Running a Shopify store sometimes feels like being on a hamster wheel that never stops, a never ending loop of advertising, customer acquisition, sales and, yes sometimes loss. There are both great highs and some lows. In order to get more highs than lows you need to get repeat customers and boost your customer lifetime value (CLV) by keeping them buying, time and time again.

The effort involved in getting repeat sales from returning customers is equal parts retention science, and art. Below we answer common questions, and provide some growth ideas to help you to convert visitors into repeat customers.

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