Gone are the days of strict divides between for-profit companies and non-profit organizations. Companies are forced to acknowledge their role in society and oftentimes this is where the discussion around “giving back” is introduced. In this episode, we travel from Berlin to Bwindi and talk to four companies who have embedded a giveback element into their daily operations, not just as a sales tactic or a “purposewashing” campaign, but as a genuine vehicle to drive real change.

• Nina Rauch is the social impact coordinator of disruptive insurtech company, Lemonade. They donate leftover insurance premium dollars to nonprofits of their customers’ choosing.
• Lawrence Zikusoka is the co-founder of Gorilla Conservation Coffee based in Uganda. They donate $1.50 per kilo to conservation efforts through their award-winning organization Conservation Through Public Health.
• Annika Brümmer is in charge of Marketing and PR at Berlin-based beer company, Quartiermeister. They support neighbourhoods by funding local community projects with 10 cents per litre.
• Deevee Kashi is the CEO and founder of social impact and volunteerism platform, Deed. Deed uses technology to connect employees and consumers to good causes where they can donate their time, money and skills.

Are you an advocate for a more equitable and sustainable business world? Want to feel inspired by other like-minded leaders? Join our community of over 1,200 purpose-driven professionals.

Want to purchase some delicious Gorilla Conservation Coffee? Use the code: giveback. You can purchase GCC at the following websites: simbimall.com, greenspoon.co.ke, gorillacoffee.co.nz, onlinevetstore.co.nz, hilda.com.au, gccoffeeusa.com, moneyrowbeans.com

Want to purchase some Quartiermeister beer & merch? Use the code: purposetalk. You can purchase here: www.quartiermeister.org

Do you want to become a purpose innovator? Then take TrendWatching’s NEW Academy course and use this exclusive promo code: purpose10

The episode is the brainchild of TrendWatching and Business of Purpose. It was produced, written and hosted by Izzy Ahrbeck and edited by Terence Moore. The music is by The Other Steve and we had research help from Thomas Klaffke, Raquel Muzquiz, Bruna Boucinha and Ly Khuc. Podcast artwork by Zuzanna Loch and Nikki Ritmeijer.

Have comments, questions, guest recommendations? Email Izzy at izzy@businessofpurpose.com

Next episode comes out June 17th

Want to dive deeper into some of the insights mentioned during the show?

• Fortune: Why Companies That Give Back Also Receive
• Deloitte Insights: Purpose is everything
• Mintel PR: 73% OF AMERICANS CONSIDER COMPANIES CHARITABLE WORK WHEN MAKING A PURCHASE

We do not own the sound effects and third-party audio clips in the episode. All the rights are reserved to the following owners at these links:

• https://www.youtube.com/watch?v=3ctoSEQsY54
• https://www.youtube.com/watch?v=wjTZfbfr3QI&ab_channel=ConcerningRealityConcerningReality