful. Be well, stay safe and keep your businesses alive.
Jan Rossi, Marketing Residency
(2:25)
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Don't advertise with the masses (unless you want to bid against a ton of people) because your cost per ad click will be too high.
Listen in! More tomorrow from Marketing Residency podcaster - Jan Rossi.
What's your current background on Zoom? I bet it's your ceiling. Most laptops are angled up. We don't want to see that ceiling fan. If you don't adjust your camera it will make you look a tab outdated. Girltime with friends? Put up a fun bar shot from a pub in Ireland. Board Meeting? Put up the logo and informatio about the Board so you and your fellow board members are differentiated among the other participants.
If you are a graphic designer and you are NOT selling fun background to use on ZOOM on Etsy - tsk, tsk. These are hot! Remember to pivot! Give the people fun options.
More great ideas from me tomorrow or the next day - I'm trying to post every day, but sometimes my other work gets in the way! No worries! Stay in touch and bookmark where you found me.I'm on the Amaon Alexa flash briefings, Google Podcasts, Soundcloud and anywhere else that accepts my feed.
Stay sharp marketing folks! Lots of fabulous NEW opportunities out there!
Jan Rossi, Marketing Residency
Are your Google PPC written with the most persuasive language? Would it compel me to click? Can you write good marketing coy without sliding into the old 1974 phrase "call here to learn more" - wow you just wasted valuable characters. You are persuading them that you have something they need. Just TELLING them to click is so old school passaive - dated. don't do it! Listen in
When interviewing people to handle your account, can you give them a chance to write 3 ads just to see what comes off the top of their head? Hopeflly they have researched your company. If they can't sit down in 5 minutes and get some copy written dow fast - please look at another candidate!
More tomorrow from Jan Rossi, Marketing Residency.
Keep an open mind, be understanding of people's concerns and don't assume your customers are not a bit afriad. Keep that trust in your business with signs telling them what you are doing to protect them, etc.
Take a listen.
More from Jan Rossi of Marketing Residency tomorrow.
A blog post by Andrew Seaman offers great insight into possible Interview questions about the pandemic. Can you work remotely? Can you transition to an office? Really have good answers ready to go in these situations. I wanted to share this here for you.
Here is the direct link to the LinkedIn article: https://www.linkedin.com/pulse/prepare-pandemic-job-interview-questions-andrew-seaman/
Thanks for listening today. More from me, Jan Rossi from Marketing Residency, tomorrow.
Time to reimagine your business with a new marketing plan! Do this every 3 months. Things are changing very quickly.
Jan Rossi, Marketing Residency
It's a big data reveal when you take a trip over to Google Trends. Check out Recipes versus Recipes for One. How about Eating Healthy versus Eating to Feel Better. What is your next biggest content magnet that brings people to your site? Give them what they want. What are they searching for? Figure it out on Google Trends.
I'm here to help you get that marketing edge. We can talk about when to post on Facebook all day long but that doesn't move you forward i reaching out to your customers and making sales. I give you the informatiom you can implement today and make a huge difference. Always innovative and trending. It's what I work on daily. Stick with me - Jan Rossi - my first course is opening soon. I hope to help you make an impact in your marketing efforts!
- Jan Rossi, Marketing Residency.
Steve Byrne talks about things we don't miss about shopping. Are you impeding the sales transaction with all these unwanted questtions? Maybe we should rethink these old habits. People are irritated! Fix it. Make it a pleasant experience. If they don't like in person transactions you will push them to go online - and it might not be with you. Think about it!
More from Jan Rossi of Marketing Residency tomorrow!
Better read up on your County's procedures for opening your business again. People need to trust that you are taking their safety seriously. Please do not dismiss the procedures. If people do not trust your efforts, they simply won't return. Keep that trust with customers high!
More tomorrow - Jan Rossi with Marketing Residency.
Using the YELP Waitlist portion of the app makes it easy for restaurants to call you back so you can place your order and they can give you an estimated pick up time. Genuis! No more blocked phone lines. Everyone is patient. This is a great example of a small business using all the tools at their disposal for excellent online communication with their customers staying at home.
Kudos to Doug's Day Diner in Loveland, CO!
more from Jan Rossi of Marketing Residency tomorrow
Are you learning something new? Are you going to come out of this stay-at-home time and say "gee, I wished I learned how to ----- ?" Don't let that be you. Consider learning Google PPC ads. Not as difficult as you might believe.
More tomorrow from Jan Rossi, Marketing Residency.
Be upfront with customers and tell them how you are changing things up to keep them safe. Don't assume they kow what you are doing. Let them know. Ask customers coming into your business to use safe practices.
We want to keep everyone trusting that you have their health and safety in mind. If they don't get that feeling - they will not shop with you again!
More tomorrow from Jan Rossi of Marketing Residency.
Are you now booking appointments instead of handling the general public all at once? Change your links to "Book Now" and get them to make appointments with you online.
Check those links!
More from Jan Rossi, Marketing Residency tomorrow.
[music credit: Stronghold, Ted Nugent]
Priotect your bank account and follow this sage advice - from Jan Rossi or Marketing Residency.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
People are sensitive to hearing about how concerned you are about the virus stuff. That ship has sailed! We get it! Let's bring our marketing message up to the times we are experiencing right now. Cancel out all those old ads with price discounts. How can you showcase your products into a cool bundle that works for me now? Do it! Keep making money and paying your staff. It's hard to retrain staff - keep your folks.
Best of luck with all these changes. More tomorrow from Jan Rossi of Marketing Residency.
[music: Fast Talk, artist unknown]
What to do if your domain has expired and you don't know who has it!
From Jan Rossi, Marketing Residency
Who sent you that email that promoted you to buy something? If you can't remember, you will go to your go-to supplier. That's what I did. Listen in!
Jan Rossi, Marketing Residency
Be sure to smile today. :-)
[Music courtesy of Carl Carlton - She´s A Bad Mama Jama with background vocals by James Ingram, Howard Hewett & Phil Perry ]
Time to check:
Google Analytics
Facebook Page Stats
Twitter Analytics
and of course Googly My Business Statistics!
Use this information to make changes in your marketing. Pay attention! check those statistics!
Ok - onward! Tomorrow let's talk about using that information to make better Marketing decisions.
Jan Rossi, Marketing Residency
The creative folks at Etsy are coming up with knitted balls of the Corona Virus, Funny T-shirts, Jewelry and Pins that say "6 feet away please" - this is very cool indeed. the quick marketers will always win.
Be flexible.
Find a new income stream.
Be inspired with the creative sellers at Etsy.com
Jan Rossi, Marketing Residency
Stories is a great way to reach your fans on Facebook and Instagram. Give it a try.
Jan Rossi, Marketing Residency
Local and Cyurbside Pickup Options are now built into the Square platform. Talk about moving fast! Very cool. Many retail store owners need this flexibility. Kudos to square!
Jan Rossi - Marketing Residency
Courses.JanRossi.com
(2:55)
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Example - Evening Hair Salon (3:46)
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
In Part I of my “Preparing for the New Retail business Normal” miniseries here I gave you some ideas for restaurant changes when you re-open your restaurant.
Now let’s say you are a hair salon and you have been forbidden to cut hair for the last 2 months…. Hmm seems like you might have a crazy time scheduling all the demand for cuts, colors, highlights, etc.
What are some ways you can satisfy the maximum number of your clients?
Consider some sort of urgency scale. On a scale of 1 meaning – not crazy important to get hair done and then 2 – sort of important and 3 – urgent – must have hair perfect for a companywide presentation online or a special meeting. ASK your clients to give you their urgency and then schedule accordingly.
Your salon might have to take itself OFF the online scheduling system in order to do it this way. And that’s not a bad thing – to talk with your client over the phone and begin to set up your schedule for – lets say May 20th or so.
ALSO – People going back to work will need more available times from you outside of the normal 8 – 5.
Consider making Tuesday and Wednesday your evening hour’s schedule – so you work from 2 – 9 pm or so.
Accommodating your clients to meet their needs is a sure way to keep them coming back to you and not seeking services from other stylists.
Listen in to the rest of Part II of the New Retail Business Normal with this feature on Hair Salons. Tommorrow we will discuss what to do with all this great new innovative business tasks and how to promote them.... ahh ha!
Jan Rossi - have a great week everyone - keep thinking of how you will fix your business to lessen your customer's fears about virus related things when you re-open. Being prepared is KEY!
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
As a retail business owner you are probably excited about opening up to the public again. But this time – when you open your doors – you have a new responsibility – to protect your staff and customers from spreading a virus – any virus.
This means not just good personal hygiene but excellent personal hygiene. If you think of a way to set yourself apart from other businesses this might be an area that shows you are concerned and have a plan to minimize exposure.
What are some ideas to accomplish this goal? Here is a restaurant idea: (continue to listen to this smart restaurant idea)
This is Part I - I will discuss a different reatiul business model tomorrow. Stay tuned! Jan Rossi - Marketing Residency.
[sound clip from: Chicago's Best Burger: Billy Goat Tavern. Host Elliot helps with a nod to the old SNL skit! - Enjoy]
Guest posting is hot! Listen in - Jan Rossi from Marketing Residency.
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Not all advice is good advice. A big marketing expert is telling folks everyone should have a 10 year marketing plan. I would disagree. Too much changes - fast. Look where you are right now - working at home. Trying to adapt to keep yourself employed, working to bridge the gap between your goods and services and the people that want to buy them. The need for online is skyrocketing. Nobody can find cameras for all the zoom meetings happening - and the resolutions are declining in the hopes of bringing on board folks with lesser bandwidth. These are things you can't plan for, so you must adapt. Announcing you have plans for 10 years ahead is a bit odd and will allow your competitors to jump in to a market and innovate you out of sales. Listen in - more tomorrow! Jan
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Blogging endlessly is a very 6 year old tactic. Voice marketing or podcasting is newer, more fun and a great way to connect. Try it!
Jan Rossi, Marketing Residency
GMB is a bit quick to take posts down now. Their bots are scrutinizing all the words in posts. Kill off the words - updates and pictures just post fine. Try, try again - in the world of bots!
more tomorrow from Jan Rossi of Marketing Residency
Changing your business name in Google My Business wipes out all your reviews! Be careful making too many changes. Listen in for more great marketing insight from Jan Rossi of Marketing Residency.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Thinking of making moey online? Plan it out! Listen in with Jan Rossi of Marketing Residency
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
With more school age children online, Google wants you to understand that parents take responsibility for kids under 13. Be aware! There is less moderation going on with sites - so parents please step up the moderating when they are online during the day.
from Jan Rossi, Marketing Residency. More tomorrow
Also - no more replies for GMB reviews. Again, no moderators!
If there is a baby explosion in December, do you have products and services that can help these couples? Think ahead business owner! Listen in to "Love in the Time of Covid-19" and keep your spirits up. Creativity is important. Stay in touch with customers and enjoy the podcast today.
Jan Rossi, Marketing Residency
Welcome new listeners! Is it a snow day? It's not as fun, huh? Well, we can learn new things together - stay tuned! Keep your messages clear using Google My Business.
Here are my favorite places in my area I will be sure to support.
Dark Heart Coffee Bar in Loveland, CO
Just a Pinch Bakery in Loveland, CO (Great Kolaches!)
Love Shack in Loveland, CO (Vintage Clothing)
Office Depot, Loveland, CO (I'm a office supplies freak!)
Planet Fitness, Loveland, CO (I am not cancelling my membership - see you soon hopefully!)
Gulley Greenhouse, Fort Collins (must pick up seeds for my garden)
Esh's Grocery Store, Loveland CO (the BEST place for everything!)
The Eyes Have It, Fort Collins, CO (Awesome eyewear, sunglasses and more - although trying on glasses is not a thing anymore!)
I will be in to these places soon. What does your local list look like? Don't forget your favorite retailers!
Jan Rossi - Marketing Residency.
If you want to listen to podcasts on the go - add the Google Podcast App to your phone and call up "Marketing Residency" with Jan Rossi. You can listen on that hiking trail!
[thanks for the music: Can't Get Enough Of You Baby (Karaoke track With Background Vocal) (In the style of Smash Mouth)]
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Concerned about the health of your business? Just pivot. Move your June vacation to this week. Communicate clearly with your customers. Move the store around - do some merchandising. Work on thos window displays - just keep showing a positive outlook and keep customers engaged with your brand. Get on those social accounts and talk to/with them!
Listen in - good retail business tips from Jan Rossi of Marketing Residency!
People can get a bit aggressive with political campaigns. If you are running for a position on your town board - kudos to you! Don't let the turkeys get you down.
If someone puts a terrible, ugly comment on your Facebook page, consider keeping it hidden - only THEY will see it. Then later on they can be deleted and or blocked. Your call!
more from Jan Rossi of Marketing Residency tomorrow.
If you just have the words "Insurance Agency" as your lone category in Google My Business you are missing out on lots of traffic. Add as many categories as possible.
I will make a blog post on the website tomorrow to showcase all the categories that my friend (and you too if you are in insurance) can use to drive more exposure to their listing and encourage a phone call - sale!
Thanks for listening to Marketing Residency! I hope you are continuing to learn on this residency program. Make the rounds, fix your online platforms and grow your business with Jan Rossi.
Don't work too fast or Instagram thinks you might have a spammy agenda!
Watch out!
Jail is no fun. Just wait it out. And take your time.
learnfromjan
ha!
This is Jan Rossi from Marketing Residency. This is one of those times when working fast gets you in trouble! lol
Guest Posting is a great idea. You've got to start writing! It will bring folks to your website from the link in the bio area.
More tomorrow from Jan Rossi of Marketing Residency.
We don't know that we have skills sometimes. We assume everyone has the talent we possess. When you find out your social media skills are needed - step up and share the knowledge. I am helping a candidate running for office in November and it's already been a super fun time. We are excited to be pulling out lots of internet campaigning skills that I have acquired over the past 5 years. FB, Instagram, Stories, Videos, PPC - we are on it! If you have these skills - help a candidate in your town. They need you! Don't assume younger people know these things - I'm not young, but I've got the skills needed so I stepped up.
More tomorrow - Jan Rossi
See you then!
[music clips: The Romantics - What I Like About You]
Add negative keywords in your PPC list to discourage the wrong people clicking on your ads. It's easier than you think but you have to check your PPC campaign daily - yes! Keep an eye on it or else your budgeted money will be gone way too fast.
This is Jan Rossi - with Marketing Residence. Temporarily updated the logo here. Another minor adjustment with the new website arriving.
Thank you for listening! I appreciate the feedback and emails. Need to ask me a question? here is the email jan@janrossi.com
Jan Rossi
[music: Teena Marie intro]
It's ok to post everywhere as not everyone is following you on every single platform. Just make it easy for you. Developing fresh content should be the priority!
More tomorrow from Jan Rossi of Marketing Residency.
Relate to your audience. If they are feeling burnt out and need to relax, what should you post? Be creative. Give them relaxing ideas. Show them some options. If a local realtor has a great day trip blog - share it to your social media activity.
More tomorrow!
Jan Rossi, Marketing
If you have a skewed followers / following situation you might be turning off new folks that want to follow you because they notice you are not listening. Even it out! Listen to people who like your brand, you just might learn something!
Jan Rossi - Marketing Residency.
Just a few tips to be strong and not get tied into the wrong type of advertising for the wrong reasons!
Listen in -
Jan Rossi, Marketing Residency
Goodbye emails are important. If someone does not fix a broken website. Why both posting on social media accounts that have the bad links? Oh well....
Business lessons.
Jan - more tomorrow!
Sharing Google My Business Reviews by embedding them on your WordPress site on a PAGE is a great way to gain authority! Ditch your old testimonial plugin that hasn't been updated in a year (a security issue frankly) and add in a new plug-in that shows off those high authority reviews from Google with those great 5 stars!
Listen in - more from Jan Rossi.
Website almost done. So sorry for the delay. I'm a one woman show for now.... soon!
Pair up some of your products and make it a fun Valentine's post. Listen in. - Jan Rossi
Music credits: Bruce Springsteen Secret Garden HD, Jerry Maguire Soundtrack (flac)
Show me the money audio film clip from "Jerry Maguire"
Be careful thinking everything is in the public domain! Good advice here.
Jan Rossi, Marketing Residency
Today's topic is shipping - products that come into your store. Control this expense. Get your own accounts with the major carriers in your area - UPS, FedEx, DHL - and have this cost be clear and concise with your own account. No inflating the charges!
Controlling your expenses helps your bottom line.
More tomorrow about shipping goods OUT to your customers. Things to think about!
Jan Rossi, Marketing Residency
Keywords are super important for Google to know what your page is all about. Some folks think that is "old school" that Google doesn't need all these words to figure it out. Well, you will not be as successful as others who fill up their meta data in the back end and make it easy for Google to know what you are selling.
One way to do this is to add this type of keyword in your list of words.
You've got to listen to find out. (so sneaky of me!)
This is Jan Rossi - how's it going marketers? Let me know at jan@janrossi.com
more tomorrow on SHIPPING!!
With targeted Facebook audiences you don't spam one audience group too much and make fans mad! Listen in - Just a short one today at 1:40.
Thanks for listening to Marketing Residency More tomorrow from Jan Rossi.
Today I read from an excellent post by Duane Pokan, a writer at ThomasNet.com with "How the Super Bowl Got Its Name" and I am simply reading this post because it is both informative and timely. Maybe it will give you a bit of social clout to mention this information when hanging with friends this weekend. Thanks to Duane! The link to this article is listed below.
Have a great Super Bowl weekend. I will let this episode run on Sunday as well.
Back to marketing information for your retail store on Monday! Don't miss it - talking about audiences on Facebook.
Direct link to the Thomas.net blog post by Duane Pokan - How the Super Bowl Got Its Name
This is Jan Rossi from Marketing Residency. Listen on the Google Podcasts app in your car as well. Here is that link: http://bit.ly/GooglePodMR
Some ideas for content words during the Superbowl Weekend. Market your goods and services with fun football terms:
Fumble
Kickoff
Hail Mary
Going for Two
Touchdown
Audible
Snap
fumble
------------------------------- EXAMPLE: Restaurant ----------------------------
You’re not going to want to pass on our Bloody Hail Mary Sunday Kickoff special on Superbowl Sunday. Get in the mood and Go for 2! Just give your server an audible and we’ll set you up. Extra points if you Uber home after the big game.
------------------------------- EXAMPLE: GROCERY STORE -----------------
Bring your own sack to the market on Super Bowl Sunday and fill it with all the home chips and queso you can snap up before kickoff. Extra points on your loyalty card on Sunday too. Your half time buffalo wing blitz line-up is best when you don’t fumble on the dipping sauce we got blue cheese and ranch at the ready. You ready for some eats? We are ready!
I love this stuff. It's fun and gets shared! Entertain your customers and stay in the weekend Football crazy fun.
This is Jan Rossi from Marketing Residency - come up with great copy that might be sort of "anti-football" for the non-football crowd too!
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Have fun and make product bundles so your average ticket sales move up higher with bundled purchases and you entice your customers to try new things and they get a deal! It's a win-win!
Let's face it you need things to promote o Social Media. Make up new fun packages to buy with bundles. You help take the fear out of buying 5 items instead of 1 and you make more money! That's what it's all about.
Make something fun and promote it on all your channels - more tomorrow.
This is Jan from Marketing Residency - I don't have a ton of reviews, but I know lots of you are listening. Thanks for the support and thanks for growing your business with my tips here on MArketing Residency, DAILY! (well - mostly!!)
Maybe you could give a review today? Thanks in advance! https://bit.ly/MarketingResidency
Be direct Add "Buy Now" buttons right on the image graphics.
Listen to the mini-brief and check out your website. Is it passive? Or direct?
People are busy - be direct. Ask them to buy!
This is Jan Rossi from Marketing Residency. More tomorrow.
Take sounds from your in-store experience and reproduce them so there is a wonderful "door bell" ring when you head over to the shopping area. Give me a welcome messag too!
Connecting the offline and the online exprience in a creative way will separate you from other retailers.
Get your website person in on this and add some sounds!
More tomorrow from Jan Rossi of Marketing Residency. Thanks for listening!
Google docs is down! People are all crazy over it. What do you do when your time management breaks? Just keep moving forward.
If your customers are listening to old school 1990's hold music - consider this a marketing moment! Use this time to suggest a new product. Thank them for choosing your biz - be creative! Just don't be irritating with old, crackly, analog hold lounge tunes.
Ha!
Listen everyone - find a way to market your goods and services in all the cool places. One of those is right here with Jan Rossi from Marketing Residency!!
More tomorrow!
[music credit: She's A Bad Mama Jama · Carl Carlton]
Lately there has been a sort of push back and people going back to retail as the online experience has been a bit shady – we don’t really trust it as much as we trust our local retailers.
2020 may be the year of Online to Offline (O2O).
Listen to the entire mini-brief here on the Amazon Alexa Platform. Want to listen daily on your new Amazon Alexa or Echo device? Ask Amazon to enable "Marketing Residency as a flash-briefing. Or use this link to enable it on your computer now:
bit.ly/MarketingResidency
To listen on the Google Podcast app - find me here:
http://bit.ly/GooglePodMR
To listen on my Acast Podcast site (all episodes for the last year)
http://bit.ly/MRJanRossi
Right about now is the time when our New Year’s Resolutions feel more like a chore than a fun transformative change.
What can you do for your customers that helps them stay on track?
How can you weave your product or service into this narrative?
People are led with their emotions. If they feel you are actively helping them along their journey – they are more likely to continue to follow you on social platforms.
Positive posts (but watch out for the “you can do it” mantra – very old and dated)
Gentle suggestions and ways to make their life fun and still moving forward with their goals – that’s a page I’d follow every day!
Listen in for more - just 1:29 today!
More from Jan Rossi of Marketing Residency tomorrow.
We talked a bit about events last week. Having these fun activities makes your business show up in the fun category – putting on events to inform your customers – entertain them – give them access to something they’d be interested and in general, maybe a community fundraiser– just connecting with them for an afternoon brings out interest in your business and your products.
In your current arsenal of promoting events should be the following methods:
(listen in to hear the list!)
More from Jan Rossi of Marketing Residency tomorrow.
Have a great week!
New search result changes by Google show your Favicon! Make sure it is in tip top form! Match your brand - stand out!
Listen in!
from Jan Rossi of Marketing Residency
Find ALL the latest posts from pages and friends by using the "Most Recent" button on the new Facebook beta.
Wait! There WILL BE more ads. Just FYI!
Listen in today - updated news on Marketing and Social Media for Retail Business Owners by Jan Rossi.
Listen in on Amazon Alexa and Google Podcasts.
Think like the big dog you are and don’t let anyone think your small retail store has a small potential. You can work the online side and the brick and mortar side and kill it!
Be creative and find a way to use that new empty space as a quick pop-up fpr the summer months maybe or just during a festival weekend. Negotiating for the space could be a win-win for the leasing agent as it shows off the property with a temporary tenant and the possibility of you considering it for a full time store is high.
Listen to the full mini-brief now.
You are listening to retail store marketing expert Jan Rossir of Marketing Residency. Great daily retail online and offline marketing advice. Grow your business fast - with Jan Rossi.
Let’s take a cue from our local restaurants shall we? Ordering ahead and picking it up at the store is not so foreign to us now that we can drive in and park at outback and stay in the car with the dogs and kids and have dinner handed to us --- such convenience. Can you make that happen with your business?
Consider all your options. Have a small retail business doesn’t mean you think small -- think super big and compete with that TARGET or Walmart nearby - force a stop to your place with your social outreach. Just be in that conversation -- right?
This is Jan Rossi with Marketing Residency - thanks for listening either on the Alexa system or Google Podcasts. More new content coming at cha tomorrow!
Quick marketing ideas daily - Marketing Residency! Thanks for listening.
Don’t keep showing your customers the inventory from last fall. Clear it out. Dump it on an account you have online (that is not connected with your store by the way) and bring in something fresh and new.
It will only happen if you actual make it to a great retail show. Put it in your budget and go on a great buying trip. Yo should have some cash after the Christmas season - put it to good use and keep traffic flowing into your doors with fresh new items for sale.
thanks for listening to Jan Rossi of Marketing Residency. More tomorrow!
Storytelling and Persuasion Part 2.
Rebroadcast from June of 2019.
Creative writing? Research writing? You are still persuading on your social channels.
Listen in!
The website is shaping up. New domain coming soon. Thanks for listening! This broadcast is a video audio post on the new website. A direct link will be added soon. - Jan
Every day we persuade folks to do one thing or another. If you are looking for a marketing internship and you are in an interview - can you sell yourself? Listen in for valuable tips regarding the art of persuasion. Be prepared for working at a company by showing great examples of your persuasive writing skills and more. Companies will check you out! Sell yourself - sell products. Can you do it?
As an employer - are you checking a candidate's qualifications? Can they sell items in your store? Be thorough! It's difficult to fire, but if someone is just taking up space and not adding value to your small business you must let them go. Be selective.
Set your Alexa to listen to Jan Rossi of Marketing Residency on Alexa. Add me to your flash briefings and gain valuable knowledge ahead of your peers.
[This first part originally aired on Marketing Residency in 2018 - It's popular among my listeners so I though a review was a great idea]
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Make events extra special by partnering with other businesses.
Think hair salon and red roses and chocolatte!
Think Tire Store "Spare Tire Checkup Audit" and a Parts Store Windshield Cleaning Cloth.
Listen in!
Lots of ideas today (and always)
Enjoy!
More on Sunday - from Jan Rossi of Marketing Residency,
How to acquire more sales?
Marketing.
It’s simple. I’m biased, but it does all come down to marketing. Positioning your brand to be in the right place and the right time for consumers to embrace your solution and buy your goods or services.
One way to have this miracle of the meeting of your customer and your business is to set up events.
Now, don’t get too worried. We are not talking about huge setups and emmense planning requirements. There are so many types of events.
Listen to this quick 2 min. mini-brief and start thinking about what events you can make for this entire year! Be sure to include your business Anniversary!
This is Jan Rossi. I have many creative marketing ideas. Stay in touch and make changes to your business with my quick daily marketing tips and info.
Thanks for listening!
Jan - Happy Event plannng!
Pinterest Trend Data is in Beta - when open to all it will be here:
Trends.Pinterest.com
Too look at new Pinterest trends for 2020 go here:
Pinterest100.com
Let's connect on Pinterest! I'm here:
https://www.pinterest.com/janrossico/
Google Alerts is a great tool for many reasons. Listen in!
Originally broadcast March of 2019. This was shortened a tad and re-released as it is a popular item from my older website and I am re-publishing it on my new blog area.
Thanks for listening! I love using Google Alerts. It is a very helpful tool!
More tomorrow. Stay in touch.
Jan Rossi of Marketing Residency
With Instagram hiding likes, it's making people post on their feed mor often - yay! for more content.
Listen in!
More tomorrow. This is a daily min-brief from the Amazone Alexa platform that happens daily.
You can also find this podcast and past episodes on the Google Podcast at https://bit.ly/GooglePodMR
Jan! Plan your 1st and 2nd Quarter Marketing activities now.
If you overpost on Instagram and Facebook stories you will lose valuable fans. They might still want to be connected but since they are overposting on the stories areas, you are tired of their endlesss chatter.
Just post when there is something interesting to say!
Thank you. Your fans thank you too!
Jan Rossi, Marketing Residency
If your website has not been updated for a while, marketing folks do not want to send people there because it is not a good idea to confuse people.
Check out Linkin.bio from Later.com
You can add different links. It provies a nice looking landing page with an alternative link. I am linking fans to our Google My Business page to encourage more drop ins and actual store traffic.
I will let you know how this trial works after a few days.
Happy 2020! It's been super busy so far. More to come tomorrow with Jan Rossi and Marketing Residency.
Hashtags evolve and change. When was the last time you did some hashtag research? Add new ones!
Have fun with New Year's resolution posts!
People like to be entertained. Keep your followers amused and help them stay engaged with your brand.
Happy New Year to you!
Stay with Marketing Residency to get great marketing tips and insights with Jan Rossi.
HappyNewYear
Give your custoers information about your business in all the ways possible. This tactic includes changing your voice mail message weekly. It is no longer neceesary to tell people your open and close hours. Just give them your Google My Business page name to look that up.
No need to use your voice mail for too much information that can already be found through Google Maps. Use the opportunity of them calling to tell them something interesting. If they want to go right to leaving you a message tell your callers this information upfront and tell them to hit the pound # key to leave a message to you to bypass the greeting.
When your customers time is considered - they appreciate it!
Plus you can give them new information weekly!
Wishing you a very prosperous New Year!
Jan Rossi
Marketing
(:56) Short One!
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Do not filter your reviews. If your reviews are all glowing 5 stars - Google might suspect you are sending positive feedback folks to give 5 star reviews on their platform and sending critical feedback people over to another area where a review on Google is not encouraged.
Mama Google doesn't like this!
Listen in!
More tomorrow - Jan
Successful store owners use multiple categories in Google My Business so that they show up in many search results, not just one. The word "STORE" does not help you at all! People do not search for a store - that's a given. They want to search on Jewelry store, Vintage clothing store and more. Show up in those search results - all of them!
This is Jan Rossu - 15 years successful retail business store owner and marketing consultant / course creator. My Google My Business course starts soon. Stay tuned.
[music courtesy of : MACKLEMORE & RYAN LEWIS - THRIFT SHOP FEAT. WANZ]
Did you get an Alexa or Echo for Christmas?
Welcome to the Amazon Flash Briefing Marketing Residency!
Listen in.
Happy Relaxing Time Between Christmas and New Year's!
A great image has impact!
Continue to use Pexels and Pixabay, but know that all their stock is now in Canva!
Have a great Holiday.
I will most likely just play some tunes tomorrow and Christmas day.
Work, work, work, lol! no! We rest.
Have fun - Jan
(1:45)
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Are you taking quick videos inside your store? Be authentic! Save the graphics videos for later. Show us what is on the shelf! Elf of the shelf? How about - what products are on the shelf?
A quick video is super effective and we get to hear your voice too. Very good. Be engaged. Smile when you talk. Ask them to shop with YOU this holiday season.
♫♫ Thanks to Smashmouth instrumental for the backround tune...♫♫
More tomorrow!
I am really cranking out the content! Hope you enjoy these daily marketing insights.
Jan
During uploads of images to your website or social media areas, it’s important to pre-prep your photos and title them, add a description, tag words etc. Don't have your images indexed as CanonCs3X57384. Search Engine Optimization tactics with images is very important. Change the properties of your photos by right clicking (if you are on a PC) and scrolling down to properties and fill everything out that is important. It's important to be geotagging images for location info.
This episode has huge demand, so I thought an updated session was a good idea. Enjoy geotagging!
Jan
Help your fans lighten up. A fun humorous post on your feed will make them smile. No stress! It's time to help them chill out.
Watch all the sale chatter, green and red images - just make them smile.
We don't have to be so serious all the time, right?
Jan :-)
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Keep your older Highlights events or kill them off? What camp are you in?
I like to keep the older events, classes, wine and cheese offerings, sales and special offers. It gives new customers the chance to see what you did in the past and might help them actual like and connect to your profiles to stay in the loop.
More tomorrow - see you then Jan!
Note: My website is parred down a bit for the transition over to Kajabi. I am taking the best content with me and leaving the rest behind. It seems many folks liked the taping and geo tagging photos. I will do something more indepth on the new platform on that topic. Thank you for your continued interest in listening.
J.
Stay within the Facebook Terms of Service (TOS) and keep your business posts on your Facebook Business PAGE - not your personal page.
You will be shut down. Super fast.
Listen in and abide by the rules.
Good Luck!
Jan
Does my story describe you as a small business owner? Do you need help with a marketing strategy?
You are not alone!
Stick with Jan Rossi of Marketing Residency. A new course is arriving soon. Just for this situation!
Without segmenting your ads you are wasting money on Facebook ads.
Do you realize how many 18 year olds on FB are really 13? A ton. All those clicks mean nothing to them - but they eat away at your budget.
Segment. Switch things up! Find your targeted niche and spend more money there.
Jan
Try the new Facebook and embrace the design and colors. It might just help people stay on the platform longer!
More to come! thanks for listening to Marketing Residency by Jan Rossi. Lots of new courses coming soon. Stay tuned.
Guy Raz's show "How I Built This" gives us a coool hiring tip from the founder of Slack. Listen in and hire your next amazing employee today!
Jan
p.s. I am going through a transformation and saying goodbye to my old website and old format. My new website will be up and running by the end of December 2019. I've moved away from WordPress and onto the Kajabi platform. So there are lots of tech and design things to do!
Some of the links from my past broadcasts might not work correctly - I am updating them - but I might miss a few. Just still go to JanRossi.com and find great content, courses, analysis offers and more to help your get your small business marketing strategy set for 2020. Use my retail and corporate experience in marketing to jump that learning curve. Listen in daily here with Marketing Residency. Great daily marketing tips that are mostly actionable, sometimes general and always fresh and innovative. I love marketing!
Thanks for enabling this mini-podcast briefing here on the Amazon Alexa system.
Jan
Windfall in the 4th quarter? Sit down and make a plan how to use it wisely!
Listen in - more tomorrow!
Jan
Have a special parking space available for pick-ups. Busy Moms and Dads and folks with dogs in the car would love the convenience of pulling up in front of your store and having their item delivered to them while they stay in the car.
Think of all the boomers out there with bad knees! Help them out.
These tiny touches of convenience make all the difference in your customers day and keeps them coming back to you!
This is Jan Rossi. I am focusing on Retail Store Marketing and hope to have you follow along for great tips daily on the Alexa Flash Briefing system on Amazon, Google Play or even Google Podcasts ---> https://bit.ly/GooglePodMR
More tomorrow !
Jan
Congratulations to everyoe starting out on a new journey - are you going solo? Starting a new retail business? A new online business?
Dive in! Stop overanalyzing and really - begin to make mistakes. This is how you grow.
Listen in to Marketing Residency.
More tomorrow.
Psssst! Don't let a calendar dictate when you begin. If 2 am on a Sunday night is your brainiac time - work with it - don't wait til the morning because you will forget your fantastic ideas. JUST GET STARTED!
More at JanRossi.com (new website coming soon!)
Show off your holiday spirit and show off your great reviews with MarketingKit.withGoogle.com!
Just pop in yourGoogle My Business page name and it will automatically pull great reviews and make neat graphics for you to share on social media.
Could this be any easier? Nope!
I've got all the great tactics to keep your retail store thriving. Stay with Marketing Residency and listen in daily!
On Google Podcasts and enable on Amazon Alexa too.
More tomorrow - keep selling - it's the holidays!
Jan
On Social Media you need to follow the terms and conditions of running raffles and contests on Faceook.
I like using them - but only on a minimal basis.
Raffles are fun and exciting and it encourages new people to find your social pages on the various platforms. However you must follow the rules of the platforms or you might find yourself in "Facebook Jail."
Listen in!
My website is in the middle of a makeover - so I will share the new look next week.
Thanks for listening to Marketing Residency by Jan Rossi.
Do you have helpful signs on your shelves helping customers?
An old kindle running a loop video of your product maybe?
This is a quick but important retail store marketing lesson.
With limited staff help - you have to rely on other shelf signs and loop videos to help your customers make a purchasing decsion.
It's easy - but only if you implement it! Take the time - put your brand name on all your signs and videos.
Watch sales increase!
I'm Jan Rossi - helping you with your new retail store marketing ideas and strategies. No marketing plan? Let's build one together!
A new website is coming soon. Stay tuned to JanRossi.com and thank you for listening to Marketing Residency. Find me on the Google Podcast app here as well ----> http://bit.ly/GooglePodMR
Upskilling is now a corporate priority for companies that want to grow fast with a skilled employee base.
And you can do it to with your small retail business.
Invest in training.
Making the time to take these classes is important - your increase in knowledge can mean a $25,000 spring sales record or another flat $5,000 sales quarter if you just do the same things you did last year.
Which do your prefer?
Grow your biz - take classes!
When you're reskilling employees, you're replacing outdated skills with new skills to meet the changing needs of the market.
And as Google My Business has introduced significant changes this year my first online course will be on this subject. A Google My Business Primer Course is coming in mid December. I’ll announce it again soon. You don’t want to miss it!
Remember that feeling you get at recess after you had a great day in class?
Yeah, that feeling! - You’re going to feel that again - with me, Jan Rossi of Marketing Residency. I’m focusing on retail store marketing in 2020. A New website is coming soon too!
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
You do have the right to tell customers to leave your store for a number of reasons. Just keep your employees informed as to when it is appropriate to do this and when it is correct to call the police.
Keep the power in your store with you.
The customer is not always right!
Listen in - more retail store marketing coming on my new website soon at JanRossi.com
A person needs to know you, your reputation, and your product or service before they are willing to buy. Building visibility, trust and a positive reputation takes time with a series of memorable contacts.
Those contacts can be from light exposure with a social media ad, it can be a special press release in your local newspaper, it can also be small reminders you place in the person’s email area or the actual shopping bag notice thanking them for the sale and reminding them of a fun event coming up for your business.
Rest assured that repeating your message is key. That rule of 7 is important. Many people will not even know they have seen your message 7 times. When asked by a local store owner how they heard about an in store sales event most people said the glossy vista printed postcard they saw in the store prompted them to come in. But in reality - it was a number of social media outreaches, paid ads and both instagram stories and fb stories that were SHARED with others - that had them see the message over 7 times and there they are in your business. When they tell you - oh this card here told me - that is not accurate.
No one likes to be manipulated. Most people will not tell you that an advertisement influenced them to come in - they will tell you they just drove by or a friend told me. Not really…...
Understand it is everything - it’s a process ……. Smart marketers do everything!
Enjoy the long weekend! Don't forge to listen to one of those Alexa playlists I mentioned. Try asking Alexa to "play the playlist Christmas Past" and it will get you in the mood for that holiday decorating you might be taking part in this weekend.
Jan
Thank you for listening to Marketing Residency. :-)
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Great Alexa Playlists for your Thanksgiving and Christmas Holiday gatherings make it easy and festive.
Here are the Playlists I mention in this episode:
Chill for Cooking
Jazz Spices
Cooking with Country
Pop for Cooking (think Ariana Grande and Taylor Swift)
Morning Acoustic
90's Hip Hop for Cooking
Grill and Chill
100 Greatest R & B Slow Jams (dim the lights, candles lit)
80's Rock Ballads
Music based on activities is a fun an interesting concept!
And if you want to keep track of all these playlists I would recommend this Alexa Music Notebook to keep all your favorites in one place:
https://www.amazon.com/Alexa-Music-Log-Playlist-Notebook/dp/1795598972
[full disclosure: I made this playlist book using kdp on Amazon - I use it all the time so I shared it for everyone!]
[music credit: Lonely Boy - Andrew Gold]
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Today here is Colorado it’s a snow day and it’s also a few days before Thanksgiving.
The bottom line is that people have the day off. They have idle time. What are people doing?
Many folks catch up on things, some people feel obligated to check those work emails and still do a bit of work form home...but in general I’ll tell you what is happening….
Folks are scrolling on social media and business websites looking for gift ideas and for fun things to do when family arrives from out of town.
My question to you - the smart marketer - are you posting? Are you showing up with great ideas and recipes and funny things about the snowday? The businesses that engage with what is happening in our lives - being snowed in - these are the companies that get our attention.
If you are in retail - you’ve got to be in front of your customers and remind them to shop local - shop with you - how you do that is by being indispensable to them. Selling kitchen items? Show us some great soup preparation and tips with a FB live demonstration.
Selling CBD oils? Well - who’s snow shoveling and might need some wonderful cbd oil for their aches and pains after shoveling? Be the solution to the problems.
Just be in their feed as people stuck at home have more time to be online. They should be connected to you and your business so when the time comes to buy - you get the sale.
Listen to the entire episode and make your next snow day be a great marketing opportunity!Have a wonderful Thanksgiving -
[music credit: Vince Guaraldi Trio - Linus And Lucy]
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
The cookie monster refers to your manufacturer or distributor who steals your customers when you casually send links to THEIR main website. The main company drops a cookie on that persons computer and they use pop up ads around the internet to lure them back to them (not you) and they offer free shipping too!
They will never tell you this.
Beware of the cookie monster!
Listen in to the whole episode. Want to connect with this podcast using your phone and the Google Podcast App? Just go here and subscribe. ====> http://bit.ly/GooglePodMR
And thank you for listening! I realize you have many choices on the topic of marketing. I appreciate our connection. - Jan
Today I remind everyone to go take a peek at Etsy and see what all the creative folks are doing over there. Did you know you can get branded frames for your Instagram and Facebook stories at Etsy and the packages of images range from $4 - $20 or so? Yes! If you are graphically challenged like myelf, this is a huge helper. Anything to make your brand look more consistant and professional is a good thing. I just purchased some regular frames for Feed posts and for stories posts. The style is simple and it is in the colors of my brand with is gold and dark blue with a highlight of hot pink.
If you listened over the weekened you noticed a bit longer segment on both saturday and sunday - I figure you might have a bit more time to listen on the weekend, so I might continue to do that...just send me an email at jan@janrossi.com and let me kow what you think of going longer over the weekends. More tomorrow from me - jan rossi. Bye for now.
My podcast is transitioning to be more targeted towards retail store marketing applications and strategies. I hope you will stay with Marketing Residency and learn both online and offline marketing strategies that will help you in your business. Thank you for listening.
Jan
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Download the Mailchiimp Report on Marketing for 2020. They are big data gatherers - so when you're in the hunt for something to focus on in 2020 - read this (and other good reports on this subject)!
The podcast is growing! Consider adding a podcast to your small business mix of social media tools.
- I think I like these flash briefings being a bit longer on Saturday and Sundays - I can get more good bits in! I will stick to uner 2 minutes during the week.
Have a great rest of the weekend. - Jan
Tips on not over-posting, reducing hashtags, post at the right times, looking at your statistics, curate great content, not being too casual on your business page and more!
This ones a bit longer! Just under 3 minutes - but maybe on Saturday you've got some extra time?
Enjoy! Maybe one of these tips will help you tighten up your social media strategy.
All from Jan Rossi! More at JanRossi.com
Having authentic pictures on your social media platforms and your website will help your customers trust you. They will trust that the images match the actual interior of your store. Stear away from using lots of stock images!
It's easy too - take your cell phone and click away. Put your best face out there. No surprises! Match those online images to the actual images of your retail business.
More at JanRossi.com
Note: Pippa has been acquired by Acast - My wesite link to these episodes is now with an acast link - all past episodes will redirect. If you have any issues - let me know at support@janrossi.com thank you! ♫
Getting ahead in business is often the result of knowing information first - before anyone else gets knowledge of a platform upgrade, new keywords and in todays topic of new categories in google my business.
I have it in my planner to check to see what new categories are being added to Google My Business on a monthly basis. But I have to go to each account I manage and one by one check to see if a better - more direct keyword has been added that will help my client be the one and only result if someone searched on it. Not a bad strategy right? You’ve got to stay on top of things.
Well, today I discovered a new site called Pleper tools and the website is simply p l e p e r dot com.
It will give you the lates and greatest list of new categories google is adding to their platform within a 3 day timeperiod.
What you do is head over to pleper.com then press the button to go fetch the most updated list.
Got it so far?
More to this! Go to my website and watch the video I made on this topic - its fast and easy to understand it.
Use this tool!
Another great tip from Jan Rossi of Marketing Residency!
My new class is coming soon. I'm moving my platform over to Kajabi this week - so I will give you a sign up link for advance purchase of the class tomorrow!
You deserve an advantage - keep listening to Marketing Residency and I’ll show you how to separate from the crowd of copycat marketing tactics. More at Janrossi.com
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Now here's something to consider. A book about saving the salmon population is being touted as a new business management tool.
The book is entitled "Stronghold: One Man's Quest to Save the World's Wild Salmon." and its written by Tucker Malarkey and the fact that this article never mentions that the book is written by Tucker and it focuses on the work her cousin, Guidi Rahr has completed is a bit odd. But I am giving her credit here as Business Insider did not mention the actual author….. Come on business publications - keep up!
Getting back to our story today
For threatened salmon habitats, the researcher adopted a strategy of saving and fortifying what was still right and intact in the salmon environments, reasoning that the costs of preservation were far lower (and the odds of success far higher) than trying to repair what was already lost. That strategy has since led to his life's mission of working to preserve the salmon-rich river systems of the American northwest
With a business mindset its the tactic of preserving the strength in your existing markets and keep them growing instead of trying to fix broken areas that take too much time and money to fix.
Listen for more!
Also - I will add this as a post to my website blog at JanRossi.com
Here is the link to the Business Insider Story: https://www.businessinsider.com/ceo-surprising-business-lesson-learned-from-salmon-stronghold-strategy-2019-11
[Note: I wrote the copy for this mini-brief episode using the new fonts Lexent Exa and I found it super easy to read. As I record I do read ahead so I know where I am going (something I learned whilst playing the clarinet in high school) and it was a near perfect recording. Less edits. I urge you to try the new fonts as mentioned in my previous podcast here: https://shows.pippa.io/marketing-residency-with-jan-rossi/episodes/use-the-new-lexend-fonts-in-presentations
More marketing tips from me tomorrow - marketing, yes!
Jan :-)
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
A fatter font with more space in between helps with reading comprehension. Easier reading is a great user experience upgrade.
Go ahead and add these fonts into your "my fonts" area of Google docs.
Start with Lexend Peta.
Be the presenter with the "clearest" information. People might not realize that the reason they followed your slides so well was because of a simple font choice.
Stand out.
More at JanRossi.com
Messenger can create more work and false hope with all the questions they "help" people to ask you. It's a way to give you the false hope that customers are more connected to your business. It's a lot of single replies that lead to nowhere in many cases.
Have your questions refined. Don't allow messenger to take up all your time with no results!
More at JanRossi.com
What phone number is listed on your website? your Facebook page? Your Google My Business Account? They should match. Google pays attentio to anomolies like different phone numbers. It could affect your ranking of the website and other social platforms. If you are working with a national marketing chain they most likely will want to change your phone number so they can "keep track of" who is calling in. This is an old data point. You don't have to do this anymore, but it does help when the marketing firm is trying to convince you to sign up for another 6 months at $2,000 a month. They just spit back your phone call data as proof of something that is a result of their work, yet all they did was literally change your own phone number. Don't get caught up in this power play.
Listen in!
More at JanRossi.com
Check your website to see how the speed is working, if the meta data is correct, if your alt-tags are underneath images and more. Is it working well and most iimportantly visible to Google?
Listen in for a gentle reminder to check out your website. I used this chrome extension lately: Seo Analysis and Website Review by WooRank.
Very thorough!
Check yours now!
Jan from JanRossi.com
After a purchase, do a Gift With Purchase! It's fun and keeps people coming back - with brick and mortar stores and online stores as well.
More at JanRossi.com
With image based searches, you have to have great backlinks to help with the higher ranking of your website. A Google My Business page helps with another great backlink - so use it!
More at JanRossi.com
Website Authority is important!
Find Marketing Residency on the Google Podcast app as well.
With your content on the blog, a podcast or a social media post emphsize the benefits way more than the features. Show me how it solves a problem. Make me appreciate the work that went into product development.
A shorty!
More at JanRossi.com
(1:55)
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
I'm reading the announcement from Twitter "we are stopping Political Ads globally" - it's good to listen to their reasoning. I hope you don't mind this lengthy session.
Good to hear this information.
No more political ads on Twitter!
Are you workin' your projects maximizing the impact of your posts, ads, images and more? Remember Facebook Frames? Give it a try! Be creative.
Possible frames to make:
Company Logo with Holiday Gift List Decor Frame
Logo for Political Candidate
Make a frame for a LOCAL FOOD BANK to remind folks to donate
Make a frame for a Puppy Rescue place to remind folks to adopt a pet.
There are so many possibilities! The reach is awesome.
Thank you to -
[music: Harry Belafonte: Jump in the Line]
Work! Work!
I believe you!
This is one of the best songs. I remember my Dad playing Harry Belafonte records along with the Mills Brothers, Louis Armstrong, Frank Sinatra, Harry Conick - so grateful to have the exposure to many different styles! Miss you Dad...
Is there something strange going on with your accounts? Do you feel like you’re being ghosted by fans? It’s usually things happening on the platform – updates or changes are made that change the algorythym. Ask members of Etsy last year. People were doing so well – on a roll – then nada. Zippo. No sales.
Everyone felt like they had been in a cool relationship and then the dreaded no texting, no phone calls, no call backs – the ghosting feeling!
Listen in to this Halloween ghosting inspired episdoe. That you Ray Park Jr. for the tunes and also Ghostbuster for the movie snipit!
[music: Ray Parker, Jr. Ghostbusters]
How to get on the top of search results when people are looking for gifts? Give them Gift Ideas! Online is the front door of your business. What content keywords will result in a click to your website? Listen to find out!
More at JanRossi.com
[music: A-ha Take On Me]
Emails are a great way to reach your audience. Remember everyone will be bombarded soon. Why not build up trust and send out emails now? Great images, brand colors, show us something new and more.
Don't forget the call to action!
More at JanRossi.com
Would you like to review this Alexa Flash Briefing mini-brief? Go here and thanks! ---> https://www.amazon.com/Marketing-Residency/dp/B079Q7LN9N/
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Videos are more interesting when you add a few props. Here is a great suggestion when you are making a few points. 1, 2, 3, 4 - use a prop!
More at JanRossi.com
Thank you for listening to Marketing Residency by Jan Rossi. I hope you enjoy these broadcasts. More tomorrow!
[music: The Entertainer from The Sting]
You can now use the "search by images" feature on Google My Business. Are you pictures loaded up with good keywords? I hope so. Are you responding to reviews with keywords in a casual, non-spammy way? I hope so. Are you liking these tips on Marketing Residency?
I hope so! :-)
Listen in - find more information on marketing on JanRossi.com
Enjoy the beautiful fall weather and tighten up those images on Google My Business!
Smart marketers going into the holiday season know there is a short window from interest to hitting that buy button. You’ve got to use a bit more ad repetitions and tell stories in these short ads so your potential customers are eager to hear more from your brand. Then they feel comfortable and buy.
Ads should be simple and all social channels to send folks to mobile friendly pages with new offers to encourage people to complete the check out process.
Remember that mobile is used multiple times a day and this is where you’ll have the biggest impact to reach people. Stay on point and focus on mobile for this upcoming holiday.
Thank you for listening to Marketing Residency here on Alexa. You can also find this mini-brief on the Google Podcasts and Google Play apps.
Have a great weekend. More tomorrow from me – Jan Rossi of JanRossi.com
Get that Ken Burns affect by using the Milestones Posting area on Facebook.
Make things happen! Change things up!
Jan -- find more at JanRossi.com
Use GeoPhoto from Microsoft to help you GeoTag photos you get from Usplash and Pixabay so it is attached to your Google My Business GPS coordinates. It will prvent you from having a rejected photo!
Of course all images you take at the business with your cell phone are all good.
Keep adding images. Don't let this issue stop you - getotag and make your client's page rock! I have a new client and we are doing super good after only one week in - it pays to use someone who knows the details of each platform. Stick with me - I'll keep you ahead of the curve.
Thank you for listening to Marketing Residency. I do appreciate it! Want to review on Amazon? That would be great - here's the link and thanks!
https://www.amazon.com/Marketing-Residency/dp/B079Q7LN9N
Find more great content at JanRossi.com
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
All the fun Fall rituals gets everyone in the mood for the Holidays and -- shopping! Are you ready? It's time to plan. Ads, Content, Links, Guest Posting, Images, Special Offers - let's get ready and get that plan in place.
[music: Alan Parsons Project]
more at JanRossi.com
Be sure to comment on other pages for your clients. Stay engaged and post as the company. It's a great way to get them noticed. Don't be spammy! Add value always. Go find out where your customers hang out and join in on the conversation.
A shorty today!
More at JanRossi.com
[music: Quincy Jones Bossa Nova]
We're gonna slow it down for Fall! A reminder to put those cues into your post with Fall wording, plays on words with pumpkins, etc. Focus on all the life celebrations we have coming up. How does your business weave their story into the Fall and Holiday celebrations conversation? Do it artfully, be creative and not pushy and all will be well.
Add those Fall elements today.
Hope you enjoyed a more calm Jan today as my coffee intake is being monitored (by me, so who knows) and thanks for staying by me here at Marketing Residency. I love all the feedback and questions.
Reach me directly at Jan@JanRossi.com
More tomorrow!
[Music credit: Deep Thoughts by Jack Handey (2017)]
With no description to your business on Google My Business there are no keywords for Google to use for search results.
Don't overlook this important area!
Jan
p.s. wow! sorry for the fast talk. I think my coffee kicked in - no pun intended! lol
Hello Marketing Residency Fans!
I know you want more information! If you just subscribed recently on Alexa, you know you get one podcast at a time. To listen to my other sessions just go to Pippa! The linke is: https://shows.pippa.io/marketing-residency-with-jan-rossi/
Lots of great marketing tips an information. Check the title and listen to the one that interests you the most. Hope this helps you find more of my podcasts!
Have a great week!
More info at JanRossi.com
Today I’m passing along a great tip to secure you and your clients gmail and calendar areas. Turns out hackers have found out they can send you emails that attach to your google calendar as an event. They can take over your calendar! And it might appear that you agreed to attend an event you really did not – and you might give out your cc information thinking you are attending a fake event. Be aware this is a real scam happening now.
Listen to this informative podcast and make the changes today so you don't get confused. Block access!
More info on digital marketing at JanRossi.com
Making duplicate accounts is a tactic with some large marketing businesses who want to take control. They make another account, marke yours as duplicate and you loose all your history! Watch out for this bad tactic. It's a lazy way for them to gain control over your listing.
Listen in and keep an eye on your social platforms with sharp staff personnel or a dedicated marketing professional who checks your accounts regularly.
More great tips and marketing info at JanRossi.com
Hello Marketing Residency followers!
Sorry for my absence! My parents moved and I was crucial to the process for the last 4 days. I made this recording on Monday and forgot to post it - then came back and did a bit more edits.
Google My Business is changing from a general service area to one of towns and zip codes. It will standardize things. Make these changes if this affects your business situation.
ALSO be sure to check for new categories! They keep adding new ones.
More tomorrow - I have important tips coming up. Stay in touch!
Jan form JanRossi.com
Connections make things happen. Talk to people about your brand, your product, announce changes, stay in touch with industry professionals from conferences and more. Step out of your comfort zone and tell people about what's happening in your business, your career.
A press release may be in order! Start writing something - not long - just informative.
Remember Ferris Bueller? His amazing connections made things happen for him and his friends. We should all be so bold!
More tomorrow!
Jan.
Find more marketing information from me at JanRossi.com
[music: Ferris Bueller's Day Off - Soundtrack - Oh Yeah - Yello]
Break out of your box. Don't just post images - use ALL THE TOOLS!
Slideshows are fun and helps folks see more of your information just watching this small video - they don't have to manually scroll throw images.
People are busy (and lazy! lol) make it easy.
Use the SAMBA ♫ very fun and playful music.
More at JanRossi.com
It's time to reset your social media pages after the big Labor Day sales and make sure that new people that arrive to your pages do not know they missed out on a big sale. It might stop them from buying - "I'll wait till the next sale" type of mentality.
I worked on a big acount for a few years and everyone knew when the sales came so it was completely dead leading up to those sales times. If you train folks for sales, they wait for them.
So again, take off any mention of sales after they have expired.
And a tiny comment about blocking stories from an account....why you might want to do it.
Find more at JanRossi.com and thank you for listening to Marketing Residency. Now on Google Play Music as well as Google Podcasts.
more tomorrow!
Recommend a business professional and/or their company for an award. It helps with great exposure at no cost. Help them grow their business with this great exposure.
My friend I nominated is one of 6 professional beings recognized out of a nomination group of 23. He is really excited to have the exposure for all the good work he and his staff do for our community. Congratulations Jason Babson of Fort Collins. His business transports wheel chair bound and older folks to their appointments through Heart & Soul Transport. Thank you for the good work you all do - every day to help our seniors thrive!
Thanks for listening. More tomorrow.
Who will you nominate? Step up!!
Jan
[music: The Knack - My Sharona]
New requirements tighten up running ads for issues, elections and more in the USA. Facebook is trying to stop the shenanigans from 2016. Everything must be documented and the people running the ads must be transparent.
Here is the page for more information: https://Facebook.com/gpa
[music: Take On Me by A-ha]
What can you do with the numbers 20 20 for the new year approaching?
It's time to get 2020 content out there to gain traction for SEO leadership positions.
Great ideas to get you thinking for the year ahead from Jan Rossi of Marketing Residency.
More at JanRossi.com
What’s your week going to be like? At the end of the week will it be dirty martini celebrations or a quest to tidy up your Linkedin account and search for a new start somewhere else.
Whatever it is – choose happy – if you are happy in your work – it’s not work now is it?
More tomorrow! Now go out there and rule the day with your creative Marketing ideas – don’t let folks discourage you – keep the ideas flying – it’s what makes you great!! Persistence…
Sign up for my SHIFT Marketing Weekly newsletter at JanRossi.com
Have a great week - keep that energy level high. Keep your sights on 4th Quarter activity and set your marketing effort up for success in the 4th quarter.
Jan ♥
If you handle logistics with your company you know that one false move can tank an order – and it is usually shipping. If you set everyone’s expectations correctly – there are way less problems.
Give adequate lead times for shipping, provide actual phone numbers where your customers can get a real person to talk to and sort things out – these are the simplest ways to build trust with your brand – listening to customers queries and solving problems.
Be the company that knows where things are and can fix logistics problems fast. Make it turn into a great feature of doing business with you over a competitor. Deliver on time. People will pay more for that satisfaction of knowing their item is on its way. Don’t give them more to do – let the responsibility rest on your logistics shipping team in tangent with customer service. I would use this as a great marketing edge.
Good luck with outfitting those dorm rooms!
Find more cureent marketing trend information at JanRossi.com and thank you for listening to my Amazon Alexa mini-brief Marketing Residency - enable it now here --> http://bit.ly/MarketingResidency
More tomorrow! - Jan
[music credit: Handle with Care - The Traveling Wilburys]
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Got some helpful tips for me on Pinterest?
Find me here: https://www.pinterest.com/janrossico/
Would love to get your insight and advice! It's super fun and great to build up fans and gain traffic to my website JanRossi.com
More tomorrow!
Search is important with Pinterest - images as well.
It's fun too! :-)
In case you haven't noticed school has started for most people. I was talking to my sister this weekend (she's a 6th grade teacher) and she was telling me some of the exercises she had students do in sixth grade. They are just getting used to switching classes and there's lockers now they have to remember combinations you know all that new responsibility on kids comes with stress.
She had the kids do some quick exercises so they can start thinking for themselves - what do they want to accomplish this year? What makes them happy? What stresses them out? How do they deal with it?
I think we can all learn from this helpful routine weekly. Let's go back to elementary school and revisit. What is this quarter going to be like? What are we worried about? How do we handle that?
Great info - a reminder to be balanced and take care of ourselves. I especially applaud the teachers for helping these 6th graders develop into free thinking, smart, active young adults.
Best of luck with your tasks and your kids with new schools.
Jan ♥
You've heard the famous line "Don't look back you're not going that way." right? Well people will always argue that you have to analyze your past data in order to know what is working in order to maximize the strategies that are spot on - crushing it with engagements (shares, comments) and this is a good thing.
What is not such a good thing is comparing your business with other competitors ALL THE TIME. For some reason there are businesses that will not venture out and try something new unless someone else does it first.
This is really too cautionary. Be bold. Innovate.
Listen in - maybe I've inspired you to go down a new creative path this morning. Good luck!
The same old tactics are just so tired and boring - be new - be fresh! That's why you like marketing right? Remember that!
More great info at JanRossi.com
Find my podcasts on the Google Podcast app and Google Play Music app as well. Search on "Marketing Residency."
more tomorrow! - Jan
Hello Marketing Residency listeners. Today – a short chat about using subdomains off your main domain. Google has noticed there is subdomain activity that has nothing to do with the main domain – it’s a work around people have used to piggy back good rankings from the main domain. Google is now telling you to literally “proceed at your own risk” [ warning sound ] in doing this because they don’t like these well ranked sites to lease out their subdomains to companies that have literally nothing to do with their brand.
Google also has hinted that it might possibly hurt your main domain ranking. Uh-oh! I hope you are not doing this!
Listen in to the entire segment.
Listen to Google's information here from Jan Rossi - I stay up on most website seo and other online matters as well as marketing. It's important to know that your efforts are working.
More at JanRossi.com
What does your audience want?
What needs are not being served where your brand or product is a great solution?
Where do your customers hang out? Are you there?
What do they listen to - who are their influencers - other family members, business associates, podcast influencers perhaps?
So many questions, but with good Marketing Research you will succeed! I want you to rock sales this 4th Quarter!
Find more at JanRossi.com
How did podcasting take off so fast?
People love to listen - they are attracted by it's authenticity.
If your clients are listening, are you there? Are you going to make your brand have a presence in this new media?
You should!
Listen in! More at JanRossi.com
Note: I just got word that Marketing Residency is now on Google Play Music - Search for Marketing Residency on that app!
Find me on Instagram at JanRossiCO
More tomorrow - sign up for my SHIFT weekly marketing newsletter for great inspirational marketing ideas. - Jan
College Campuses are embracing the announcement of pronouns in introductions.
We should be mindful of these changes with our marketing content.
A good reminder. A bit more information after my broadcast on June 26th about Gender Fluidity.
More at JanRossi.com
More at JanRossi.com
Happy Monday!!
More to come this week -
[music: Usher - You Make Me Wanna]
Custom Audiences go back to a max of 180 days. We have 137 days till Christmas! Are you sending your customers to your website with great content of how-to's, informational pieces and more? Build this custom audience so you can market to them with remarketing campaigns later!
This is very important!
Gather this audience. Target this audience!
More at JanRossi.com
Google My Business Product Posts Rank Higher than the General Post Area! If you post in Products - do it more often - very important to keep feeding more product information to Google.
More info at JanRossi.com
[thanks to Quincy Jones - Bossa Nova from 1964 - The Austin Powers theme!]
Have a great weekend! - Jan
Whether it's your url, FB link or actual business name and location, add a watermark to your images and show your fans different ways to connect with you through that watermark.
More at JanRossi.com
Creating cohesive charts, banners or whole infographics should be a skill in your marketing toolkit. If you aren’t great at graphics, find an app to help you with that - they are out there. Just brand it with your company colors and the “feel” of how you want the content to come across – light hearted and fun,, silly, serious, factual – it depends on your goal of course.
Adding infographics on Instagram is fun. They can be used in 3 or 4 sections and as Instagram loads – that vertical piece stays together – I love to see infographics on Instagram.
Interesting content that is visual stimulating is highly shareable. And you get your point across fast. Some serious topics are lightened up with these creative infographics. Think about adding one to your social media platforms today.
I’m Jan Rossi form Marketing Residency. Quick marketing information every day in a mini-brief on the Alexa and Google platforms. For more info go to JanRossi.com
I'm talking about IGTV this week on my SHIFT Newsletter - sign up here and learn how to get going on vertical videos (although now IGTV is allowing horizontal format as well! things change fast - stick with Jan Rossi - sign up for my weekly newsletter and don't miss out on marketing strategies to help grow your business)
[music: Take on Me by a-ha]
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
As marketing professionals we sometimes wear the business consultant hat, the accountant hat (saving money) but we are always looking out for the best interests of our clients and their customers. It’s those relationships that must not be broken. Be a good listener first and foremost!
We can admit the oops moments right? Be human. That always wins.
I’m Jan from Marketing Residency here on the Alexa Flash Briefings platform. Find all my podcasts on Google podcasts as well. More tomorrow. – oh yes and if you’d like to SHIFT your thinking about online marketing – join my newsletter! Go to JanRossi.com and sign up. Great actionable ideas you can implement right away for your biz.
Let’s say your company is launching a new product. Senior Marketing Management has been involved, but not whole departments. This new product must hit the ground running because Christmas sales are near and you don’t want any potential problems to derail the upward momentum of the new product excitement an sales.
Who would you pick in your department to lead on Social Media? The same people that shine now? Have you hired new people that are eager to show their marketing creativity and might feel over shadowed?
Don’t let your emotions get in the way.
Give them each a test - complete at the same time.
Listen to the whole episode and get a quiz going for your department!
More at JanRossi.com
Thanks for listening to Marketing Residency on Amazon Alexa!
Most people have no idea that they are being retargeted with ads once you visit their main website. Be aware that those Google ads appear because there is a cookie on your computer.
Find a way to make subscription offers work for your company. Yes, you have to keep track things more - but once you have that client - they are yours!
More from me, Jan, at JanRossi.com
And I'm glad you didn't take this Monday off like Ferris Beuller. Perhaps tomorrow? Is there a parade happening soon? lol
[Music Credit: Oh Yeah, by Yello]
Find great information in the reviews and comments area of your competitor's pages.
It's a great place to find content and point out the bennies of your product!
Listen in!
Happy Sunday! A low energy day -- it's Sunday!
More fun on Monday. - Jan
Are you listening to the buzz about Facebook's billian dollar fine? Rightly so. If you think it's "ok" for a company to take your private data and do something else entirely with it - other than use it for security checks - you missed the whole point of the reason for the damages.
We all have privacy pages on our own websites now telling our readers what we are doing with their email addresses and more. Facebook violated this trust on many occassions - AFTER they said it would be corrected.
Look at your history on Facebook - your total dollar amounts spent over the years. With no customer service - the ability to call in and fix problems and stop erroneous charges - why do we continue to support a format that ignores us as customers?
If you are creative, you can STILL USE FACEBOOK with great success, but you can keep most of your ad money.
Stick with me - Jan Rossi - marketing enthusiast and creative thinker. Let's get around these financial issues and use the platforms that make US the money.
Get marketing insight (and SEO, website blogging tips, strategies and how-to guides) delivered to your mailbox weekly with my SHIFT Newsletter. Shift your marketing and get the best impact with the least amount of money and the most creative strategies.
Sign up here
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
There is a reason why content is being repeated on your social media platforms.
Customers are sometimes just learning about their needs and your posts and images tweak their interest in the beginning…. Then your information helps them make a good decision and when they see your information again and then maybe on another platform – it might be time for them to buy.
I see accounts just put up one post about something important. One tiny post.
Now – unless you are the all powerful OZ and know exactly when all your fans are looking at your feed – you will miss out on 90% of the people interested in your brand.
What to do ?
Repeat the information.
Enable Marketing Residency on your Alexa Flash Briefing app here:bit.ly/MarketingResidency
Listen to this mini-brief and others from Jan Rossi's Marketing Residency podcast on Google Podcasts here: bit.ly/MarketingResidency
More marketing info tomorrow! Stay in touch - Jan
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Don't let too much time go by without updating and brightening up your profile and cover images. A picture with no words, questions, domain name or other important information is a problem.
At a quick glance I should know who you are just by seeing the graphics!
Marketing strategies are good, but if you are sending people to your social media pages that are empty and not full of information - that's wasted money spent on advertising.
It doesn't take much. Pull writing from your website. Always end the profile and cover posts with links to send people to your website and get them off the social platform.
Be strategic - and get them to follow your page, your advice so you can continue to market to them later.
More information from Jan Rossi at JanRossi.com
Today – nominate someone in your circle for an award. Let them shine – give them some good press.
This is Jan from Marketing Residency – find me on Google Podcasts as well. Thanks for listening.
More at JanRossi.com
Protect yourself using your business credit card when you're making a purchase with 3rd Party Apps. Use a Visa Gift Card with a cap of about $200. When it runs out - replace it with a new one. Protect your bank account.
Listen for more!
Thanks for tuning into Marketing Residency. To listen on the Google Podcast app click here: http://bit.ly/GooglePodMR
More tomorrow! Stay cool - Jan
Find more of my content at JanRossi.com
A shorter version of my original broadcast entitled Domains and Audio - originally broadcast earlier this year.
Still good information!
Hear the entire original (5 minutes long) here: https://janrossi.com/domains-and-audio/
This ones just 2 minutes. I've shortened my flash briefings!
Have a great rest of your week - Jan
Times have changed - are you changing with the new SEO information?
- No Long Paragraphs
- No Excessive Keyword Use
- No Wall of Text
Keep it short and give them the main information in those first 4 sentences.
Listen in - only 1:42 - quick info from Jan Rossi of JanRossi.com
Want to subscribe to my Amazon Alexa Flash Briefing? Click here: bit.ly/MarketingResidency
Have the Google Podcast App and want to listen to more than just this session? Subscribe to the Google feed of Marketing Residency here: http://bit.ly/GooglePodMR
Definitely listen to my last podcast about how the Give Thanks with Google Program has been renamed to Marketing Kit! Here is that new link: https://marketingkit.withgoogle.com/
All great information! I will keep you on top of things as I use these tools daily with my clients and my training. Stay along for all the good information through the Pippa hosting here or on my website or Google.
More tomorrow!
Jan :-)
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
UPDATE! Small Thanks with Google is gone - replaced with Marketing Kit with Google here is the URL:
https://marketingkit.withgoogle.com
Google did not do a redirect so everyone was concerned!
No mention of this during their live event 2 months ago. Hmmm, someone dropped the ball!
Use these reviews from Google - shows authority for your social media clients. Great graphics and more!
Stick with me - Jan Rossi for great timely marketing tools and inspiration to help your business grow.
See more at JanRossi.com
An Alexa mini-brief on shortening your copy with blog posts and platform feeds.
More at JanRossi.com
If you were to ask many marketing managers what talents they look for in hiring a new marketing intern it would not be tech skills, platform finesse, graphics adaptation or snappy comment comebacks – nope…. it would be storytelling.
A good storyteller with skills paints the visual, speaks the language correctly and strategically places your fans in the position to see your services or products as viable solutions to their problems.
Good old storytelling wins!
Could you describe something and tell a good story in an interview? Maybe sharpen that skill.
Even though live streaming and video is hot, those tech skills still need great copy – a good storytelling sequence that is concise, makes sense and talks with the right tone that resonates with fans.
Other skills are trainable, but a talent for writing must be a given with the applicant.
Listen to the entire Alexa mini-brief and get that missing link covered for your Marketing Department - but get that great copywriter in the mix first!
More at JanRossi.com
Tune into my SHIFT Marketing Newsletter delivered weekly on Wednesdays - sign up here: https://janrossi.com/shift-newsletter/
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
If you are in a position where there has been no pay increase in a while – stop it now by asking your boss for a raise – show them your innovative contributions to the firm, add your stats. Etc.
So it’s important to keep this information. Keep stats on your good work. Ask for more money….when your boss is in a good mood – you’ve increased the traffic to the website with your marketing efforts and more.
Why be shy? Be bold. Ask for that raise. Don’t joke about it. Be direct. Back up your statements and then be quiet….don’t keep talking….be silent after you ask.
I don’t care how uncomfortable the silence is do not speak again until they speak.
Whatever they say next determines if you (a) get the raise NOW not later. (b) stay or prepare to look around. Don’t be known as a tree hugger and stay at a company that does not value your efforts.
Business advice today.
Ask for a raise!
JanRossi.com
Encouragement for you to take the step to audio!
Read my longer blog post about it here on my website : http://bit.ly/marketingresidencyaudio
Time to invest in a microphone and ride the audio wave!
- Jan
These holidays are interesting on Social Media. It reveals the folks that are working their pages. They are using the hashtags and putting up their happy 4th of july images and basically – they have time to scroll at their leisure – that’s why you should be in their feed during the holidays.
Listen to the entire Alexa Mini-Brief and to enable it on Amazon click here: bit.ly/MarketingResidency
FYI "Follow Cop" is a free app and just simply helps you weed out the folks that are not following back. I use it casually once a week for all my accounts and it is super valuable.
Thanks for tuning in today! Have a great weekend. See more marketing information on JanRossi.com
Facebook is down. So what? Look at all the other wonderful platforms you are ignoring! Write a Press Release or a Blog Post. Write!
Have a great 4th of July!
Join my Shift Newsletter today and stay in touch via email weekly. Great information to share and take action on by Jan Rossi.
More at JanRossi.com
Open or Closedon July 4th? Don't fool your potential customers by having the wrong information on your Google My Business Page.
An update on the "short name" additions to Google My Business.
Take in a great local parade this 4th of July! Support your neighbors - boy scouts, girl scouts, dance troupes, car dealerships, city officials, and high school marching bands!
Wow, I've used marching band music twice now in the last 30 days. You guessed it! I played tenor sax in the marching band at my New Jersey High School. So much fun and a ton of work.
Have a wonderful holiday an of course - thanks for listening to Marketing Residency.
Consider using the Google Podcasts app to listen to Marketing Residency. It's easy to jump around and find episodes you'd like to hear. This is the link: http://bit.ly/GooglePodMR
More tomorrow - Jan :-)
A guick follow up to the Marketing Residency mini-brief from last week. I received a few emails about folks encouraging me to talk about using the cloud for file transfer. So here you go! Thanks for reminding me to provide this additional information.
Find more marketing information at JanRossi.com
To follow my flash briefings on the Amazon Alexa platform. Go to your Amazon app. From upper Top Left Main Menu - Click on that and then scroll down to SETTINGS. Then find Flash Briefing. Add Content by hitting the plus sign (+). Search on "Marketing Residency" - ENABLE! And There you go! Add other newsorthy subjects to your flash briefing or "News" and hear great information from a variety of experts in their fields.
To Enable from your Amazon Account online go to bit.ly/MarketingResidency
Have a great week! - Jan
How will you reach the new incoming freshmen class of 2019? What are they like? What do they respond to? More mobile focused - maybe your ads should be more focused on mobile. Lots to think about - just do your research.
Thanks for listening to Marketing Residency. How is your "residency" with me going? Are you learning new marketing techniques? Have I encouraged you to go into a new product segment? I'd love for you to leave me a review on the Amazon Alexa platform. It helps others find this mini-briefing. Just under 2 minutes daily - marketing information you can implement right away. Review here and thanks in advance!
More content from Jan at JanRossi.com
Go UCONN! :-)
Using cell phones with image capture is easy - but if there is problems in working with images, consider these tips.
From Jan Rossi of Marketing Residency.
More marketing content available at JanRossi.com
We shift and change our marketing materials, words, colors, and more to make our brand pleasing to all potential market segments. You might just be targeting one narrow demographic group right now, but in the near future there may be a gender fluid group that responds to your products and services. Are you going to back pedal and make a hard right trying to change your tone and marketing to welcome this "new" group to your business - or why not make those subtle changes now to be inclusive today? You can make subtle changes in ads to segmented groups - it might be a good idea to tighten up wording for all ads.
Listen in and make some changes today!
I posted the written words on my website here: https://janrossi.com/gender-fluidity-marketing/
Listen to other Marketing Residency mini-briefs here on Pippa.
Have a great week! - Jan
How do you get good at sales?
1) You know your products and services inside and out….all the support questions and answers…. You can talk to strangers easily…..
2) If you ROLE PLAY with your boss or another intern or marketing professional – this is very helpful. Do this every day until the big event.
3) Give out something memorable so that everyone remembers your brand.
4) Where are you sending folks? Website? Facebook? Insta? Just pick one spot if possible.
Also introduce yourselves to your fellow neighbors around you – offer up your water resources or anything else helpful so that everyone has fun and gets their message out.
Sales is just making connections – making people like and trust your brand. That’s most of it – answering all their questions and providing the best solution for their unique problem. That’s all.
I recorded a similar podcast in 2018 entitled "Tradeshows and the Marketing Intern" - take a listen to that podcast as well (7:10).
More on my website at JanRossi.com
Have a great week!
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Tips about Facebook and more comments about having your business be more community minded.
remember my earlier mini-brief on being community minded? How’s it going with your outreach efforts? Some of this takes little to no money and has HUGE payoffs.
Do a 5K race sponsorship – get your brand name on those tshirts that get worn way after the event –
Cover the cost for a local girl scout troop to go to camp for a few days –
Have your staff volunteer at the shelter and wash and play with the shelter dogs one day – shut the office down – change your message on the voice mail telling everyone you are helping out – sorry we’ll take care of you first thing tomorrow.
What is the message it sends? That you care.
Be a business that cares.
I’d connect with you in a heartbeat.
I'm Jan Rossi and this is Marketing Residency – more tomorrow. Thanks for tuning in today.
[end music credit - Jane's Addiction]
Watching the Netflix series "The Chef Show" gives you more than great cooking insight. It gives you moments where people say some pretty cool things. Filmmaker Robert Rodriquez told us that at an early age he "Learned to learn" things. And that's why he writes, directs, has a band, is an amazing chef - and he is not boasting, he is stating a fact. Always having an interest to learn keeps you ahead of everyone.
Love it!
Listen in.
Thanks for listening to me - Jan Rossi with Marketing Residency.
For more great marketing tips go to JanRossi.com
Let’s talk about NAMES today.
You have a brand name.
You have a website domain name.
You have product names
You have names you use on social platforms that might be slightly different. What?
Yep – that’s what we are discussing today.
Try to get the same user name on your Facebook, Snapchat, Twitter, Instagram and LinkedIn business pages if possible.
Guess what is happening now? Google My Business is going to be rolling out the option for you to have your own special page name.
Sign in to Google My Business.
Open the location you want to create a short name for.
From the menu, click Info Add profile short name.
Enter your short name. You can enter up to 32 characters. ...
Click Apply. Your short name will show as pending, and when it's ready, it'll show on your Business Profile.
https://www.google.com/business/
g.page/[yourcustomname]
Listen in for more.
More great marketing tips at JanRossi.com
Pay attention to the marketplace. Change your pricing to account for increases or decreases and remember that too low a price may translate to lower sales as consumers feel your product is "too cheap." Perception is important.
A good reminder! Always review. Where are you with your pricing? Too high? Just right?
More information at JanRossi.com
Have the Iconosquare automated checker give your Instagram page a lookover. Good information to help you focus on good changes. I know, you probably know this - but they give you good reasons to tighten things up.
Clean up those profiles with a fresh (automated) perspective!
JanRossi.com
Marketing should not be an afterthought, however some businesses don’t take it into consideration when they are making big decisions for their business and – that’s a huge mistake.
Case in point – a thriving computer repair business moved their offices 10 blocks away from their present location to save on rent….. what they completely ignored was their customer base.
It's a tough lesson to learn after your business was doing so well!
Listen in.
More podcasts and articles at JanRossi.com
Whatch out for stepping over each others posts on Facebook and Twitter. You can use some of your reach because Facebook needs time to know who is responding to the posts.
See more of my content at JanRossi.com
Sorry I was out for about a week. I am feeling better now - and my energy level is back! :-)
More great marketing information coming to you tomorrow. I will update around 4 pm in the afternoon every day now.
You may see your business as just a normal business, but remember, to a fan or follower there is always a glimmer of intrigue about what happens behind the scenes. Why not Peel back the curtain just a little bit and they’ll feel much more connected to you as a brand.
Brands that connect on an emotional level receive 200 percent more word of mouth marketing from their customers.
New item in the shop? Tell us a story about how it was created – what problems is it solving?
Did your company get recognized in a major magazine as top items to pack for a round the world trip? Give us the link?
And how would you know about that article? Sometimes the author tells you or the magazine. And many times you know because you have GOOGLE ALERTS set up on your brand name and your product names so any time they are mentioned - you get notified.
Need to know more about google alerts? Listen in to my mini-brief from http://bit.ly/GOGALERT
Take care of all the places your business shows up – this is directories, links from other websites, links from review sites…. And off course your main social platforms.
Respond to all reviews on a timely basis. If there is something wrong – better fix it! 70 percent of unhappy customers whose problems are resolved are willing to shop with a business again.
Lots more information when you listen in daily to Marketing Residency by Jan Rossi.
Sign up for my weekly newsletter "SHIFT" here: https://janrossi.com/shift-newsletter/
Have a great week. - Jan
Listen in! Off to celebrate high school graduates, Memorial Day and my sister's Birthday. It's a busy weekend.
More great info at JanRossi.com
I will make another mini-brief on Tuesday...
(Music Credit: Westpoint - my favorite part of Stars and Stripes Forever - Go Piccolo!)
Product Positioning is a topic in marketing that does not get enough attention. When you start a new company and develop your position in the marketplace it seems to be a sort of set spot that you tend to gravitate towards and you surround yourself with people uber focused on that niche.
Ask yourself.
How did we come up with that niche?
What value do we give to our customers – something they cannot find anywhere else.
What is our unique position?
Is it time for an excersise in your company to expand your reach with different positioning of your existing product?
Listen in!
Always something fun from Jan Rossi of Marketing Residency. Follow my mini-briefs on the Google Podcast app here: http://bit.ly/GooglePodMR
Enable my Alexa Flashbriefing here: http://bit.ly/GooglePodMR
Find great content at JanRossi.com to help you with all your marketing goals.
Lots of great information was revealed from the Google Marketing Live session last week. I will try to quickly put it all together for you in 3 mini-briefs. Today it's all about Choice, Transparency and Control - 3 things consumers require. We cannot miss one of these steps. As marketers this is very important information. The new ad tools Google has announced all fit in this philosophy - we should do our part and keep the privacy of our customers in consideration at every turn.
Having privacy pages on all websites will be key to ranking factors based on this emphasis. Make sure you have that in place on your website right now.
More marketing information at JanRossi.com
Find this mini-brief in the Google Podcast app here: http://bit.ly/GooglePodMR
on Amazon Alexa as well here: http://bit.ly/GooglePodMR
Seriously look at your company's Google My Business Profile. Not including your major keywords in your description area means that Google might not have your profile even appear! Just maximize those 750 charaters.
More at JanRossi.com
Great ways to tighten up your efforts on Instagram and make sure your followers don't get picked off by large accounts intent on showing up on your suggested areas. Market to your people knowing your feed has been vetted.
More marketing tips at JanRossi.com
I have been tasked with some training for a local business. The owner is focused on Facebook – but that’s now where the magic formula is for this business – it’s on good ol’ Craigslist. It’s a flurry of activity in her category and she doesn’t even know it.
I am looking forward to the presentation this afternoon. I’ve got some fun posting games, and it will just take a bit of effort and she would literally dominate the 4 categories on Craigslist with this strategy.
Try to put your product or service on the most targeted platform and strategize a winning method for posting and emphasizing your business. Get another phone number if you want to answer phone calls – or just use your regular phone number.
Read more on Marketing at JanRossi.com
Thanks for listening -
Sometimes the platform you need is the standard - Craigslist!
[music credit: Ace of Base: The Sign]
If you graduated this weekend or know of a graduate - I offer my congratulations to your success! Now keep learning new things - this industry changes fast so stay connected with fresh ideas, new strategies and be that go-to person in your business career that knows all the marketing tricks and tactics.
I wish you the best!
Jan
Google is introducing new ads and marketing tools on May 14. Hopefully you are signed up to watch the live webinar happening. Yesterday – on May 9th – they revealed a few new items.
The Google Ads app used to just let you just pause or activate text ads - now you can create and edit.
Google is helping you out more with recommendations – you can take the action they suggest – adding new or negative keywords, pausing words or opting into smart bidding strategies. Very cool.
More - listen in - google maps improvements as well.
Always keeping you updated on the latest in marketing - find more articles and audio posts at JanRossi.com
Thank you for listening to Marketing Residency! It takes time to come up with info every day- but there is so much happening I have to narrow it down for your quick mini-brief on Alex and Google Podcasts. To listen on these platforms click the links below:
Marketing Residency on Amazon Alexa - Enable at: bit.ly/MarketingResidency
Marketing Residency on Google Podcasts: Listen to more than one episode here: http://bit.ly/GooglePodMR
ALSO - Here is the link to sign up for the Google Marketing Live Event on May 14th : https://adsonair.withgoogle.com/events/marketinglive
A review of this mini-brief would be so appreciated! Go to the Amazon Alexa link above ↑ and review. Thank you. - Jan
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Are you positioning your brand for a great Mother's Day Gift solution? Got those hashtags figured out? Try these:
mothersdaygifts
mothersdaygiftideas
giftformom
momgifts
momgiftideas
giftsformom
You can jump into these pre sorted hashtags and add your copy and images with a nod to how mom would love your item… provide a DIRECT LINK TO BUY IT – don’t make them go somewhere to read a long blog post --- have great descriptions on your buy page – make check out easy. OFFER fast delivery.
Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags?
If you are stuck in a social media bubble just aimlessly posting with no links to your products or service – why are you on there? Make it easy for folks to connect with you and buy your items.
Happy Mother's Day weekend - position your product as a great gift for Mom using hashtags for sorting and direct buy links. Get that shipping completely quickly too.
More marketing ideas at JanRossi.com
Thanks for listening to Marketing Residency! Care to review on Amazon? I would appreciate it! Here's a link: bit.ly/MarketingResidency
Land more sales for Mother's Day - encourage reviews for your products and re-market to this group again soon in case they did not buy this time. Keep your marketing plan moving.
Jan
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Even tiny changes can make a difference in your business being found over others. Google is now starting to index emoji’s
Want to have even MORE fun and potentially help your local SEO? Try adding relevant emojis to your Post. Google is beginning to index emoji-relevant search results. (In fact, you can now search Google by “tweeting” an emoji at it!) Additionally, people — especially younger people — are beginning to search (typically on their mobile devices) with emojis!
So if a person is searching for “[beer emoji] + nearby” and you own a local craft brewery and use the [beer emoji] somewhere on your Google My Business listing — like in a Post with a special offer — you might have an SEO edge over the other craft breweries located in your city.
Listen in for more!
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Go here and sign up for great tips and strategies delievered right to your in box! https://janrossi.com/shift-newsletter/
If you take an internship with no pay, it's a recipe for disaster. Hanging your entire work time on getting a good review at the end can be manipulated by the people who manage your work. Respect yourself and your talent.
Listen in!
More marketing tips and strategies at JanRossi.com
[music credit: Duran Duran]
You want the images associated with your brand to be geotagged to your specific location, your latitude and longitude coordinates.
This is especially important when you have franchisees – that one stock image everyone is using is tagged most likely to the home office – not to your business.
Google will look at the authentic markers on your account including the geotagged image content information.
Businesses using pure stock photos with odd geotags will get dinged in their rankings.
So while it’s not super important anywhere else – but it’s a good practice to get into – geotag those photos. There are some online spots that will help you. One of them is photo-location.net It will help you solve this problem for images not geotagged.
For my full written article see https://janrossi.com/geotagging-images/
To enable this Amazon News mini-brief go here.
[music credit: Duran Duran "Girls on Film"]
Play a few episodes from Marketing Residency on Google Podcasts. Download the Google Podcasts app and get used to using this method for Podcasts as it is super easy and Google is indexing without you having to submit an RSS feed.
Here is the linke for listening to Google Podcasts on desktop:
http://bit.ly/GooglePodMR
Find more marketing audio posts at JanRossi.com
Thanks for listening - now implement! :-)
Jan
It’s the references, witty bits and things of interest that make copy just zing with energy. If you can write in a manner that your readers relate to - you’ve got some followers and interest and that’s exactly what you are looking for with a company blog. And have a fun bio too - let us know that YOU are the writer - take ownership.
Time to write something epic! This is Jan from the Marketing Residency flash briefing on Amazon Alexa. More marketing fun tomorrow.
Find great marketing inspiration on JanRossi.com
-----> Sign up for my weekly SHIFT marketing news-email that arrives in your inbox on Wednesdays.
[Music credit: Acoustic version of The Nanny Theme song by Julian Vogel. Original music & words by Ann Hampton Callaway]
"Cleopatra ruled ancient Egypt for almost three decades. Well-educated and clever, Cleopatra could speak 6 different languages and was known as a strong and charismatic ruler." [from the Buffer Blog, link below]
Cleopatra saw the big picture – most likely as a result of her ego and desire to rule a larger region – it helped her people form alliances with nearby regions that strengthened trade, helped inspire new businesses and products. Understanding the relationships with our close industry ties is important for everyone to innovate and succeed and have a good understanding of the needs of these industry as we partner.
Thank you Cleopatra! Head over to the Buffer Blog to read about the other 7 historical figures.
I’m Jan Rossi from Marketing Residency. Find more inspirational historical and trending at JanRossi.com
[music credit: Bangles - Walk Lke An Egyptian]
The new mute feature on Twitter is great if you use it to clean up your Twitter feed. It's ok to have someone still follow you, but if you are finding they are overposting, not answering questions or just putting out weird stuff - go ahead and mute.
I feel that this person might be following me for my online marketing tips, so I do not unfollow sometimes. There is a difference in unfollowing and muting. Use these tools to your advantage on each platform. They all work a bit differently.
Listen to Marketing Residency on the Alexa Flash Briefing mode - now called "the news". You can ask Alexa to "Enable the Flash Briefing Marketing Residency" and it will happen. So easy! Need a retro link? lol - here it is to enable my mini-brief: bit.ly/MarketingResidency
Smart devices are making our information flow easier.
Also find my mini-podcast on the Google Podcast App here:
http://bit.ly/GooglePodMR
Google's system is pretty cool because they will play one after the other and you can hear a few at a time.
Have a great week - make it productive! - Jan :-)
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
It’s finally hip to be square on Facebook starting tomorrow whereas the Flexible image aspect ratio will be the default meaning you can leverage any aspect ratio with certain parameters. Anything taller or wider would have to be cropped. This means less cropping and an easy way to create ads.
Thank goodness. The square image default now on Facebook is just what we need!
The recommended crop key is now set at 100 x 100.
Initial testing saw that the square image link ads showed more improvement in click-through and conversion rates. So even though we had it for Instagram – it wasn’t as friendly on Facebook – but now it is!
It’s recommended that we move to square ads so tell your image creatives to move to the new format.
It will make sharing between Facebook and Instagram way easier. It’s finally hip to be square!
To read my full mini-brief notes see my website link here: https://janrossi.com/hip-to-be-square/
Remember this new ad format change. It will speed up your ad creation. - Jan
You can also find this mini-podcast on Google Podcasts here: http://bit.ly/GooglePodMR
[Music credit: Huey Lewis And The News - Hip To Be Square]
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I’m going to add a bit more information about having video at your business. My last broadcast from this weekend mentioned the antique store where they are now going to be playing how-to videos in a playlist from Youtube that stream on the monitor near the check-out area. They had been playing the news and it was not relevant to their business.
Please always be doing things in your business that are relevant to your business.
When people visiting your company are waiting for a meeting, this is an opportunity to show off all the cool things happening and the awards won and more. Salespeople sitting in the waiting room are taking all this information in – and they rebroadcast the information to lots of folks.
So make some videos to use in house not just on social media channels. A company that that communicates well has their information put out into the universe faster.
Have a terrific week! This is Jan from Marketing Residency – find more great marketing ideas for your business at JanRossi.com
To enable Marketing Residency as part of your Alexa Flash Briefing, click here.
Or listen on the Google Podcasts on your desktop here.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Selling your services and products should be an experience.
If I had to listen to a breaking cnn news store as I was checking out, while shown a large video in front of me… I would NOT buy any point of purchase extra items, I would be grumpy and want to leave. It would be a terrible ending to my visit. (1:59)
Watch out with TVs in your business. People are trying to get away from them.
If you do have one – make it helpful with how to videos your customer might enjoy and they might say hold on a minute and run back to a booth to buy a crazy old child’s chair and then the lite blue chalk paint to paint it for their grandson – all because they were watching that how-to video on your wide screen tv and it looked so easy!
Success is in the details…. That’s the way it goes.
Find more quick marketing articles on JanRossi.com
Great acoustical music by Norman Brown covering Janet Jackson. Perfect for my groovy Friday / Saturday min-brief vibe. :-)
If you are wondering why your stories are not sticking to that 24 hour rule and they are being removed from the feed - it's because something is off and your fans flagged it. (1:01)
Here are some ideas to minimize this from happening to you!
More marketing insight at JanRossi.com
Sign up for my SHIFT weekly newsletter (published only on Wednesdays) here: https://janrossi.com/shift-newsletter/
Have a great day - weekend is approaching.... almost there...
Save Time. Post the Best to Google
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As adults we take courses to keep our skills sharp and be innovative in the marketplace. Do the same for a young adult you know and encourage them to explore this summer. Get them away from their cell phones. Summer parks and recs classes focus their attention in an area they might enjoy – and it’s cool to be excited about learning.
Find that Parks and Recs booklet from your town and take a look at all the cool classes scheduled for everyone in the community. Not finding something you think is important? You can teach it! Reach out and make a difference.
Thanks for listening to my Marketing Residency podcast. To enable this flash briefing and/or review go here.
[psst: I'm signing up for fun stuff too - this summer I will be painting! And I have no idea what to do. I always took music in middle and high school so I stopped taking art classes after 4th grade. This will be interesting. Have fun and join me.]
A big event is happening at the company and the marketing department is in charge of it all. You are coordinating with other departments – and the best part is that your items have priority so the launch is done on time. Awesome! I love launches!
Listen in to a few items you must complete to have a successful launch. Monitoring your social media accounts is important too - keep all dialogue business focused.
More detail about this Marketing Residency episode (1:46) at my website JanRossi.com ---> direct link --->
Find me on Google Podcasts as well -- it makes it easy to listen to the podcasts as they auto play - short burst of Marketing information that just might inspire you!
Google Podcasts link ---> http://bit.ly/GooglePodMR
Lot's of time and effort develops marketing launches. Are you documenting the successful and the not-so-successful moves made durnig the launch? Gathering all the information gives you better insight for the next time. I suggest holding a meeting at your offices where people can grab information from their desks or use laptops and you also have the ability to write on large display boards. Seeing how your project played out with the various team members and the issues that might have slowed the team down might give you insight to fix these snags in the company so all future launches are improved.
This Marketing Residency mini-brief is just a quick thought about marketing management practices after an event. I always review to see how things could have been better. And when your staff gets promotions out of your department - you'll have a written document detailing their launch protocol ready to give to your next marketing intern or team member.
Best of luck with all your launches this year!
More great marketing tips at JanRossi.com
Sign up for my SHIFT weekly newsletter as well!
Have a great week - Jan
[also - catch this mini-brief daily with Google podcasts here: http://bit.ly/GooglePodMR
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
There is an audio feature when using DM's. Be quick and leave a hello message. Maybe a conversation will help your engagement on Instagram? "Do All the Things!" I say.
Use it this week!
More great tips at JanRossi.com and while you uare there wign up for my weekly SHIFT weekly news - all things marketing.
Have a great week.
Also if you prefer to listen to this brief marketing tip on Google Podcasts here is the link:
http://bit.ly/GooglePodMR
Connect with Leaders on LinkedIn
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Anytime you talk with a customer – especially on social media channels – this is an opportunity. If you put your salesperson skills on – you will have an amazing feed of great interactions and shared knowledge.
How do you do this? First, you listen. ---> on that note - just listen to the podcast! lol
There is an important tip in this session. Less than 2 minutes.
Music: Green Day - Holiday
Marketing in 2019 means you’ve got to have great tech skills. Having a go-to person to advise you is good, but take the time to learn how to edit and upload videos in different ways. Some day that app you rely on will not be there – then what are you going to do with a deadline?
Take some technical classes if you can and learn about photography, video editing and sound - audio techniques. This will come in handy now - especially if you are charged with being the podcaster for your company.
Just a reminder to be a great problem solver and never miss a deadline due to technical issues. Solve it!
More great marketing ideas to move your business forward from Jan Rossi at JanRossi.com
Thanks for listening!
Did you know I'm on Google Podcasts now too? It pulls from this feed. If you prefer Google podcasts - here is the link for desktop listening:
http://bit.ly/GooglePodMR
{note: is it just a classic move that I bungled the intro music on this podcast? - "knowing your tech skills" - ha! But you probably didn't hear it anyways . . . rewind! lol]
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Is the Facebook page you are looking at the original page? Has it merged with information, likes and follower numbers from another page? Check out the transparency area on all the pages you frequent. New pages with high follower counts - might have been merged....from other accounts purchased for their value of follower numbers. Just be aware - and be authentic with your pages.
More marketing information from Jan at JanRossi.com
Music credit: Cameo
A quick reminder to freshen up that whiteboard and use it for effective time management. Erase all the old projects and get some new goals listed.
This is a quickie (:58)
Keep moving forward - Jan :-)
Why do I talk about fixing your website so much? All your social media efforts flow to your website - well, they should! Having a strong landing page will help give your fans following your links good information. Make sure they stick that landing and don't bounce off your page. Google pays attention to how many people bounce off your page - so all information from social media should be relevant to that page.
Just a quick tip for a Saturday evening.
Have a good rest of your weekend.
More information and audio posts through last year as well at JanRossi.com
Music credit:
Composed by Adam Schlesinger (Fountains of Wayne). Produced by Adam Schlesinger and Mike Viola (solo; Candy Butchers). The title track from the 1996 Tom Hanks film "That Thing You Do!"
A very short Alexa news brief on keeping your "About" page on your website focused on what is important to your customer - and brief!
I'll be brief and bid you a good day!
Jan :-)
If visitors go to your website and see way out dated reviews they think (1) You are out of business. (2) Things are not going so great now, hence no recent reviews or (3) Changes in the company means things have gone down hill. - they just start thinking that "uh oh" stuff in their heads.
Impress your website visitors with recent reviews! Go back to Yelp, Google Reviews, Angie's List and other places and take screen shots if you must - or embed the reviews with a link. Some folks would rather you stay on their site so they screen shot them - that's what I used to do for clients. We would switch them out every 6 months or so to keep them fresh. Now your company might have their own review system. Unfortunately you can "feature" certain reviews tha come up first. In this case grab the most recent excellent review and change up the "featured" review. People notice these types of change ups on your site.
It's an important marketing clue to potential new customers that you can be trusted to provide the solution they seek. And oftentimes it allows folks to praise your customer service area, your packaging and your delivery timeliness. All this is great "good will" with your fans.
Time to update your reviews!
This marketing tip is from online marketing instructor Jan Rossi of JanRossi.com . Listen to my Marketing Residency mini-brief news story on the Amazon Alexa system. Have an Alexa? Enable this show here.
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Watch out with over posting on every platform. If you are posting every hour or every 15 minutes it says to me that you are not listening to others. There is no engagement. I look at your feed and it's full of you pushing stuff out there. So here is what goes through my mind:
(1) You don't really know how to use social media.
(2) You don't listen to anyone - you just push information out into the fog.
(3) There are other reasons why you follow me - you just think I will aimlessly follow you back.
Back up there buttercup. If I followed you without vetting your feed I might block you or mute you. Most likely it's a block for me as you might just want to connect to harass my followers with DMs. Ah ha.... yes, folks do this sometimes.
So simply just post regularly, engage with others, answer questions - ask questions and be a good community member on whatever platform you are on.
For more marketing insight from me, Jan Rossi, go to JanRossi.com
Have a great day and easy on posting!
A very quick reminder (:40) to backup your files. At least make a copy of the critical documents that are the most important. No music.
I'm writing this because something told me to do a backup. I grabbed my Seagate external backup and realized it does not work well with Windows 10. So I have to make some adjustments - what else is new lately? Ha!
That was very telling as to how long ago I backed up. Let this serve as a warning to you hard working Marketer! Save your masterpieces and back up!
Just a very brief reminder - enjoy the day.
More information on business and online marketing tips at JanRossi.com
On gmail and other email platforms you can make a sign off with your signature phrase – bye for now – or sincerely – or even Cheers! (my friend Rita owns an event planning company so she uses Cheers as her sign off) Then add your name and add a small thumbnail professional picture and one or 2 links to something you’d like to promote – and add another product image if you’d like – but not too big.
Whatever your signature is now, I’m guessing you’ve had it like that for a long while and this area needs fresh content. If I see something new – I will take a look!
I’m changing mine up today. Right now I have my image on the left and then my name, website and phone on the right. Then 3 links to my best content.
Take a look at my new email signature information and read more at JanRossi.com in my blog area. Thanks for listening to Marketing Residency on Alexa. Enable it here.
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This time of year there are lots of opportunities for businesses to contribute to local and national charities with, sponsorships, silent auction donations and contributions of time as well by allowing your employees to help out with community festivals or events. Think about taking part this year and have a small committee find an event happening that aligns with your company in some way. Allow your employees to help in groups to organize these events – usually the non-profits need help in so many ways.
So you can sponsor a run/walk charity event that puts your brand name on tshirts and posters so you get local exposure and maybe even mention on a broadcast radio and certainly social media. Like follow and engage with their page to show your support and enthusiasm.
Have a press release telling everyone about your commitment to this event and encourage everyone else to participate.
And don’t forget your local high schools looking for prom donations to help keep the students busy with after prom parties. They’d love donations of products to use for prizes and such.
Support a charity and grow your good will in the community.
Great marketing ideas and strategies to implement are just an audio file away here on Alexa or go to JanRossi.com for more great ideas. Sign up for my weekly newsletter called Shift and I’ll provide great info weekly --- in your mailbox.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Why not ditch the keyboard and take up the microphone? We are all listening more with podcasts and audio books - why not an audio post?
This Alexa mini-briefing was first aired in 2018 and the full episode can be found here: http://bit.ly/BeaMaverick
From Jan Rossi of Marketing Residency - join me at JanRossi.com for a free downloadable "Easy Beginner Tools for the Audio Newbie" and it will help you get started. Learn from me. It's a bit tricky at first, but you'll get into the groove fast.
You can run your social media accounts using someone in your office that raises their hand at a meeting saying they know how to post on Twitter and Facebook – but I’d also have them enrolled in a course to help them up that learning curve so they don’t make mistakes on social media. It’s good to have an internal person on these platforms as the information is current and they can take real in-house photos that have impact.
Find the person eager to learn more and fine-tune their existing knowledge. These are people who are committed to your business and want to help you grow it with great marketing outreach.
Seth Godin reminds us to have a remarkable offer, product or service. Remember to train your employees so they come up with unique strategies that set you apart from everyone else.
More great marketing ideas from Jan at JanRossi.com
Having big impact and amazing images that help tell your story - this is what encourages people to share your posts. Take the time to create something special and watermark the image as well with your domain name. Great colorful images can really encourage folks to share. Take the time to make something special.
From Jan Rossi of JanRossi.com and Marketing Residency on your Daily Alexa Flash Briefings. To enable click here.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
In this first week of April take a look at yourGoogle Search Console and Google Analytics. It’s a great way to see how you did last month and what can you do to make things better. I have one questionable link that is showing as an error. No worries – got that fixed. I can see what navigation tab folks click on the most. I know the terms people search for in my queries and I can see where people are coming from.
Looking at the data helps you design a great marketing strategy for events to come. Listen in. (1:18)
More Marketing Residency with Jan Rossi Daily. Call up your Flash Briefing with Amazon Alexa.
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