Stephen Martin is the founder of Virtual Innovation, an agency that helps businesses increase conversions with landing pages and website optimization. Optimizing your website for conversion rates is a must. In this podcast interview, Stephen explains that this can be done by using design and layout tactics to improve the user experience with various types of goals in mind, like increasing engagement or boosting sales.

An introduction to converting.

To make money you need people, lots and lots of them! But how do we get these many people? We can't just magically have an army at our beck and call so what's the solution? One word - conversion rates. Conversion rate is when a potential customer becomes your actual paying customer or more simply put it means that one single person has converted into being your client. Every business wants this right but not every website will convert- in fact, most don't convert enough.