Liz shares the thought process and the "why" behind putting together Mediadev Marketing Masterclass for you software marketers!

Essentials to Lead Generation for software vendors is MediaDev's pilot online marketing course. We're really excited to be able to share this project with you, and we hope that it will serve the purpose of enabling you or your BDR's to be more successful as you do outbound lead generation activities.

We have provided vast information about:

• how to do outreach
• what channels to use
• what types of messaging to create
• how to understand your buyer personas
• how to create a database of qualified contacts
• how to put together a leads report
• how to do the outreach and be successful
• how to get past gatekeepers
• how you can craft emails that get opened and read and improve your response rate and ultimately your conversion rates

If you're keen to become a high-performing lead generation specialist this 2022,Essentials to Lead Generation for software vendors is now open for enrollment. You may find all the course details here.

Join your class of top-performing lead generation specialists now!