Do you believe your business can stay successful by luck alone?

There is only one definition of luck I’ve heard that will consistently drive results:

Luck is when preparation meets opportunity.

But you might know that by another name — strategy.

Today’s guest, Karen Root, Director of Experience Strategy at Boehringer Ingelheim, is a master strategizer, who joins me to untangle the secrets to planning and executing a successful strategy.

Join us as we discuss:

• Why strategy begins with asking the right questions
• How marketing can overcome the standard C-suite criticisms
• Why you should seek strategy insights from outside your industry

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