• [1:00] How Ashley got the idea for her podcast Bootstrapped Digest.
• [5:00] What's better in content marketing? Short or Long form?
• [7:34] Where Ashley focuses for creating better quality content.
• [9:45] How do you know if your content is going to be interesting.
• [15:26] How do you market a product as a solo-founder in a difficult industry?
• [24:30] Why Ashley is doubling-down on content marketing.
• [30:45] The process of rebranding her SaaS, With Jack.
• [50:25] What success means as a solo founder vs taking investment.