Chris Walker, CEO at Refine Labs, had a candid conversation with us about why most people have marketing all wrong. Those who view marketers as people who hunt for contact information for sales are living in the late 2000s, while those who view marketers as educators and demand creators.

We also talked about:

• Peer-to-peer learning among CEOs and CFOs

• Executives need to audit the data on which they base decisions

• Why creating delight for customers is a better, yet harder ROI

• The origin of churn in B2B

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