Ayaz Malik, Group Marketing Manager Digital Strategy at Roche, talks with us about creating value over a long period of time. Rather than a “campaign,” we should be thinking in terms of continuous engagement, constantly making small changes to what we are building based on analytics.

We also talked about:

• The relationship between time, value, and risk

• Ayaz’s life mission to serve others faithfully

• A marketing campaign vs. a mindset of continuous engagement

• Using data responsibly to enable relationship and decision-making

Keep connected with Accelerating Value on Apple Podcasts or Spotify.

Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.