10 BEST #MARKETING #BOOKS YOU NEED ON YOUR SHELF 1. LINCHPIN: ARE YOU INDISPENSABLE? You might recall that Icarus’s fatal flaw was not heeding his father’s warning to not fly too close to the sun. Furthermore, Daedalus warned his son to not fly too low, fearing that the saltwater would also damage the wings. In his lauded #book,

1. HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS by Nir Eyal People using your product is cool, but people habitually using your product is cooler. There’s a pattern to which products and services catch attention and become essential for consumers and which, and Hooked answers how to to do just that. Nir Eyal’s #book,

3. INFLUENCE: THE PSYCHOLOGY OF PERSUASION by Robert Cialdini

How do you get someone to say yes? #Marketing at its core is getting someone to agree to a proposition. Easier said than done…

People are being asked for their attention and money all the time, and SOCIAL PRESSURESadd a wrinkle to an already complicated and saturated competition for consumer attention.

1. HOW BRANDS BECOME ICONS by Douglas B. Holt
2. THE UNDOING PROJECTby Michael Lewis

3. BLINK: THE POWER OF THINKING WITHOUT THINKING by Malcolm Gladwell

4. MISBEHAVING: THE MAKING OF BEHAVIORAL ECONOMICS by Richard Thaler

5. RED TEAM by Micah Zenko

6. ORIGINALS: HOW NON-CONFORMISTS MOVE THE WORLD by Robert Grant
7. CONTAGIOUS, WHY THINGS CATCH ON by Jonah Berger

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