On this episode of The Alliance Activity podcast, Andy Albright talks about the importance of duplication and the role it plays in success.

WHY DUPLICATION MATTERS IN ORDER TO SUSTAIN YOUR BUSINESS:

"It doesn't matter what works, it only matters what duplicates." -- Oliver Burman

 Your role is to get a large number of people to do a few simple things over a long period of time.

But How Do You Actually Go About Creating Duplication?

Well, There Are 3 Steps You Can Use:

1. Lead by Example
2. Get People Started

3. Create a Culture of Speed

   1. Lead by Example Quote:

"In trying to make something new, half the undertaking lies in discussing whether it can be done. Once it has been established that it can, duplication is inevitable." -- Helen Gahagan Douglas

1. Lead by Example Explanation:

Your team won't sell if you are not selling. They won't recruit if you are not recruiting anymore. So Remember:

• People copy what others do more than they listen to what they say.
• Get your hands dirty (Have a track record and know your trade).

• Blame rolls uphill so take responsibility for your mistakes as well as your team's errors.

  2. Get People Started Quote:
  

  "Success without duplication is merely future failure in disguise." -- Randy Gage

  1. Get People Started Explanation:

Your team will never create duplication if all you do with them is sign them up and then wait for them to start. Help new agents as well as existing agents get over the top and stay over the top by:

• Revalidating their reason to do insurance.
• Giving them proper expectations to hit.
• Introducing them to effective tools of the trade.

     3. Create a Culture of Speed Quote:
  

"Life is a mirror that magnifies. What we see out there is only a duplication of what we are inside." --David Wolfe

   Create a Culture of Speed Explanation:

When your team thinks of this business as fast moving, an internal momentum will be created. In order to sustain such speed, you must create an environment where people want to change and get better by doing the following:

 • First build trust with the people you meet, then transfer that trust you have with them into the activity to be successful.

 • Combine urgency with compliment and the person will have a hard time responding negatively.

   12 REASONS PEOPLE DON'T DUPLICATE:

1. Can't separate their future from their past.
2. Don't believe things can get better for them.
3. Don't have a complete sureness of their ability.
4. Don't like who they are.
5. Will not take the first step to set things in motion. 6. Will not stay determined through the storm.
6. Don't desire distinction and achievement.
7. Can't show the eagerness and passion for life.
8. Don't have the hunger to recognize opportunity. 10. Don't fear the consequences of their actions.
9. Will not conform to a commitment.

10. Will not become obsessed with the boring.

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