Every creative professional has heard the phrase “for exposure” at least once and, while it means that your work will be seen by a new audience, it mostly just means that you won’t be getting paid. This episode is part of a new ‘audiotorial’ series that furthers Not Real Art’s mission to celebrate, elevate, and empower artists and art lovers by addressing various topics that have an impact on the art world around us. Today, we take a look at an age-old dilemma for artists: is it ever worthwhile to create free work in exchange for ‘exposure’? When should you work for free? How should artists think about freebies? Ultimately, Sourdough argues that freebies have a place, but it has to be on the artists’ terms. By creating strategies and policies that work for you, you increase the perceived value of art and the role of artists in the world. Tune in today for a fresh perspective on freebies! Key Points From This Episode: How brands and organizations exploit artists by asking them to do free work for ‘exposure’. Why you shouldn’t always say no to these opportunities; there is a place for freebies! Approaching freebies on your own terms and in ways that benefit you as an artist. How to turn a charity request into a paid sale by asking for a 50/50 split on auction proceeds. The benefits of offering charities a reduced or wholesale price for an artwork. Why it’s important to advocate for yourself as an artist. Looking at freebies like free samples; stickers are a great example! A reminder that, when it comes to freebies for big companies, you have the right to say no. How you devalue the work of other artists by offering to give yours away for free. The value of redirecting clients to your portfolio rather than offering them a free sample. Why saying yes to free work should be the exception, not the rule.

For more info, please visit: https://notrealart.com/freebies