Erica Brinker, Chief Marketing Officer of Commercial Excellence & ESG at Array Technologies, Inc and formerly of Honeywell, brings a perspective on accelerating value based in marketing for a long sales cycle and renewing brand value. She shares the importance of eating your own dog food, as well as a strange call she received from her carpet installers.

We also talked about:

• Why preventative maintenance is better than downtime in manufacturing

• Applying digital transformation logic to marketing

• Reviewing brand value in the light of 2020

• Minimizing risk with marketing

• The intersection of our personal lives with our professional lives

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