Welcome back to MAPPED OUT! In this episode of The Flight Deck, our 10-minute minisode, we’re answering your burning questions about the 30/60/90-day framework. This structured approach helps you set marketing goals by quarter and execute with clarity. Whether you're fine-tuning your organic social strategy, launching paid ads, or refining your email marketing, we’ll guide you step-by-step through the process.

Episode Highlights:

• [00:00:16] Recap: 30/60/90-day framework overview
• [00:01:11] Why you need to download the 30/60/90 framework chart
• [00:02:21] Setting marketing goals: Organic social, email marketing, SEO, partnerships, and paid ads
• [00:03:43] How to break down goals into needle-moving efforts, maintain, build, tweak, test, and parking lot
• [00:07:36] Why organic social media consistency is key
• [00:08:59] The build phase: Crafting an effective email marketing funnel
• [00:11:35] How to tweak and optimize your email marketing strategy
• [00:14:28] Testing & the parking lot method: Honoring bandwidth while prioritizing strategy
• [00:15:41] What’s next? Mastering the marketing funnel

What You'll Learn:

• How to create a structured 30/60/90-day marketing plan
• The difference between needle-moving efforts and maintenance tasks
• How to strategically build and tweak your marketing initiatives
• The importance of testing and tracking marketing performance
• How to prioritize new ideas without getting overwhelmed

Meet Your Hosts:

👩‍💻 Lauren Loreto
Founder of Brand Good Time, Lauren specializes in helping disruptive, founder-led brands break through the noise with bold, strategic marketing.

• Website: brandgoodtime.com
• Instagram: @brandgoodtime
• LinkedIn: linkedin.com/in/laurenloreto

👩‍💻 Aurrie Hicks
Founder of Hopson Rae, Aurrie has over a decade of experience developing marketing strategies and managing brand identities for 130+ clients.

• Website: hopsonrae.com
• Instagram: @hopsonrae
• LinkedIn: linkedin.com/in/aurriehicks

Resources Mentioned:

• 📌 Download the 30/60/90 Framework Chart: https://docs.google.com/document/d/10wYzPEWwh6R4xGEjjKoqvTuyCxlzO3DjH6YNrAGWDdc/copy

🎯 MAPPED OUT Moment (Your Homework!)

Before your next team meeting, do this:

✅ Download the 30/60/90 framework chart
✅ Identify one needle-moving effort for the next 30 days
✅ Categorize your current marketing efforts into maintain, build, tweak, test, or parking lot

Connect With Us:

Join the conversation and share your marketing journey with us! Tag us on Instagram @mappedoutpod using #MappedOutPodcast and let us know your biggest takeaways. Don’t forget to subscribe and leave a review – your feedback helps us continue delivering value-packed episodes!

📩 Questions? Topic requests? DM us @mappedoutpod!

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