How do you figure out which clients to go after?

Can you choose to target better clients and improve your business forever? Yes! 

In this episode Philip Morgan and I talk about the exact step-by-step strategy Philip recommends to narrow in on your ideal client and choose a specialization.

He's helped dozens of designers, coders, and other freelancers become high-value consultants by specializing and we talked about how. 

For curious

• Philip is the author of the Positioning Manual
• Philip wrote an excellent (and free) follow-up course to our conversation.
• Philip and I are in a small mastermind group where we talk about our businesses.

What's Rob up to?

• Join Folyo and get remote projects hand-picked by designers free.
• Take my short course on Where to find design clients in 2018