If you are a high ticket service provider, coach, or consultant, lead generation is a waste of time.

I’m sick of seeing business owners struggle to fill their calendars because they’re following outdated tactics.

That’s why I’m going to go on a bit of a rant this episode.

You’ll Discover * Why traditional lead generation tactics are the last thing in our list of marketing priorities [01:30] * The only thing lead magnets are good for [02:25] * What I recommend instead of lead generation [03:21] * The false belief most business owners have about buyers [04:20] * The biggest mistake I see people make when launching their Power Offer (it’s like shooting yourself in both feet) [05:20]

...And much more!

Helpful Resources For a full transcript of this episode, visit our blog.

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