Jennifer Brenner, CMO at iland Cloud, speaks with us about value, risk, and marketing. Just five years ago, we considered it to be no major risk for our websites to be down for a day or so. Now, a minute can be too long.

We also talked about:

• Recent mindset shifts with regard to risk

• The CMO as investment manager

• The top risks for marketers to avoid

• The role of account-based research and strategic accounts

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