For businesses, value is equivalent to monetization. For customers, not so much.

Todd Unger, Chief Experience Officer for the American Medical Association (AMA), understands the healthcare value chain from all angles. Todd is also the AMA’s SVP of Marketing and Member Experience.

It’s only fitting that I invited him onto this episode of Accelerating Value, to discuss:

• How to get people to pay attention while they’re under pressure
• The AMA’s role in the healthcare value chain
• Recurring membership marketing and audience growth
• Todd’s most significant learnings from the pandemic

Keep connected with Accelerating Value on Apple Podcasts or Spotify.  

Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.