It’s no secret, the best way to sell more at a higher price is to build a brand and then build trust in that brand.  In order to do this you need to have a well developed brand archetype and persona. In addition you need to supply your brand with consistent messaging and imagery especially in terms of product appearance and the context of its use case, which is key to high performance category pages. 

While the category pages are generated from your Shopify product database, often, what the category page will look like with a bunch of products listed up together is often an afterthought, when it should be a forethought.

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