Knowing and understanding your ideal student is vital to your business’ success, find out today how you can identify your ideal client and how you can strategically market your business to be the leading service provider for that demographic. Neil discusses the benefits of knowing your client, why testing is important and what qualities to look for to discover them.

KEY TAKEAWAYS There are many reasons why choosing your ideal customer is important. By choosing who your ideal student is you will get more pleasure and purpose from your work. You can offer a better service as well as optimal pricing. It’s vitally important that you know what your ideal client looks like, what they do, and what they want, so think about their age, gender, profession and income. It is also important to consider their desired outcome and where they hang out in their free time. Once you know your market, you can market yourself to your ideal client/student, and in turn market for that demographic and become the premium service provider. Knowing your dream customer is vital to your business’ success. It will benefit you greatly to give this some time and thought, because your ideal customers make life easy and a lot more fun.

BEST MOMENTS

“Who are your tribe?”

“confirm that your dream client really is your dream client after all.”

“Because I’m not just working with anyone with a pulse and the necessary money”

VALUABLE RESOURCES Listen to The Tutor Podcast on the Apple Podcasts (https://podcasts.apple.com/us/podcast/the-tutor-podcast/id1369191372)!

Build Your Online Course Week 1: https://podcasts.apple.com/us/podcast/build-your-online-course/id1369191372?i=1000477109724 Course Planning Week 2: Who Am I?: https://podcasts.apple.com/us/podcast/build-your-online-course/id1369191372?i=1000477109724 Who are They? (Know Your Punters): https://podcasts.apple.com/gb/podcast/who-are-they-know-your-punters/id1369191372?i=1000478984529 Read the Weird Things Guitarists Do book by Neil Cowmeadow, which is available now on Amazon. Link - https://www.amazon.co.uk/Weird-Things-Guitarists-Do-Misconceptions/dp/1519026579/ Contact Neil via this website - com!

ABOUT THE HOST

Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years’ experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!

CONTACT METHOD

info@neilcowmeadow.com

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