James Ellender, APAC CEO at ActiveXchange hosts a panel discussion with ActiveXchange Founder Alex Burrows and long term UK Leisure expert and recently appointed ActiveXchange Non-Executive Director, John Oxley. The panel tackles the question - 'what is our problem with data?' and provides real life examples, frustrations and silver linings of years of challenging the status quo and collectively championing moving the industry from 'instinct to insights' and the power that the industry has on the health and wellbeing of communities across the globe. Listen in for some contemporary approaches to the 'so what next' when it comes to data driven decisions and creating a bigger market together - one person, one facility and one community at time.