What's a lead, and what's a lead magnet?

"Leads" are potential customers, and "lead magnets" are just what they sound like - magnets to hook more leads to you and your business!

Doesn't that sound like a sweet thing to have?

In this episode, you’ll learn…

• The two powerful reasons behind why every successful business owner uses lead magnets
• The dangers of what may happen if you don't use one
• 15+ ideas for effective lead magnets no matter if you're an author like me or a service provider
• How to structure them so you raise the chances of leads buying your upsell (next step paid product)
• Two easy ways to distribute your lead magnet so you can start using them in the next 24 hours
• And more!