I recently launched my first official book in the marketing space.

I created a mini-series, giving you sneak peeks, behind the scenes, previews, and a little excepts from the book.

I wanted to do a micro-series, about choosing certain aspects of the book and stories of where the ideas came up with.

Listen to the backstory and get some additional context.

You’ll Discover * The origin of high-ticket courses. [2:26] * The first course that I wrote sold a few hundred copies. [4:12] * The first high-ticket offer I made. [7:16] * I launched a lower ticket product. [8:35] * The faster I can help somebody get results, the easier it is to get them to buy whatever offer. [9:01]

...And much more!

Helpful Resources For a full transcript of this episode, visit our blog.

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